Sonal Anchan
Mumbai
Summary
Results-driven professional with 10+ years of experience in managing and nurturing high-value client relationships within the industry. Skilled in driving revenue growth through strategic alignment of client needs with tailored solutions, optimizing account performance, and ensuring client satisfaction.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Development Head
I Leaf Connect
Mumbai
08.2016 - 12.2019
- Spearheaded campaigns across categories, from traditional ones to 360-degree solutions.
- Proactively contributed to obtaining repeated business through successful acquisition of new clientele.
- Identified opportunities for revenue growth within key accounts, managing account budgets, and achieving sales targets.
- Successfully tailored effective solutions based on understanding of client's business needs and challenges.
- Collaborated with internal teams including sales, marketing, production head, and Creative teams to ensure client satisfaction through seamless service delivery and value creation.
- Leading contract negotiations, pricing discussions, and managing renewals to ensure mutually beneficial agreements.
- Keeping abreast of industry trends, market conditions, and competitors' activities to inform account strategies and identify growth opportunities.
- Handled a team of around 12-15 people across departments.
- Collaborated with internal teams such as creative, media, and strategy to meet client expectations while delivering results.
- Developed and maintained client budgets, optimizing agency profitability while delivering value.
- Mentored the team and provided guidance and support.
Business Development Officer
BASF India Ltd
Mumbai
06.2011 - 06.2016
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Managed the relationship between internal teams and external customers.
- Provided regular reports on account activity and performance metrics to stakeholders.
- Collaborated with sales team members to develop solutions tailored to customer needs.
- Monitored competitive activities within assigned accounts and communicated findings to management.
- Sought out opportunities for upselling additional products or services to existing customers.
- Coordinated cross-functional teams for successful execution of projects related to large scale accounts.
- Established strong relationships with clients through regular communication and follow-up activities.
- Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
- Attended trade shows and industry events in order to build brand awareness among target audiences.
Senior Sales Officer
Asian Business Exhibitions & Conferences Lts ( Economic Times)
Mumbai
09.2010 - 06.2011
- Developing and executing strategies for achieving sales objectives.
- Creating presentations for prospective clients to explain product features and benefits.
- Maintaining relationships with existing customers while seeking out new opportunities.
- Performing regular account reviews with customers to ensure satisfaction.
- Handling customer complaints promptly and professionally.
- Traveling regularly to meet with current or potential clients face-to-face.
- Sourced new sales opportunities through inbound lead follow-up.
- Used cold calling and networking to sell products and services.
- Contacted current and potential clients to promote products and services.
- Enhanced product knowledge through continuous learning and professional development activities.
- Attended industry events, conferences, and tradeshows to network and generate new business leads.
- Organizing promotional events such as trade shows, conferences, seminars.
Marketing Executive
Triumphant Institute of Management Education
Mumbai
02.2007 - 05.2008
- Developed marketing strategies and campaigns to increase brand awareness.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Contact colleges for organizing seminars and student counseling sessions.
- Managing college campus activities, such as festivals, career seminars, and promoting them.
- Promotional Activities at Educational Institutes and IT parks, including DAKC.
- Organizing product experiences, workshops, and customer engagement programs in Branch.
- Mapping of competition trends on a weekly basis.
- Planning and executing marketing strategies for new course launches in the br.
Education
MBA - Marketing Management And Research
Welingkar Institute of Management Development & Re
Mumbai, India04-2010
Bachelor of Management Studies - Marketing
Pillai’s College of Commerce, Mumbai University
Mumbai, India04-2006
HSC -
G.N. Khalsa College of Commerce
Mumbai, India03-2003
Skills
- Project & Relationship Management
- Business Intelligence
- Lead Generation
- Networking
- Emotional Intelligence
- Adaptability
Key Responsibilities
- Nurturing relationships with Clients
- Arranging meetings with prospective clients
- Business Growth Strategy
- Negotiation & deal management
- Increase Sales of the business
Affiliations
- Arranged various seminars across engineering colleges as a "Young mind Initiative". By providing a platform for young minds to explore real world problems and new technologies in construction chemical industry.
- Presented range of materials and solutions in a "greener" light to Architects & Influencers.
Certification
- The Participation certificate, Advance Training programme on Green Buildings By IGBC Mumbai Chapter, Dec 2012
- The Participation certificate, Management Training Programme on Green Building: The GRIHA Approach. Jan 2012
Accomplishments
- Industry Team- Construction Award for cross BU sales, Sept 2012
Languages
Marathi
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Timeline
Business Development Head
I Leaf Connect
08.2016 - 12.2019
Business Development Officer
BASF India Ltd
06.2011 - 06.2016
Senior Sales Officer
Asian Business Exhibitions & Conferences Lts ( Economic Times)
09.2010 - 06.2011
Marketing Executive
Triumphant Institute of Management Education
02.2007 - 05.2008
MBA - Marketing Management And Research
Welingkar Institute of Management Development & Re
Bachelor of Management Studies - Marketing
Pillai’s College of Commerce, Mumbai University
HSC -
G.N. Khalsa College of Commerce
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