Sonal
Product Program Manager
Bengaluru
Summary
Results-driven individual with a proven track record of propelling business growth and optimizing sales and marketing strategies. Considered to have a knack for turning challenges into opportunities. Extensively experienced in the dynamic realm of E-commerce with a unique blend of customer-centric mindset, analytical prowess and leadership acumen balanced with a technological understanding of business problems.
Overview
4
4
years of professional experience
2
2
Certificates
6
6
years of post-secondary education
Work History
Product Program Manager
Amazon
11.2023 - Current
- Ideated and implemented new seller incentive structure for all new sellers on IN marketplace projected to drive INR 400 MM in GMS at spend of INR 22MM; collaborated with finance, legal and business teams for implementation and execution on Seller Portal
- Designed perfect launch score model with 53% precision and 51% coverage in predicting “Lakhpati” seller status within 9 weeks from launch to maximize in-year millionaire sellers and new seller GMS; Conducted statistical analysis and business research on 15+ input metrics to design model; Model is adopted by all seller acquisition channels and driven as page 0 goal for IN marketplace
Program Manager
Amazon
01.2023 - 11.2023
- Project owner for devising fee strategy for increasing new seller acquisition by reducing cost of business & building tech capability for long term implementation – delivered +26% launches weekly; +16% average GMS per seller
- Program owner for lead management system for India Sales Teams; led team of 4; responsible for scouting, generating, assigning, tracking and planning interventions to improve lead quality – contributed weekly~40% of sales team launches with 10 millionaire sellers
- Collaborator for multi-channel marketing campaigns for fees promotions- achieved 90MM Views with CPM of 74 through Brand awareness; 40.5K reach through social media marketing; 9K additional new seller launches performance marketing initiatives; reached 1.9k sellers through seller outreach program.
Senior Key Account Management Lead
Amazon
06.2022 - 12.2022
- Managed 125 accounts, product portfolio of 10k across 151 subcategories for 3 annual sale events; Drove GMS of INR 1600 mn for 125 sellers during 30 day Diwali Sale on Amazon marketplace
- Ensured 100% goal achievement on 7 metrics across pricing, inventory, speed and visibility; Engaged & strategized career trajectory for 5 direct reports; collaborated with 3+ teams to drive business; Resolved 100+ issues for top sellers like Wakefit(annual turnover INR 600 cr), Sleep Company, Duroflex etc.
Business Development Manager
Amazon
04.2021 - 07.2021
- Audited 6 customer engagement metrics for 30% increase in offtakes using purchase data of 2 yrs; Piloted new consumer behavior model based on 6 variables; successfully achieved 60% accuracy
- Identified 10 high impact metrics; analyzed 3K+ sellers data across 12 subcategories, 10K+ listings; Increased 50% MoM category revenue, formulated 6-month seller lifecycle roadmap across 3 stages.
Apps Programmer
Wells Fargo
08.2018 - 07.2020
- Developed sub-unit to facilitate return-recall strategy leveraged by 5+ traders to maximise profits; Reconciled external market data to validate 3L+ trade positions & kickstart daily trading activities
- Spearheaded transformation process for daily reporting 1L+ stock prices to 3 market data providers; Ensured compliance to short-selling restrictions; Hourly reported 100 securities restricted for trading.
Education
MBA - Strategy, IT, Marketing
Indian Institute of Management Lucknow
07.2020 - 04.2022
Bachelors of Technology - Computer Science
National Institute of Technology Silchar
08.2014 - 05.2018
Skills
Problem-Solvingundefined
Timeline
Product Program Manager
Amazon
11.2023 - Current
Program Manager
Amazon
01.2023 - 11.2023
Senior Key Account Management Lead
Amazon
06.2022 - 12.2022
Business Development Manager
Amazon
04.2021 - 07.2021
MBA - Strategy, IT, Marketing
Indian Institute of Management Lucknow
07.2020 - 04.2022
Apps Programmer
Wells Fargo
08.2018 - 07.2020
Bachelors of Technology - Computer Science
National Institute of Technology Silchar
08.2014 - 05.2018
Certification
Google Analytics - Google Analytics Academy, 2020
Accomplishments
- Campus Winner (ITC Interrobang)
- Campus Runner Up (Asian Paints Canvas)
- Startup Consultant (Zebu LLP)
Co-Curricular Activities
- Secured 19th rank in the North-Eastern Region in the finals of 15th National Science Olympiad
- Secured City rank 3 in the 6th International Mathematics Olympiad
- Secured City rank 9 in the 8th National Cyber Olympiad
- Represented school in the finals of DPS Science and Mathematics Talent Search Examination
Extra-Curricular
- Marketing head, Annual Cultural Fest 2018
Responsible for coordinating and implementing marketing communication projects that include public relations, special events management, advertising and creating awareness about the brand
Also associated with the preparation of proposals such as brochures, etc
- Event Coordinator, TedX NIT Silchar
Responsible for approaching and coordinating speakers
Associated with marketing team and content management team
- Member of College Literary Club
Responsible for developing public speaking, presentation skills, etc. of the students of NIT Silchar through various events and competitions as the Vocal Skills Club Head
Chief-Editor of Annual Newsletter and Annual Magazine as the Journalism Club Head
Associated with all literary events under literary society as an organiser
Co-Curricular Activities
- Secured 19th rank in the North-Eastern Region in the finals of 15th National Science Olympiad
- Secured City rank 3 in the 6th International Mathematics Olympiad
- Secured City rank 9 in the 8th National Cyber Olympiad
- Represented school in the finals of DPS Science and Mathematics Talent Search Examination
Extra-Curricular
- Marketing head, Annual Cultural Fest 2018
Responsible for coordinating and implementing marketing communication projects that include public relations, special events management, advertising and creating awareness about the brand
Also associated with the preparation of proposals such as brochures, etc
- Event Coordinator, TedX NIT Silchar
Responsible for approaching and coordinating speakers
Associated with marketing team and content management team
- Member of College Literary Club
Responsible for developing public speaking, presentation skills, etc. of the students of NIT Silchar through various events and competitions as the Vocal Skills Club Head
Chief-Editor of Annual Newsletter and Annual Magazine as the Journalism Club Head
Associated with all literary events under literary society as an organiser
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