SQL, Salesforce, ENSEK
Results-driven Senior Associate in Operations at WNS Global Services, adept at leveraging CRM systems to enhance customer retention by 15%. Skilled in data analysis and project management, I excel in customer segmentation and personalized communication strategies, ensuring efficient service delivery and improved customer experiences.
Managed and optimized the company’s CRM platform to ensure efficient customer data tracking and segmentation.
Analyzed customer behavior and feedback to personalize marketing campaigns and improve service delivery.
Trained team members on CRM software usage and best practices.
Increased customer retention rate by 15% through targeted email campaigns and loyalty initiatives.
Reduced customer response time by 25% by streamlining CRM workflows.
Led the migration to a new CRM system with zero downtime and 100% data integrity.
SQL or CRM database queries (basic to intermediate)
SQL, Salesforce, ENSEK