Sonal Parmar

• Boosted organic traffic by implementing advanced on-page and off-page SEO strategies.
• Forecasted future traffic levels based on historical data analysis to inform budget allocation decisions.
• Optimized website meta data, headers, and URL structures for maximum search engine friendliness.
• Managed link-building campaigns to increase domain authority and improve search engine visibility.
• Coordinated with web developers to implement responsive design elements for optimal mobile user experience.
• Collaborated with content creators to develop engaging articles infused with relevant keywords and strategic internal linking.
• Continuously monitored algorithm updates and made adjustments to SEO strategies as needed.
• Conducted competitor analysis to identify gaps in strategy and capitalize on market opportunities.
• Analyzed website performance using Google Analytics, identifying areas for improvement and optimization.
• Developed high-quality content for improved search engine rankings and user engagement.
• Utilized various SEO tools such as SEMRush, Ahrefs, Moz Pro, and Screaming Frog for effective keyword tracking, backlink analysis, and auditing purposes.
• Conducted comprehensive keyword research to optimize website pages and drive targeted traffic.
• Implemented technical SEO improvements, including site speed enhancements and schema markup integrations.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Also awarded as the best team player.

• As an SEO freelancer, I increased website traffic through keyword research, content enhancement, technical optimizations, and quality link building. I collaborated with clients to define project requirements and deliverables, utilizing tools like Google Analytics, Google Search Console, Ahref etc. to improve search rankings and visibility.

• As a Digital Marketing Executive, I was responsible for managing and executing comprehensive SEO strategies, including both off-page and on-page optimization. I have handle in-house social media accounts, ensuring consistent and engaging content. My role also includes coordinating with website designers and developers to optimize site performance and user experience. Additionally, I have manage the preparation and delivery of quotations for lab-grown diamond jewelry to clients and the company founder.

• I led a team of six as the Project Coordinator, handling client follow-ups. I developed websites using WordPress and GoDaddy and worked on e-commerce sites, uploading products to client websites on Magento. Additionally, I managed our social media, acquired high-quality backlinks to enhance site authority and SERP rankings, and conducted SMS and email marketing. I also gained skills in Photoshop and Google Ads.

• As an SEO Executive Intern, I am skilled in SEO, using Google Analytics and Google Webmaster Tools to improve website performance. I handle off-page and on-page optimization, search engine submissions, and social media marketing. I also analyze brands, develop strategic approaches, and create monthly strategies to enhance online presence.

I managed client follow-ups as a Project Coordinator and developed websites using WordPress and GoDaddy. Additionally, I spearheaded our in inhouse social media campaigns, secured high-quality backlinks to enhance site authority and SERP ranking, and executed SMS/email marketing initiatives. Furthermore, I learned Photoshop.

As a Brand Executive at POPLEYS, I managed all stores, built and maintained customer relationships, and handled jewellery stock management. I consistently achieved monthly sales targets and reported directly to the Director. My role also included providing brand knowledge and training to junior staff, motivating the team, resolving issues, ordering and rolling jewellery stocks, and ensuring smooth store operations.

• As an Area Sales Manager in Mumbai, I managed renowned international watch brands such as Fossil, DKNY, Aspen, Emporio Armani, Kenneth Cole, Skagen, BCBG, ODM, and Levis. I oversaw operations for 16 ASPEN (Diamond Jewelry) outlets across major malls, maintaining strong relationships with Customer Executives, Floor DMs, and Regional Operations Managers. My responsibilities included resolving brand and sales-related issues, cultivating and nurturing customer relationships, managing stock inventory, and consistently achieving monthly sales targets. I reported directly to the Managing Director and Brand Manager, while also providing brand knowledge and training to junior staff to ensure the team's success in meeting monthly sales objectives.

• As a Senior Customer Service Executive, I led customer service efforts for maximum sales, managed stock, ordered supplies of jewelry, achieved monthly sales targets, sent daily reports to H.O., and provided brand training to junior staff.

• As a Customer Sales Executive, my role focuses on delivering exceptional customer service and fostering strong relationships with clients. I maintain attractive counter displays, impart brand knowledge and training to junior team members, and prepare detailed daily and monthly sales reports. My goal is to consistently achieve monthly sales targets while ensuring outstanding customer satisfaction and loyalty through proactive engagement and service excellence.

• As a Customer Service Executive in diamond jewelry showroom, I built customer relations, managed cashiering and billing, maintained store displays, ordered stock, prepared sales reports, trained junior staff, Reported to Brand Manager & CEO.