Sonal Rani
Noida
Summary
Dynamic marketing professional with a proven track record at OSLO HQ, excelling in digital marketing and brand-building strategies. Skilled in SEO and content coordination, I drive engagement through innovative campaigns and strategic planning. Passionate about leveraging analytics to optimize performance and foster strong relationships with stakeholders for impactful results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
OSLO HQ
Noida
09.2024 - Current
- Developed comprehensive digital marketing plans to enhance brand visibility and engagement.
- Coordinated cross-functional teams to implement integrated marketing campaigns successfully.
- Executed email marketing campaigns, analyzing open rates and click-through metrics to optimize results.
- Created and maintained a content calendar to streamline content production and distribution.
- Collaborated with graphic designers to produce engaging visual content for marketing materials.
- Utilized analytics software to track campaign performance and inform future marketing decisions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Built relationships with influencers in the industry for increased visibility.
- Drafted press releases announcing new products or services.
- Managed multiple projects with competing deadlines simultaneously.
- Led meetings with internal team members, consultants and contractors.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
DIGITAL MARKETING EXECUTIVE
Healthybazar.com
Noida
04.2022 - 07.2024
- Executed digital marketing strategies to drive brand awareness.
- Created, managed and optimised campaigns on multiple social media platforms including Facebook, Twitter, Instagram and LinkedIn.
- Implemented social media strategies to integrate with overall marketing tactics. (B2B & B2C)
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Designed promotional materials such as brochures, flyers, posters & presentations.
- Graphics design & Video editing.
- Managed SEO activities including keyword research and content optimization.
DIGITAL MARKETING EXECUTIVE
Confianza Digital
Noida
12.2021 - 02.2022
- Created, managed and optimised campaigns on multiple social media platforms including Facebook, Twitter, Instagram and LinkedIn.
- Created and managed content for blogs, websites and social media channels.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Managed SEO activities including keyword research and content optimization.
- Graphics design using Canva.
Education
UPGRAD ADVANCE DIGITAL MARKETING AND COMMUNICATION - Digital Marketing
MICA
Noida07.2022
BACHELOR IN JOURNALISM AND MASS COMMUNICATION -
AAFT
Noida07.2022
Skills
- Blog posts
- Keyword research
- Content writing
- Strategic planning
- Brand-building strategies
- Content coordination
- Go-to-market strategy development
- Social media marketing
- Digital marketing
- Graphic design (Canva)
- SEO activities
Certification
- Google Digital Garage
- Digital Marketing Fundamentals, IIDE - Indian Institute of Digital Education
- MICA Advanced Digital Marketing and Communication
Timeline
Marketing Manager
OSLO HQ
09.2024 - Current
DIGITAL MARKETING EXECUTIVE
Healthybazar.com
04.2022 - 07.2024
DIGITAL MARKETING EXECUTIVE
Confianza Digital
12.2021 - 02.2022
UPGRAD ADVANCE DIGITAL MARKETING AND COMMUNICATION - Digital Marketing
MICA
BACHELOR IN JOURNALISM AND MASS COMMUNICATION -
AAFT