SONAL SARIN
Summary
Dynamic Global Brand Manager with Hindustan Unilever, excelling in brand strategy and product development. Achieved a 22% market share for LUX in Pakistan and led the successful launch of LUX Essence of Himalayas. Proven expertise in market analysis and cross-functional collaboration drives impactful results in competitive landscapes.
Overview
10
10
years of professional experience
Work History
Global Brand Manager, LUX
Hindustan Unilever (HUL)
04.2023 - Current
- Leading LUX master brand in the Indian Subcontinent (Pakistan, Sri Lanka and Nepal) with Pakistan being one of the Top 4 markets globally for the brand. Successfully maintained 22% leading market share for LUX in Pakistan over 2023- 2025.
- Spearheading India launch of LUX’s foray into super premium bath & body range with LUX Essence of Himalayas, as part of Unilever worldwide premiumization journey. Achieved this through 1) Leading PDC Study for ingredient mapping, 2) Leading business case for the launch including leadership reviews and approvals, and 3) Partnered with teams and executed go-to-market launch plan.
- Led turnaround of brand power of LUX in Pakistan to GREEN in 2024, with gain of 300bps since Q1’23. Brand power continues to be in green in 2025.
- Delivered 261bps YOY growth in value share for LUX Pakistan in Q3-2023 through 360-degree comms revamp (across TV, Digital and In-store) for LUX White variant soap – the leading variant in volume share contribution.
- Spearheaded bath & body category building and expansion by launching LUX Body Wash range in Pakistan. Achieved this through 1) Planning and running the network in alignment with local partners, 2) Driving strong deployment across all 6Ps in line with MDM principles, 3) Conceptualized and launched 360-degree campaign (OOH, Digital) including brand film with Pakistan celebrity influencer Iqra Aziz. Early category/business reads are awaited, we are seeing 80bps uplift in 2 key brand attributes.
Product Manager, Zandu, Digital First Products
Emami Group
05.2021 - 04.2023
- Handled 360-degree launch of Zandu Seniorz- India’s 1st Specialized Range of Ayurvedic Products for Senior Citizens.
- Part of innovations team and handled 360-degree launch of food products- Zandu A2 Desi Cow Ghee, Range of Zandu Value Added Honey (5 variants) and Zandu Stevia on Amazon and Zandu D2C website.
Deputy Manager, New Product Development
DS Group
09.2020 - 05.2021
- Identification of New Products, Global Principles and Global Technology in Food & Beverages sector the company wants to venture into.
- Monitor, analyze and evaluate market trends, consumer and customer behavior, competitor activities & events, help identify new opportunities for the brand internally as well as externally through agencies.
- Interpret data and consolidate information on new innovations into reports & product decks and for presenting to senior management.
Assistant Manager, Marketing
VLCC Personal Care
05.2017 - 09.2020
- Handled Facial Kits, Bleaches and Sanitizing Range for the company.
- Facial Kits (India No. 1, as per Nielsen Data 2018) - Gold Facial Kit bagged Product of the Year 2020 Award. Winner in Facial Kits Category (Survey of over 2400 people by Nielsen across categories) and ASSOCHAM Beauty, Wellness & Personal Care Award for Facial Kit of the Year.
- Handled launch of Sanitizing Range including Hand Sanitizer, Hand Wash amidst COVID-19 Pandemic situation.
- Handled New Product Launch of VLCC Activated Bamboo Charcoal Facial Kit from Product Testing, to aligning with the agency for Packaging Designing, conceptualizing and creation of Modern Trade branding, aligning with the Trade Marketing Team and finalizing Digital Campaign for social media channels and e- commerce websites. Handled the OOH Media for it as well.
- Co-ordinated with agencies like Buchanan Group for consumer generated content to be used on various platforms including Digital as well as Modern Trade branding.
- Handled and aligned Market Research Agency for a study on one of the major brands for the company which is Facial Kits (India No. 1, as per Nielsen Data 2018).
- Handled PDP pages for e-commerce websites such as Nykaa, Amazon and Flipkart for their entire range of Facial Kits and Men’s Range.
- Handled revamp of the packaging design of existing products such as Regular Facial Kits and Multi- session Facial Kits.
Management Trainee, Marketing
VLCC Personal Care
03.2016 - 02.2017
- Part of Brand and Marketing team of VLCC Personal Care.
- Handling new product launches like the recently launched ayushMEN- Men’s range of VLCC Brand, VLCC Ayurveda Baby Care Range in terms of conceptualization, competition mapping, and coordination with R&D, handling POSM’s and creative’s.
- Instrumental in the launch of VLCC Ayurveda Range that includes Face Wash & Facial Kits.
- Instrumental in conducting the research on the concepts of baby care products with mothers aged 25-29 of Delhi and Mumbai for the upcoming Baby Care Range of VLCC Ayurveda Brand.
- Working with Creative Agency in Mumbai in terms of conceptualization of the NPD’s, designing of the creative’s.
- Handled digital and media creative’s for SPECIFIX-Professional Division of VLCC Brand. Handled packaging design of SPECIFIX De-Tan Packs, SPECIFIX Liposoluble Wax along with the designer.
- Was Part of Pre-Production Team for their two TVC Campaigns- ‘Double Power Double Neem’ VLCC Ayurveda Range Face Wash and ‘Not ready se always ready’ campaign VLCC Gold Facial Kit.
Business Development Manager, Priority Clients
Standard Chartered Bank
03.2016 - 02.2017
- From everyday banking to long term investing, offering a suite of solutions to help meet the financial needs of Priority Segment of Clients depending upon Customer’s risk tolerance and risk appetite.
- Managing their interests and overseeing their total financial relationship with the Bank.
- Planning, organizing and implementation of Micro-Marketing Activities to help Bank promote its Priority Banking Services.
Summer Intern
Hindustan Coca-Cola Beverages Pvt. Ltd.
03.2015 - 05.2015
- Project was to build and implement a strategy to make Coca-Cola’s entire range of beverages and water available across all operational Special Economic Zones of India.
- Conducted Primary and Secondary Research in these SEZ’s to analyze the feasibility for the Company to invest in this channel.
- Created unique proposal presentations of their upcoming latest technology and machines and sent them across various SEZ’s of India.
- Did comparative industry analysis of various beverage companies in India using interactive PowerPoint charts & graphs. Also made significant use of Infographics.
- Got the Project successfully implemented in SEZ of Gujarat-TCS Gandhinagar.
Education
PGPM - Marketing
ICFAI Business School
01.2016
B.A (Hons.) - Economics
Sri Guru Gobind Singh College of Commerce
Delhi01.2014
Skills
- Brand strategy
- Product development
- Market analysis
- Communication development
- Packaging designs
- Consumer insights
- Cross-functional collaboration
- Project management
- Creative vision
- Strategic thinking
- Brand positioning
- Cultural sensitivity
- Competitor analysis
Hobbies and Interests
Probationer, The Danceworx Academy of Performing Arts, 8 months, Took part in 6 shows.
Personal Information
Date of Birth: 08/26/92
Timeline
Global Brand Manager, LUX
Hindustan Unilever (HUL)
04.2023 - Current
Product Manager, Zandu, Digital First Products
Emami Group
05.2021 - 04.2023
Deputy Manager, New Product Development
DS Group
09.2020 - 05.2021
Assistant Manager, Marketing
VLCC Personal Care
05.2017 - 09.2020
Management Trainee, Marketing
VLCC Personal Care
03.2016 - 02.2017
Business Development Manager, Priority Clients
Standard Chartered Bank
03.2016 - 02.2017
Summer Intern
Hindustan Coca-Cola Beverages Pvt. Ltd.
03.2015 - 05.2015
PGPM - Marketing
ICFAI Business School
B.A (Hons.) - Economics
Sri Guru Gobind Singh College of Commerce
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