Sonali Banerji
Summary
A dynamic copywriter with over 15 years of experience working in advertising. Experienced in a variety of writing styles and determined to strive for the best. Dedicated team player who enjoys working with others to develop innovative ideas. Seasoned professional with the goal of going beyond what is expected. Leverages exemplary communication and in-person meetings to establish presence and build a positive brand while fostering continuous client engagement both as a cross-functional team member and individual contributor.
Overview
23
23
years of professional experience
Work History
Head - Strategy, Creative & Communication
Dust Value
Mumbai
11.2019 - Current
- Set up the digital front of the agency to acquire new clients through pitches
- Heading and Handling the entire execution and day-to-day marketing solutions of brands – both internal and external
- Handling PR of the agency
- Working with Tech clients like Dell and SAP to upsell and create new solutions according to market trends and new findings
Consultant & Associate Creative Director
Vinsan World
Mumbai, India
09.2018 - 10.2019
- Worked in tandem with Strategy and other departments to create the best work while remaining on brief
- Pitched and executed digital campaigns for clients like The Yoga Institute (Mumbai & Goa), Asees Feed
- Scripting and execution of television commercials, naramatic films for Asees Feed
- Collaborated with art directors to create ideas and develop unique concepts
- Guided a team of 6 junior and intermediate creative resources (designers and writers) in the production on stand out creative work.
- Was responsible in converting pitch into active business and that led to growth of the agency by 100 %
Group Head
Group M
Mumbai, India
06.2017 - 08.2018
- Customized off-screen and on-screen cinema ideas for Group M brands
- Worked on marketing strategies for Interactive as a company
- Created an external/internal communications plan to align communications based on the corporate business objectives
- Created a portfolio of creative innovative ideas for brands
- From conceptualizing to presentation and getting the idea executed – single point contact
- Reviewed and deciphered complex technical writing pieces and translate them into digestible talking points or infographic captions for non-technical people to understand Awards & recognition :
- Campaign of the quarter for Mindshare for Gyproc
- Emvies Award – Cinema Fusion Gyproc – Silver
Programming Controller
Radio Mirchi
Mumbai, India
10.2015 - 02.2016
- Digitally transformed the brand from typical celebrity interviews to engaging fun videos for the brand to get digital traction
- In charge of planning content strategy for each show with the respective RJ and producers
- Saw the opportunity to create new & engaging digital content like Facebook Live, Instagram/YouTube videos during celebrity interviews
- This is now standard procedure and has given a tremendous boost to the digital following
- Let to the increase in following by 45%
- Business Development: Provided sales teams timely assistance, innovating programming deliverables, coordination of on air & on ground execution of sales deals
- Presented complex commercial deals and information to strategic clients
- Streamlined processes to synergize the programming, digital and sales teams, resulting in better engagement on digital media
Group Manager- Creative Services
Radio Mirchi
Mumbai, India
08.2010 - 03.2015
- Worked with over 100 brands and developed award-winning & high-revenue generating ideas for the brand. Interacting with clients on regular basis in order to develop and customize communication
- Strategies for radio and on-ground mediums create innovative ideas, script, voice and produce as per client requirements
- Formulated special shows on the channel, segments, properties and innovations for clients, integrating the brand with the programming and ensuring seamless execution
- A key part of the work involved ensuring that the content and ideas are in tandem with the channel image and interesting for the average audience.
- A few campaigns have been lauded in the media and awards Awards & recognition:
- Goafest 2011 Abby Awards Silver – Best Use of Integrated Media - 'Skoda Yeti Right of Way Expedition'.
- Golden Mike Award – Milke - Best Radio Creative.
- Golden Mike Award – Milke -Best Use of Radio for Launch.
Associate Copy Head
Asymmetrique Advertising
Mumbai, India
08.2008 - 04.2009
- Transform brands for the digital-era by extending their presence deep into consumer decision journeys through the intersection of Analytics, Creativity, and Technology
- Formulating strategies based on markets, research and the relevant consumer groups
- Creating effective communication in order to cement the brand’s position in the minds of people Important Projects: Actively involved in the launch of ‘Milke’ a dairy whitener, right from conceptualizing the name to the brand launch
- Involved in campaigns for Olympus, right from Outdoor to Direct Mailer, Radio – 360 degree campaigns
- Contributed creative solutions to refine existing copy and contributed to the education and development of a consistent brand voice of the entire team
Sr. Copywriter
Marching Ants Advertising Pvt. Ltd
Mumbai, India
03.2004 - 04.2008
- Marching Ants provides end-to-end creative solutions to its clients which include Print, Audio Visual, Events and Digital campaigns
- Launch of Lip Chip
- Right from the tagline ‘Taste ka tight slap’ which got recognition in the newspaper to formulating and creating its identity
- Scripted over 100 audio visuals which included scripting, casting, production, shoot, post production to final screening
- Independently handled most projects and campaigns for Fun Cinemas – Nationwide
- Solved many problems for Fashion Station with regard to consumer base, requirements and a change in the brand’s feel and tone
- Brands handled: Zapak, Star, NDTV ( Lumiere & Imagine), Fun Cinemas, Book My Show, Fashion Station, Go, MTV, UTV, Mid-day, Kolkata Knight Riders, Mobile Next, Reliance Capital & P&G
- Also, conceptualized and ideated for Film Publicity
- Scripted over 100 audio visuals
Writer
Gurlz Fashion Magazine
Mumbai, India
01.2003 - 01.2004
- Hunting for stories related to media, covering events, scanning press releases, editing and writing feature articles.
- Editing and writing feature articles, part of the main editorial team, covering events and managing press releases.
Education
Graduation - Arts
Mithibai, Mumbai University
HSC - undefined
Mithibai, Mumbai University
Skills
- Ideation and Strategy
- Visualization
- Radical ideas
- Research & Script writing
- Copywriting & Content Writing
- Communication & Negotiation Skills
- Understanding Clients Vision
- On- trend Solution provider & Up-to-date with marketing trends
Timeline
Head - Strategy, Creative & Communication
Dust Value
11.2019 - Current
Consultant & Associate Creative Director
Vinsan World
09.2018 - 10.2019
Group Head
Group M
06.2017 - 08.2018
Programming Controller
Radio Mirchi
10.2015 - 02.2016
Group Manager- Creative Services
Radio Mirchi
08.2010 - 03.2015
Associate Copy Head
Asymmetrique Advertising
08.2008 - 04.2009
Sr. Copywriter
Marching Ants Advertising Pvt. Ltd
03.2004 - 04.2008
Writer
Gurlz Fashion Magazine
01.2003 - 01.2004
Graduation - Arts
Mithibai, Mumbai University
HSC - undefined
Mithibai, Mumbai University
Similar Profiles
Alicia StaplesAlicia Staples
Bartender/Server at Gold Dust LoungeBartender/Server at Gold Dust Lounge
Opit JohnsonOpit Johnson
Fabricator/Finish Out at C&W Dust TechFabricator/Finish Out at C&W Dust Tech
Saer TiretSaer Tiret
Wildland Firefighter at Dust Busters Plus LLCWildland Firefighter at Dust Busters Plus LLC
Oluwatosin SoyemiOluwatosin Soyemi
Head of Editorial, Features & Creative Strategy at LSTVHead of Editorial, Features & Creative Strategy at LSTV
Andrew AnglinAndrew Anglin
Founder & Head of A&R / Creative Strategy at HOUSESONHILLSFounder & Head of A&R / Creative Strategy at HOUSESONHILLS