Summary
Overview
Work History
Education
Skills
Certification
Timeline
Software
Hi, I’m

Sonali Dwivedi

PRODUCT MANAGEMENT | MARKETING | BUSINESS DEVELOPMENT
Bengaluru,KA
Sonali Dwivedi

Summary

A goal-oriented product manager with over 12 years of IT experience in various fields like customer communication, product roadmap development, market research, and data analysis. Highly skilled in identifying opportunities to maximize revenues. Successfully launched and marketed numerous products in the past, while organizing all departments to support the product’s success. Experienced in meeting deadlines, targets and working under pressure with a high level of awareness and adaptability in fast-paced environments.

Overview

12
years of professional experience
18
years of post-secondary education
4
Certificates

Work History

DELL
Bangalore, Karnataka

Technical Product Manager
03.2022 - Current

Job overview

  • Product manager for Data Protection Advisor (DPA) , a reporting and analytics tool for data protection monitoring, billing, and compliance
  • Manage annual product development budget of $6.5 million, while also coordinating between 3 teams to ensure punctual delivery of high-quality products
  • Gathered 25% more development ideas from team members through implementing agile ideation planning, streamlining development processes, and decreasing timeline by 10% without compromising product quality
  • Responsible for collaborating with business stakeholders and senior engineers on design, creation, and positioning for highly available and scalable products
  • Develop product requirements documents and work with engineering to assure alignment of product roadmap with market needs
  • Implement product launch into the marketplace, including product development, promotions, sales, and pricing
  • Manage prototyping designs, coordinate mass production, and complete numerous business requirements documents supported by ROI analysis
  • Conduct market research, drafting consumer surveys to collect feedback on company product range to deliver functional and quality improvement

DELL
Bangalore, Karnataka, KA

Assistant Product Manager
02.2019 - 02.2022

Job overview

  • Product manager for new Hadoop Data Protection software , a software for data protection of Big Data platform
  • Collaborated with advertising and sales managers to formulate new marketing policies, resulting in increased brand awareness and a 20% year-on-year increase in sales
  • Exceeded revenue goals, increasing revenue by 15% in 2021 through the development of 3 key software products, despite COVID-19 pandemic
  • Prepared and delivered product strategies and business team updates to senior level executives and product presentations to sales managers and customers
  • Accurately facilitated and handled resource planning, cost estimation, budget development, and cost control
  • Identified opportunities to improve base business categories by implementing rigorous brand and SKU rationalization protocol
  • Effectively created and facilitated cross functional teams to commercialize new products and meet the demands of each stage of the product life cycle
  • Increased global sales by developing marketing collateral that conveys a clear message across all product lines
  • Received “Winning Together Award” , "Our Customer Award" and "Innovation Award" for Hadoop Data Protection Solution.

DELL
Bangalore, Karnataka

Principal Technical Marketing Engineer
07.2016 - 02.2019

Job overview

  • Researched and analyzed trends of both existing customer industries, successful product applications, and competitive information to maximize the ability to place products into market
  • Collaborated with product marketing, product management, and technical teams to develop technical collateral for company data protection portfolio
  • Successfully completed close to 20 deep research into competitive products and technologies to optimize related data protection projects
  • Developed creative technical content, including proof of concepts, third- party analyst benchmarks and other testing efforts, videos, solution briefs, technical blogs, sales training material, and whitepapers
  • Communicated effectively with technical-savvy audience in the form of technical presentations, whitepapers, and demos at customer and SE meetings
  • Provided advise on future product enhancements to product management and engineering
  • Received “Winning Together Award” , "Our Customer Award" and "Innovation Award" for Hadoop Data Protection Solution
  • Successfully deployed multiple Cloudera Hadoop Cluster for QA testing

DELL EMC
Bangalore, Karnataka

Global Technical Lead
12.2015 - 06.2016

Job overview

  • Worked closely with engineering, internal subject matter experts, and stakeholders to gather information and translate complex technical topics into user-friendly content
  • Oversaw and managed a team of 50 members globally by hiring, training, and evaluating professional development of employees
  • Collaborated well in a global remote environment and conducted 5-6 technical training sessions per quarter for global teams to educate them on complex technologies
  • Drafted support procedures and KB to decrease client reported ticket/issue turnaround by 30%
  • Increased overall customer satisfaction of team by 75% by resolving escalated cases with RCA and handling mission critical cases
  • Received a Silver Award for outstanding team leadership

DELL EMC
Bangalore, Karnataka

Technical Lead
01.2014 - 12.2015

Job overview

  • Responsible for directing and supervising team of 30 members by supervising, hiring, training, and mentoring
  • Conducted technical and soft skills training, mentored team members, performed an initial needs assessment, and defined the functional requirements
  • Positioned as go-to person for up to 30 staff members on troubleshooting complex administrative and training issues promptly
  • Directed efforts to specify requirements, develop program schedule, select technologies, and prioritize development
  • Established testing standards and infrastructure to perform testing procedures
  • Maintained the customer satisfaction score for team above 98% and received a Bronze Award for excellent customer service

DELL EMC
Bangalore, Karnataka

Technical Support Specialist II
01.2013 - 01.2014

Job overview

  • Provided post sales technical support for Data Protection products -
    Avamar,Networker, Data Domain and Data Protection Advisor.
  • Performed root cause analysis of reported issues to decisively discern and enact corrections.
  • Documented reported faults and bugs for referral to development staff's use in iterative updates which helped in reduction of case volume by 30%.
  • Broke down and evaluated user problems, using test scripts, personal expertise and probing questions.
  • Worked with software development team on reported errors and bugs on newly released software and assisted in deployment of release fixes.

IBM INDIA PVT LTD
Bangalore, Karnataka

System Administrator
07.2010 - 01.2013

Job overview

  • Provided many solutions for different TSM Client Interfaces, independently planned and implemented solutions which helped in reducing 45% issues related to backup failure for clients.
  • Completed several RCA for issues that were repeatable and raised several DPPs which helped in reduction of 50% of incidents and helped in process improvement of team.
  • Established network specifications and analyzed workflow, access,
    information and security requirements.
  • Designed proactive preventive maintenance schedules to prevent
    unnecessary downtime and hardware faults

Education

BBDIT
Ghaziabad

Bachelor of Technology from Computer Science: Computer Engineering Technology
07.2006 - 07.2010

University Overview

Girl's High School
Prayagraj

Indian School Certificate (I.S.C)
01.1991 - 01.2005

University Overview

Skills

    Analytical thinking

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Certification

Profession Scrum Product Owner | Scrum.org

Timeline

Technical Product Manager
DELL
03.2022 - Current

Profession Scrum Product Owner | Scrum.org

02-2022

Azure Fundamentals AZ-900 Certified

01-2022
Assistant Product Manager
DELL
02.2019 - 02.2022

VMWare Certified Professional for vSphere 6.5

07-2018

Amazon Web Service -Solution Architect Associate

06-2018
Principal Technical Marketing Engineer
DELL
07.2016 - 02.2019
Global Technical Lead
DELL EMC
12.2015 - 06.2016
Technical Lead
DELL EMC
01.2014 - 12.2015
Technical Support Specialist II
DELL EMC
01.2013 - 01.2014
System Administrator
IBM INDIA PVT LTD
07.2010 - 01.2013
BBDIT
Bachelor of Technology from Computer Science: Computer Engineering Technology
07.2006 - 07.2010
Girl's High School
Indian School Certificate (I.S.C)
01.1991 - 01.2005

Software

Jira

Confluence

Aha Software

Camtasia

Microsoft Office Suite

Cloud & SaaS technologies

AWS, Azure & Google

Databases -SAP, SAP HANA & Oracle

Cyber Recovery

Data Protection Software

VMware Data Center ,vCloud Director, vRealize Automation

Cloudera ,Hadoop & Big Data

Microsoft Hyper-V, Exchange & SQL

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Sonali DwivediPRODUCT MANAGEMENT | MARKETING | BUSINESS DEVELOPMENT