Sonali Gupta
Gurugram
Summary
Sr. Key Account Manager with experience of over 6+ years in Digital Marketing Industry & 4+ years of working in Digital Marketing agencies. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits. Responsible for Business development & maintaining Key clients.
Overview
11
11
years of professional experience
Work History
Associate Account Director
Cheil India
03.2023 - Current
- Championed the category I have been operating in for the last 3 years.
- Streamlined account management processes for increased efficiency and client satisfaction.
- Enhanced client relationships by providing strategic guidance and effective communication.
- Expanded revenue opportunities by identifying potential upsells and cross-sell within existing account.
- Managed cross-functional teams, delivering high-quality projects on time and within budget constraints.
- Collaborated with other departments on cross-curricular projects and initiatives to provide a holistic learning experience for students.
- Have worked on various award winning/nominated digital ad campaigns.
- Played an integral role in winning new business pitches by showcasing past successes along with innovative ideas tailored specifically towards each prospective opportunity.
- Managed long term brand partnerships & content integrations with various external vendors.
- Enhanced client relationships by providing strategic guidance and effective communication.
- Mentored junior account managers, providing guidance and support to aid their professional growth and success.
- Balanced multiple projects simultaneously, prioritizing tasks effectively while maintaining exceptional service levels for all client.
Senior Account Supervisor
Cheil India
03.2021 - 03.2023
- Implemented account management best practices, streamlining workflows and enhancing communication within the team for increased productivity and client satisfaction.
- Increased client satisfaction by proactively addressing account concerns and providing exceptional customer service.
- Coordinated closely with creative teams on campaign development, ensuring alignment with client objectives and brand guidelines for maximum impact.
- Developed strong partnerships with media outlets to secure advantageous placements or rates for clients'' marketing campaigns.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, ensuring consistent messaging across all channels.
Sr Key Accounts Manager
AdLift Marketing Pvt. Ltd.
09.2019 - Current
- As a Sr. Key Accounts Manager, primarily responsible for managing and maintaining key client accounts & to build loyal, long lasting relationship with each of the key accounts I handle.
- Executing digital strategies for Key Clients with my team, manage their budgets & spend to deliver the promised ROI and builds online reputation for the respective brands.
- Interacting daily with active clients as well as troubleshooting, resolving & escalating potential issues while keeping an eye on project performance; Optimizing, pacing & tracking campaigns.
- Up-Selling: Developing rapport with key customers to increase volume of business; creating executive relationships with key buyers and influencers and leverage these during the sales process. Meeting quarterly targets is a KPI we are required to meet.
- Website Management/Development - Leading all the web development projects & clients in the agency
- Client Portfolio Includes: Fortis Healthcare, Luminous India, Pay U, Max Life Insurance, Bharti Axa, Kent RO, Kent Cameye, STT GDC India, Chevrolet, NDIM etc
Senior Key Accounts Manager
RDX Digital Solutions Pvt. Ltd
05.2016 - 08.2019
- Strengthened relationships with key clients by conducting regular account reviews and addressing concerns proactively.
- Managed and maintained key client accounts & to build loyal, long lasting relationship with each of the key accounts I handle.
- Executing digital strategies for Key Clients with my team, manage their budgets & spend to deliver the promised ROI and builds online reputation for the respective brands.
- Worked on projects with brands like: Finolex, IIFL Home Loans, Coke, Dalmia Cement, Jubliant Foodworks, ICICI Lombard,
Marketing Manager
I Order Fresh
12.2015 - 03.2016
- I was a part of Marketing & Business Development team here. Since this is a small start-up my role had been multi-dimensional.
- Completely responsible for coordinating with the outsourced marketing partners. Managing agencies was my key KRA.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Helped incorporate product changes to drive customer engagement and firm profits.
Customer Service Operations Manager
Grofers Pvt Ltd.
12.2014 - 11.2015
- Was a part of the first team for Grofers, responsible for setting up of Customer Relationship Operations - Order Processing department.
- Initiating & spear-heading Quality Analysis and Dashboard Management.
- Headed a Team of 150 Members in Customer Relationship Operations, including 3 Managers.
- Responsible for coordinating with all the 10 cities and their city heads for daily activities.
Area Sales Manager
KIXX Media Pvt. Ltd
02.2014 - 12.2014
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- I had also been involved with other management of daily activities. Was also the acting manager in the absence of the team manager.
Education
MBA - Marketing
ICFAI Business School [IBS]
Hyderabad2014
B.C.A - undefined
Anand Engineering College [Sharda University
Agra2012
Class - XII - undefined
St. Patrick's Junior College [I.S.C.]
Agra2008
ICSE - undefined
St.Patrick's Junior College
Agra, UP2006
Skills
- Content Development
- Client onboarding
- Data-driven decision-making
- Upselling strategies
- Team Management
- Crisis Management
Accomplishments
- Quarterly recognition for extraordinary performance at AdLift
- Given Employee of the Quarter in both the RDX & Grofers
- Assistant Head of Events at ADmire - Advertising and Promotions club of IBS Hyderabad (February 2012 - March 2013)
Timeline
Associate Account Director
Cheil India
03.2023 - Current
Senior Account Supervisor
Cheil India
03.2021 - 03.2023
Sr Key Accounts Manager
AdLift Marketing Pvt. Ltd.
09.2019 - Current
Senior Key Accounts Manager
RDX Digital Solutions Pvt. Ltd
05.2016 - 08.2019
Marketing Manager
I Order Fresh
12.2015 - 03.2016
Customer Service Operations Manager
Grofers Pvt Ltd.
12.2014 - 11.2015
Area Sales Manager
KIXX Media Pvt. Ltd
02.2014 - 12.2014
MBA - Marketing
ICFAI Business School [IBS]
B.C.A - undefined
Anand Engineering College [Sharda University
Class - XII - undefined
St. Patrick's Junior College [I.S.C.]
ICSE - undefined
St.Patrick's Junior College
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