Sonali Jindal

• Spearheaded the strategic solutioning for combating changes due to policy changes, and improved revenue from deposits by 51% for the organization.
• Revamped the payments’ experience and partnered with multiple industry leaders, leading to a revenue improvement of 2-3%
• Devised an A/B experimentation engine leveraging data science capabilities to offer improved methods of experimentation
• Designed multiple in-house platform initiatives and reduced man hours and removed resource constraints by more than 50%
• Strengthened fraud control mechanisms by overhauling KYC journeys through addition of new product features, improving lead to paid by ~20%
• Conceived of new retention features within the gameplay to improve experience for genuine players (revenue lift of ~2%)
• Prioritized product roadmap in order to achieve defined goals and leading to substantial increase in KPIs

Built a custom Digital Asset Management platform at zero cost, with a supporting implementation plan including internal alignments, e-Comm marketing plans, training, briefing of agencies, sharing & delivery of creatives, system changes

• Researched and developed editorial calendar for each service category to determine budget allocation and distribution across the website, blog, app and social media platforms
• Curated the posting schedule in the blog calendar, ensuring an increase in followers from 2,000 to 1,00,000 p.m.
• Conceptualized campaigns for & carried out digital marketing on Twitter, to grow followers from 1,500 to ~3,300