Summary
Overview
Work History
Education
Skills
Timeline
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Sonali Karamchandani

Gurgaon

Summary

Dynamic Marketing Analyst with expertise in marketing operations, influencer management, and brand strategy. Skilled in agency collaboration, data-driven campaign analysis, and optimizing customer acquisition cost (CAC), and ROI. Experienced in leading teams, training, and quality analysis, while ensuring client SLAs are consistently exceeded. Recognized for blending strategic insight with hands-on execution to drive growth and visibility.

Overview

8
8
years of professional experience

Work History

Influencer Marketing Analyst

Probo Media Technologies Pvt Ltd
Gurgaon
11.2021 - Current
  • Handled marketing spends of ₹150 Cr+ with 30% savings by working directly with top influencers to secure India’s best rates.
  • Executed over 5,000 influencer campaigns across YouTube, Instagram, and regional creator platforms.
  • Achieved a blended CAC of under $1, while efficiently reducing payback from 11 → 2 months
  • Directed ₹10 Cr+/month budgets 70% allocation to influencers, 30% performance.
  • Expanded reach to over 50 million users through partnerships with Jio, Hotstar, Paytm, and top creators.
  • Scaled Probo DAU from 50k to 1.5M, driving 3x year-over-year growth and 5x revenue growth.
  • Negotiated and collaborated with industry giants such as Jio, Hotstar, and Paytm to design and execute high-impact marketing campaigns.
  • Closed commercial agreements with agencies, and supervised a dedicated team handling day-to-day operational activities to ensure the smooth execution of campaigns.
  • Enhanced brand communication scripts, leading to improved user conversion, and stronger brand awareness.
  • Analyzed influencer performance using metrics such as reach, viewership, and audience demographics.
  • Produced regular performance dashboards and reports, highlighting campaign success, optimization areas, and growth opportunities.
  • Integrated efforts with cross-functional teams to harmonize marketing strategies with business goals and boost customer acquisition

Subject Matter Expert

Quatrro Business Support Solutions
07.2019 - 11.2021
  • Led a team of 12 Vendor Solutions Associates, ensuring all performance metrics were consistently met and exceeded in line with client SLAs.
  • Oversaw the day-to-day execution of email marketing campaigns across two vendor lines, driving engagement and efficiency.
  • Acted as a key client liaison, facilitating seamless order management, and on-time delivery.
  • Prepared and delivered comprehensive SLA performance reports, providing insights on compliance and service quality.
  • Conducted training sessions for team members to enhance skills and process knowledge, while performing quality analysis of deliverables to ensure compliance with client standards and SLA requirements.

Marketing Intern

Spoon University
10.2018 - 12.2019
  • Curated the content for social media channels of Spoon University.
  • Organized one of Delhi's largest food treasure hunts.

Marketing Intern

Raise My Startup
01.2018 - 02.2018
  • Managed and mentored a team of 12 interns, ensuring effective task allocation and performance monitoring.
  • Partnered directly with the founder to design and implement brand positioning and communication strategies.
  • Collaborated with startup founders, investors, and media personnel to support business growth and visibility.

Education

Bachelor of Arts -

Sri Aurobindo College, Delhi University
New Delhi, India
06-2021

Diploma in Tourism, Hospitality, Customer Service

Frankfinn Institute​
06-2018

Skills

  • Brand strategy management
  • Appsflyer
  • Client and stakeholder engagement
  • Team leadership, training, and mentorship
  • Marketing operations management
  • Influencer and vendor relationship management
  • Data-driven marketing and ROI analysis
  • Customer acquisition cost optimization
  • Cross-functional collaboration
  • Report generation and SLA compliance
  • Negotiation and agency collaboration

Timeline

Influencer Marketing Analyst

Probo Media Technologies Pvt Ltd
11.2021 - Current

Subject Matter Expert

Quatrro Business Support Solutions
07.2019 - 11.2021

Marketing Intern

Spoon University
10.2018 - 12.2019

Marketing Intern

Raise My Startup
01.2018 - 02.2018

Bachelor of Arts -

Sri Aurobindo College, Delhi University

Diploma in Tourism, Hospitality, Customer Service

Frankfinn Institute​

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