I want to work for the upliftment and welfare of underprivileged and marginalized communities
SONALI LAXMAN BAGADE
Marketing Officer in Directorate of Marketing and Inspection, Ministry of Agriculture & Farmers Welfare, Govt.of India
Nashik
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
16
16
years of professional experience
6024
6024
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Marketing Officer (Group -I)
Ministry of Agriculture and Farmers welfare (GOI)
02.2017 - Current
- Company Overview: Directorate of Marketing & Inspection
- Monitoring data on arrivals and prices of agricultural commodities reported by APMCs through the Agmarknet portal under the Market Research and Information Network (MRIN) scheme
- Implementation of e-NAM scheme, including reports on assaying, e-NAM trade, and promoting cashless transactions
- Scrutinizing online proposals for new and Renewal Certificate of Authorization (CA) for various Agri
- Commodities through AQCMS portal
- Conducting the inspections of authorized packers’ premises including inspection of commercial/state Agmark labs
- Facilitating training for chemists under Agmark and managing quality control activities as per General Grading and Marking Rules
- Monitoring the AGMARK quality certification in both domestic and export-related commodities
- Carrying out the inspections of APEDA approved pack houses along with APEDA, PPQ and state govt
- Authorities for its recognition
- Successfully Implemented AMI, ISAM, AMIGS, and RGS schemes by conducting Joint Monitoring Inspections (JMI) for rural warehouses and marketing infrastructure projects with NABARD and bank officers
- Conducted stakeholder programs on the Farmer Trade Act and Farm Services Bills, 2020, with 175 participants
- Delivered lectures on AMI schemes in several banks and NABARD workshops
- Organized webinars and presented PPTs on various schemes of DMI like e-NAM, MRIN, AGMARK, and FPO
- Conducted various programmes for 'Formation of 10,000 FPOs' to celebrate the event of Azadi ka Amrit Mahotsav
- Trained market secretaries and state marketing personnel (2017–2019)
- Imparted procedural training for chemists involved under grading of fruits and vegetables for EU exports (2020–2024)
- Conducted surveys of Rural Periodical Markets (RPM) in Telangana, assessing the impact of the Farmers’ Produce Trade and Commerce Ordinance, 2020, with stakeholders including farmers, FPOs, APMCs, and traders
- Participated in World Consumer Day programs (Mancherayal District (T.S.) and RO, Mumbai) to promote consumer awareness
- Ensured timely attendance and support for parliamentary requirements
- Directorate of Marketing & Inspection
Manager
IDBI Bank Ltd
07.2013 - 02.2017
- Company Overview: Erstwhile PSU
- Managed a corporate agricultural business portfolio of: INR 46.00 Cr in FY 2013-14, INR 37.00 Cr in FY 2014-15
- Handled consortium banking portfolio and multiple banking portfolio of various Agro-processing industries, along with retail agriculture lending
- Developed and implemented a credit monitoring system for branches within the region
- Made notable contributions to the reduction of Non-Performing Assets (NPA) in both retail and corporate agriculture lending
- Maintained and nurtured relationships with key clients, including cooperative banks, LIC, and reputed software companies like IBM
- Erstwhile PSU
Assistant Manager
IDBI Bank Ltd
08.2008 - 06.2013
- Company Overview: Erstwhile PSU
- Conducted due diligence for canvassed proposals in both retail and corporate agriculture segments, covering asset and liability portfolios
- Successfully managed agricultural corporate advances worth INR 50.00 Crores
- Took on additional responsibilities of branch operations and administrative tasks, ensuring smooth day-to-day functioning
- Delivered exceptional results in implementing state and central government welfare schemes for farmers, including: National Horticulture Mission (NHM), National Horticulture Board (NHB), Warehouse Receipt Loans (WHR), Kisan Credit Card (KCC) Loans, Joint Liability Groups (JLG), Self Help Group (SHG’s), NABARD-sponsored Solar Power and Capital Venture Schemes
- Managed the entire processes of corporate loan proposals, including sourcing, disbursement, and recovery
- Expertise in handling loans in various sectors such as: Poultry, Seed Production, Dairy, Oil Refineries, Sugar Industry, Agro-Processing Industries
- Successfully handled Non-Performing Asset (NPA) and recovered pending dues from various Agro based industries
- Erstwhile PSU
Education
Bachelor of Science - Agriculture
Dr. Babasaheb Sawant Konkan Krishi Vidyapeeth
Dapoli, India 04.2001 - 01.2005
MBA - Agriculture Business Marketing and International Business Marketing
MITCON Business School
Pune06-2007
M.Sc. - Plant Physiology
Dr. Panjabrao Deshmukh Krishi Vidyapeeth
Akola, India09-2008
MS-CIT - Information Technology
Maharashtra State Board of Technical Education
Dapoli, India03-2004
Skills
Marketing analytics
Brand building
Campaign management
Additional Information
Member of the committee constituted by the MoA& FW, GOI to look into alleged irregularities in the procurement of onion under PSF by NAFED., 06/16/24, Detailed ground report submitted to H.O & R.O. after conducting field visits at APMC’s., 07/28/23, Received appreciation for the report from the then Additional Secretary and Secretary of MoA & FW., Received appreciation from the Joint Agri. Marketing Adviser and Additional Secretary (MoA & FW) regarding consistent efforts made towards quality export of Table grapes.
Personal Information
Date of Birth: 06/01/83
Signature Date
01/24/24
Accomplishments
- Increased net revenue by spearheading and leading a comprehensive marketing campaign.
Additional Information
· I was one of the members of the committee which was constituted by the MoA& FW, GOI to look in to alleged irregularities in the procurement of onion under PSF by NAFED. The detailed report the committee was submitted to Ministry of Agriculture and Farmers welfare dated 16.06.2024.
· A detailed ground report submitted to H.O & R.O. after conducting field visits at APMC’s viz. Lasalgaon, Pimpalgaon & NAFED procurement centers dated 28/07/2023. The report contains irregularities of onion procurement by NAFED and its remedial measures. Received appreciation for this report from the then Additional Secretary and Secretary of MoA & FW.
· Received an appreciation from the Joint Agri. Marketing Adviser and Additional Secretary (MoA & FW) regarding consistent efforts made towards quality export of Table grapes to EU countries and stoppage of revenue leakage of the GOI from exporters & laboratories on account of misuse of grapenet traceability system & violation of APGM Act,1937 and GGM Rule,1988 and amendments thereof.Received appreciation for this report from the then Additional Secretary MoA & FW.
Certification
Successfully accomplished training programme of Marketing Level-I
Interests
Timeline
Successfully completed Master trainers training programme on FPO Management for 10K FPO's at BIRD, Lucknow
08-2024
Completed training programme at CCS NIAM Jaipur on Agriculture Marketing
09-2022
Successfully accomplished training programme of Marketing Level-I
10-2020
Marketing Officer (Group -I)
Ministry of Agriculture and Farmers welfare (GOI)
02.2017 - Current
Manager
IDBI Bank Ltd
07.2013 - 02.2017
Assistant Manager
IDBI Bank Ltd
08.2008 - 06.2013
Bachelor of Science - Agriculture
Dr. Babasaheb Sawant Konkan Krishi Vidyapeeth
04.2001 - 01.2005
MBA - Agriculture Business Marketing and International Business Marketing
MITCON Business School
M.Sc. - Plant Physiology
Dr. Panjabrao Deshmukh Krishi Vidyapeeth
MS-CIT - Information Technology
Maharashtra State Board of Technical Education
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