Sonali Mittal
Senior Category Associate
Bangalore
Summary
Diligent Senior Category Associate offering close to 4 years of experience in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Category Associate
Unacademy
Bangalore
06.2021 - Current
- Constant interaction with the educators to create content and build long-term constructive relationships
- Managing 6 YouTube Channels for the CA Category, which includes content planning, creative input, operational work, execution, and promotion of both academic and non-academic recorded and live sessions
- Analyzing YouTube Market Trends, focusing on increasing the SEO score of each video to improve the session's overall performance, as well as analysing project-level data and suggesting inputs to improve educator performance
- Own and drive impact of engagement through GTM activities working with categories/teams across Unacademy by aligning different business goals
- Liaise with the cross-functional team for promotional activities of a product category & regularly optimize the process by analyzing loopholes that hinder efficiency
- Driving the New Learner Initiative by organising a variety of creative and interactive sessions with Top Industry Experts, as well as having a proven track record of increasing user engagement and retention while meeting revenue and profitability targets
Client Success Manager
Dineout
Agra
11.2019 - 02.2021
- Handled a portfolio of 200+ restaurants including premium LD properties and standalone outlets
- Retained 50% and onboarded 45-50 partners for Great Indian Restaurant Festival
- Upsold 50% of the 25 existing buyers to Dineout Passport, a premium service
- Scaled up the monthly GMV of the city by 2x from 3.5 lacs to 6 lacs
- Managing key accounts of the city with 50% of the business from top 10 accounts
- Maintained a healthy drop rate of just 22% with 78% of the partners deciding to stay with Dineout despite of the pandemic
- Develop and maintain long-term relationships with accounts, after sale services, conflict resolution
- Hosted daily status calls and weekly ad hoc meetings with clients to promote client satisfaction and keep all parties abreast of changing environment
- Evaluated customer problems, implemented resolutions and followed up with clients to manage additional problems and maintain satisfaction.
Account Manager
Zomato Media Pvt. Ltd
Agra
07.2018 - 07.2019
- Launched and onboarded accounts in Lucknow/Agra
- Handled a portfolio of over 150 restaurants in the city and act as a primary liaison between the consumer and the corporation
- Acquired and held the maximum Revenue of Ad Sales Business for Agra
- Held 30% of order volume share of the accounts managed from the city orders
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Responsible for managing the overall rejections (both customer as well as merchant) of the city and minimizing them where possible by maintaining close contact with clients, and tracking growth and decline
Intern
Paytm
Noida
06.2017 - 07.2017
- Did comparative study in order to find out popularity of PayTm and other applications offering similar services
- Did surveys in order to find out percentage of Paytm users comfortable with using e-wallet
- Sorted, organized and maintained records of daily tasks and actvities
- Provided clerical support, addressing routine and special requirements
- Completed research, compiled data and assisted in timely reporting
Education
MBA - Marketing
Hindustan Institute of Management & Computer Studies(HIMCS)
08.2016 - 06.2018
B.Com(Hons) - Business Administration And Management
Dayalbagh Educational Institute (D.E.I)
Agra 04.2012 - 04.2015
Skills
Content Creation
Social Media MarketingCategory growth
Analytical and Critical Thinking
Quantitative and qualitative market research
Relationship building and retention
Marketing plan development
Timeline
Senior Category Associate
Unacademy
06.2021 - Current
Client Success Manager
Dineout
11.2019 - 02.2021
Account Manager
Zomato Media Pvt. Ltd
07.2018 - 07.2019
Intern
Paytm
06.2017 - 07.2017
MBA - Marketing
Hindustan Institute of Management & Computer Studies(HIMCS)
08.2016 - 06.2018
B.Com(Hons) - Business Administration And Management
Dayalbagh Educational Institute (D.E.I)
04.2012 - 04.2015