Sonali Sargam
Senior Business Intelligence Engineer @ Amazon
Bengaluru,KA
Summary
Dynamic data analytics and product management professional with strong team leadership skills and a proven record of driving revenue growth. Adept at delivering actionable insights and enhancing user experience through cross-functional collaboration. Committed to developing data strategies that align with organizational goals and fostering a culture of innovation.
Overview
6
6
years of professional experience
Work History
Senior Business Intelligence Engineer
Amazon Development Centre, Bengaluru, Karnataka
05.2022 - Current
- Lead and mentor team of data analysts, driving technical excellence and strategic insights for Amazon Homepage and Events.
- Oversee data pipeline creation and maintenance, ensuring optimal data quality, security, and governance.
- Led cross-functional teams to optimize data infrastructure, presenting actionable insights and strategic recommendations to senior leadership, driving improvements in customer experience and operational efficiency
Project Manager & Business Analyst Manager
Udaan, Bengaluru, Karnataka
07.2020 - 05.2022
- Directed a team of analysts to develop and execute a comprehensive data strategy, automating workflows and increasing efficiency, saving one full workday per week.
- Generated highly accurate forecasts (~90%) and actionable insights, contributing to 9% increase in revenue through strategic project execution.
- Collaborated with leadership and cross-functional teams to enable data-driven decision-making, optimizing financial planning and growth initiatives.
Senior Business Analyst & Revenue Manager
Hopscotch, Mumbai, Maharashtra
09.2019 - 06.2020
- Designed data strategies that improved site conversion by 2% and reduced churn by 4%.
- Served as Revenue Manager for 3 months, overseeing category growth and leading analytics team to deliver insights while enhancing user experience and prioritising revenue planning.
- Devised site maps, user flows (UX), wireframes and mockups for designed based on proven algorithms, business requests and end-user analytics.
Business Analyst
Heckyl Technologies, Mumbai, Maharashtra
05.2018 - 08.2019
- Led product development and strategy for the stock market product AlphaM as Associate Product Manager, ensuring alignment with business objectives.
- Delivered actionable category insights and new product recommendations to major retailers, guiding teams in the development of marketing, pricing, and sales strategies.
- Created detailed analytics reports for clients, with a focus on growth metrics, revenue trends, and social media performance.
Education
Diploma in Business Analytics -
IIM Indore
04.2001 -
Btech in Electronics & Communication -
Manipal University Jaipur
04.2001 -
Skills
- Data Analysis and Scraping : Mysql , Python , RStudio , MSExcel, Redshift
- Data Visualization : Quicksight, Google Data Studio, Tableau, ShinyR
- Project planning, Statistical analysis and Revenue Growth
- People Management
Timeline
Senior Business Intelligence Engineer
Amazon Development Centre, Bengaluru, Karnataka
05.2022 - Current
Project Manager & Business Analyst Manager
Udaan, Bengaluru, Karnataka
07.2020 - 05.2022
Senior Business Analyst & Revenue Manager
Hopscotch, Mumbai, Maharashtra
09.2019 - 06.2020
Business Analyst
Heckyl Technologies, Mumbai, Maharashtra
05.2018 - 08.2019
Diploma in Business Analytics -
IIM Indore
04.2001 -
Btech in Electronics & Communication -
Manipal University Jaipur
04.2001 -
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