Sonali Singh
Key Account Management
New Delhi
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Director of Sales
VVDN Technologies Pvt Ltd
Manesar
04.2018 - Current
- $7-10M P&L ownership - that's 10% of org revenue and includes managing major company clients and growing them to multi-million dollar accounts
- Engage with C-level client management to define strategic roadmap like Platform, Modular and Integration Strategies - through Annual Planning Review, QBR/Demos
- Leading growth of a strategic enterprise account from $300K to $4M ARR in just 1 year by increasing scope from only one Wi-Fi AP projects to 8 engagements spanning IoT, Camera, Edge Processing, Analytics, Cloud, Mobile Apps and others
- Managing 50+ engagements with more than 100 members extended team
- Executed several large Fortune 500 deals in the domains of:
• Product Engineering + Manufacturing
• Industrial Automation through Smart IoT & Camera Devices, Intelligent Cloud and Analytics
• Networking and Wi-Fi - AP/CPE - Areas of Expertise:
• Business Development - Hunting, mining, farming and renewals; Pipeline building and forecasting; Negotiations; Licensing/NRE/T&M deals; Respond to RFIs, RFPs, RFQs; Proposals, commercials and SoW; Analytics and reporting
• Account Management - Nurturing relationships with clients at both C-suite and functional management levels; Strategic roadmap definition; Interpersonal skills; CRM with Salesforce
• Leadership - Building global cross-functional teams in complex matrix organizations; AOP and revenue targets; Business plans/cases; Performance management; Budgeting
Senior Relationship Manager
AMK Information Systems Pvt Ltd(Groomefy)
Delhi, India
06.2016 - 03.2018
- Developing a deep understanding of the technical and business challenges that clients face. Identifying opportunities to increase sales of related product and services.
- Setting up revenue targets and identifying resources needed to meet them.
- Briefing product development team on the essential features to meet client needs.
- Organizing planned maintenance, training and other services, helping clients to use company’s products more productively.
- Presenting account plans to senior management for approval and commitment.
- Carrying institutional sales, dealing with international clients and managing clients.
- Continuous Research and content development on the Groomefy App.
- Researched current trends to identify prospective customers and determine specific needs.
- Worked with clients to address and respond to client and partnership management issues.
- Gave exciting presentations to prospects and leads in effort to build business opportunities.
- Planned and attended meetings with clients to cultivate and grow partnerships and opportunities.
Marketing Executive
ICFAI Group
Delhi, India
02.2015 - 05.2016
- Demonstrating products and services as deemed necessary by clients and management.
- Scheduling appointments and meetings, answering questions asked by clients and giving them concrete solution.
- Demonstrating superior time management skills and meeting sales deadlines.
- Arranging and conducting various BTL activities with corporate.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Business Development Manager
IIFM
Delhi, India
02.2013 - 01.2015
- Handled administration work, Presentations and data collection from school and colleges.
- Handling marketing campaigns.
- Worked Pan India on Finance Olympiad.
- Maintaining MIS database.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
Education
High School Diploma -
General Raj's Shankar Memorial School
Hauz Khas , New Delhi 04.2009 - 03.2010
BBA - General Mangement
Jagannath International Management School - GGSIPU
Vasant Kunj, New Delhi 07.2010 - 06.2013
PGCM - Marketing
AIMA
New Delhi 03.2014 - 04.2015
MBA - Marketing
ICFAI University
Tripura 05.2016 - 04.2018
Skills
Sales training and leadership
Pipeline development
Vendor management
Review of contracts
Social Media Marketing/PR's
Sales presentations
Coaching and mentoring
B to B sales
Strategic account development
Account management
New Business Development
Accomplishments
- Participated and won 2nd position in volley ball recognized tournaments ( Delhi Volleyball Association Zonal,CBSE,etc)
- Secured 1st rank (80.88%) in end term Secured 1st rank (80.88%) in end term 2nd semester.
Timeline
Director of Sales
VVDN Technologies Pvt Ltd
04.2018 - Current
Senior Relationship Manager
AMK Information Systems Pvt Ltd(Groomefy)
06.2016 - 03.2018
MBA - Marketing
ICFAI University
05.2016 - 04.2018
Marketing Executive
ICFAI Group
02.2015 - 05.2016
PGCM - Marketing
AIMA
03.2014 - 04.2015
Business Development Manager
IIFM
02.2013 - 01.2015
BBA - General Mangement
Jagannath International Management School - GGSIPU
07.2010 - 06.2013
High School Diploma -
General Raj's Shankar Memorial School
04.2009 - 03.2010