Sonali Sinha

• Integrated Global-e to expand site reach internationally, enabling seamless international shipping capabilities and enhancing global customer experience.
• Implemented Razorpay payment gateway to ensure secure, high-performance transactions and improve fulfillment workflows for a newly developed site.
• Developed a case selector refinement for search and category listing pages; added an “All” button to reset filters and improved subcategory visit tracking to enhance user navigation and experience.
• Implemented “Notify Me” functionality on Product Detail Pages (PDPs), and resolved issues related to swatches and product availability, significantly enhancing the shopping experience.
• Worked Klaviyo integration with Salesforce Commerce Cloud, gaining hands-on expertise in Klaviyo flows and automating back-in-stock notifications to boost customer engagement.
• Collaborated with cross-functional teams to architect scalable solutions; conducted peer code reviews to maintain high-quality standards and mentored junior developers for skill development.
• Maintained detailed technical documentation, developed proofs of concept for innovative features, and optimized workflows to reduce redundancy in development processes.

• Collaborated with clients during the site setup phase to gather and analyze requirements, ensuring alignment with business goals and technical feasibility.
• Designed and implemented Page Designer components with integrated video support, enhancing storefront customization and enriching the user experience in Salesforce Commerce Cloud (SFCC).
• Conducted thorough documentation and requirement analysis, enabling accurate implementation, streamlining PLP (Product Listing Page) product slicing, and improving overall development efficiency.

Langton’s Endeavours Group

• Worked on complex Salesforce Commerce Cloud (SFCC) integrations, including store pickup implementation, persistent cart functionality, and content slot configurations, resulting in improved product visibility and a better user experience.
• Architected and optimized auction functionality by implementing features such as “Watch” lists, “My Bid” tracking, and bid management, and enhanced the My Account section to support separate billing and shipping address storage.
• Configured Business Manager (BM) settings, including Promotions, Custom Attributes, and Catalog setups, leading to enhancements across Product Detail Pages (PDPs), Checkout, and Order Confirmation pages for a seamless shopping experience.
• Specialized in designing and implementing Page Designer components, enabling flexible storefront customization and streamlined content management.

TUMI

• Worked on integrating CyberSource for secure and seamless payment processing; developed CSV/XML order export functionality leveraging a scalable Job Framework for automation.
• Enhanced Product Detail Pages (PDPs) by implementing breadcrumb navigation improvements, feature highlights, size dropdowns as radio buttons, and optimized Airline guides, ensuring better default product selection and improved usability.
• Upgraded cart functionality by implementing persistent cart features, integrating gift card and gift box options, and designing a low-threshold alert messaging system to enhance customer experience.
• Strengthened platform performance through detailed log analysis, debugging, and job framework automation, while optimizing key e-commerce modules including catalog, cart, merchandising, and payment systems

Rutland Cycling – Atome Payment Integration & Cartridge Enhancement | Phoenix B2C Accelerator – Ranosys

• Integrated Loqate address validation to simplify customer address entry, minimize input errors, and improve overall checkout efficiency.
• Enhanced Product Detail Pages (PDPs) by adding dynamic "New" and "Top Selling" badges, boosting product visibility and customer engagement.
• Customized ISML templates, content assets, catalogs, and categories to align with client branding and business requirements.
• Optimized custom SFCC cartridges (Atome) and integrated dynamic payment-related marketing content, improving performance and maintainability.
• Implemented multilingual and multi-locale support, enabling seamless global shopping experiences across diverse markets.
• Collaborated directly with clients to define and deliver business-driven solutions, ensuring smooth integration with external systems and platforms.
• Led the resolution of platform bugs, delivered functional enhancements, and implemented service optimizations to enhance system stability and user satisfaction.
• Developed and managed promotional coupon campaigns and resolved data-related issues, strengthening promotional strategies and customer experience.
• Managed content slots, static assets, and overall content customization to increase storefront engagement and support marketing initiatives.
• Utilized Regular Expressions (Regex) for efficient data processing, transformation, and validation across various SFCC components.