SONALI SOOD
Head of Marketing and GTM Practices
Summary
Marketing Professional with a proven track record in driving high-impact campaigns and content strategies. Expertise in leveraging SEO, social media, and data analytics to optimize content performance and achieve measurable business growth (organically). Strong collaborator, adaptable in fast-paced environments, and focused on delivering results. Known for creative problem-solving, strategic execution, and reliability in leading cross-functional teams to exceed goals.
Overview
4
4
years of professional experience
5
5
Certifications
Work History
Head of Content Marketing
Monetizely
Remote
03.2024 - 08.2025
- Company Overview: https://www.getmonetizely.com/
- Developed and executed Go-To-Market (GTM) strategies, enhancing brand positioning through thought leadership content and right messaging, leading to a 25% growth in market reach and enhanced brand visibility.
- Led YouTube content production and strategy, driving over 50,000 views and average 100 new subscribers/month.
- Managed email campaigns with a focus on personalized content and segmentation, achieving 2% response rate in just 2 months.
- Executed Account-Based Marketing (ABM) strategies, targeting enterprise accounts and generating qualified leads to increase sales opportunities.
B2B SaaS Writer (Freelance)
TripleDart
04.2022 - 09.2024
- Company Overview: https://www.tripledart.com/
- Collaborated with CXOs to craft data-backed SaaS blogs, driving a 30% increase in organic traffic and a 40% boost in MQLs through actionable insights and industry-specific templates for diverse clientele.
Business Storyteller
We-Storytellers
08.2022 - 03.2024
- Company Overview: https://we-storytellers.in/
- Crafted value-driven SaaS content and compelling business narratives tailored for CXOs, leveraging platforms like LinkedIn to enhance brand visibility and industry awareness.
- Spearheaded the creation of high-impact newsletters and blog content, resulting in a 25% increase in inbound leads and reinforcing clients’ positioning as thought leaders in their respective industries.
Ghost Writer (Freelance)
Excellent WebWorld
12.2021 - 05.2022
- Company Overview: www.excellentwebworld.com
- Ghostwrote high-performing guest blogs that boosted client website traffic by 15%, aligning with brand objectives and enhancing audience retention.
Content Writer
LetsGtok
08.2021 - 12.2021
- Company Overview: https://letsgtok.com/
- Worked directly with the CEO to develop content strategies and curate web blogs aimed at capturing Gen Z's attention. Focused on positioning a new product in the 16-35 age group market.
Education
Bachelors - Computer Application
Khalsa College for Women
Masters - Computer Science
SCD Govt College
Skills
Marketing Funnels
Content Strategy Development, Production & Distribution
Business Storytelling & Social Media Management
LinkedIn A/B Testing
SEO (website audit, keyword research, on page, off page)
Canva (YouTube Thumbnails, Website Banners, Social Media Carousals)
CMS & CRM Management
Google Analytics
YouTube Video Production (Scripts, Editing, Thumbnails, SEO)
Reddit Q/A
Critical Thinking & Decision Making
Independent Worker
Accomplishments
Collaborated with founder in the development of Price to Scale Vol2.: https://www.amazon.in/Price-Scale-Practical-Pricing-Startup-ebook/dp/B0DK63VFCL
Certification
Content Marketing - HubSpot Academy
Work Preference
Work Type
Full TimeContract WorkLocation Preference
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursLanguages
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Punjabi
Intermediate (B1)
Timeline
Product Management: Building a Product Strategy | LinkedIn
04-2025
Project Manage Your Life: How to use PM Methodologies to Organize Anything | LinkedIn
04-2025
Psychology Fundamentals for Marketing and Sales Success Psychology Fundamentals for Marketing and Sales Success | LinkedIn
04-2025
Head of Content Marketing
Monetizely
03.2024 - 08.2025
Content Marketing - HubSpot Academy
07-2023
Social Media Marketing Toolkit Course - SEM Rush Academy
07-2023
Business Storyteller
We-Storytellers
08.2022 - 03.2024
B2B SaaS Writer (Freelance)
TripleDart
04.2022 - 09.2024
Ghost Writer (Freelance)
Excellent WebWorld
12.2021 - 05.2022
Content Writer
LetsGtok
08.2021 - 12.2021
Masters - Computer Science
SCD Govt College
Bachelors - Computer Application
Khalsa College for Women