Summary
Overview
Work History
Education
Skills
Timeline
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Sonali Tandon

Gurugram

Summary

Results-driven brand and marketing professional with 7+ years of cross-industry experience in leading multi-channel campaigns, executing go-to-market strategies, and crafting authentic, consumer-first brand narratives. Proven success in building trust in challenging, cluttered categories, launching new propositions, and driving measurable business outcomes across sectors like FMCG, health, and digital services. Adept at working with large-scale partner ecosystems, managing cross-functional teams, and delivering insight-backed, high-impact brand strategies. Passionate about creating value through storytelling, innovation, and executional excellence - a strong fit for high-growth, consumer-focused brands.

Overview

8
8
years of professional experience
2
2
years of post-secondary education

Work History

Senior Marketing and Public Relations Manager

Ampro Marketing Limited
08.2022 - Current
  • Spearheaded multi-channel brand campaigns across print, digital, social, and retail platforms, reaching millions of consumers.
  • Led the India market entry and positioning strategy for global brands like Love Macadamia, Avocados Australia, and Turkish Hazelnuts.
  • Collaborated with stakeholders across telecom-adjacent sectors, ensuring alignment of brand messaging.
  • Directed cross-functional teams in campaign execution and creative development.
  • Executed insight-driven storytelling campaigns that acknowledged consumer sentiment and improved brand perception.
  • Developed and implemented internal/external brand communication frameworks aligned with leadership values.

Marketing Assistant

IDAM House of Brands
03.2021 - 07.2022
  • Designed and executed data-driven digital campaigns.
  • Conducted competitor analysis and optimized marketing effectiveness.
  • Aligned business objectives with digital strategy and consumer engagement insights.

Marketing Intern

Stage 3
11.2019 - 02.2020
  • Supported influencer marketing and new store launches.
  • Provided insights on product design, color, and packaging.

Marketing Intern

Neuron Mobility
08.2019 - 10.2019
  • Provided administrative support, monitored sales, and prepared expense reports.
  • Assigned roles to staff based on scooter demand, achieving KPIs.

Founder & CEO

Pinaca (Entrepreneurial Venture)
11.2017 - 07.2019
  • Founded and managed a hotelier and kitchenware brand.
  • Expanded product reach via Udaan and secured partnerships through exhibitions.
  • Executed social media campaigns and scaled business to acquisition by Basant Hotelware.

Education

Master of Business Administration - Integrated Marketing Communication

Queensland University of Technology
01.2019 - 01.2021

Bachelor of Arts - Political Science

Indraprastha College for Women, Delhi University

Skills

  • Meta Ads Manager
  • Google Analytics
  • Social Media Platforms
  • Multi-Channel Campaigns
  • Email Marketing
  • Digital Advertising
  • Adherence to Branding Guidelines
  • Data Privacy Regulations
  • Performance Metrics Analysis
  • Data-Driven Decision-Making

Timeline

Senior Marketing and Public Relations Manager

Ampro Marketing Limited
08.2022 - Current

Marketing Assistant

IDAM House of Brands
03.2021 - 07.2022

Marketing Intern

Stage 3
11.2019 - 02.2020

Marketing Intern

Neuron Mobility
08.2019 - 10.2019

Master of Business Administration - Integrated Marketing Communication

Queensland University of Technology
01.2019 - 01.2021

Founder & CEO

Pinaca (Entrepreneurial Venture)
11.2017 - 07.2019

Bachelor of Arts - Political Science

Indraprastha College for Women, Delhi University

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Sonali Tandon