Sonali Tandon
New Delhi
Summary
Marketing and market-engagement professional with 7+ years of experience supporting international trade, agriculture, and market-entry initiatives for global stakeholders. Experienced in research, structured reporting, stakeholder engagement, and supporting collaboration between government bodies, trade organisations, and the private sector. Strong analytical and communication skills with extensive on-ground exposure to agriculture-led trade promotion.
Overview
5
5
years of professional experience
Work History
Senior Marketing & Public Relations Manager
Ampro Marketing Limited
08.2022 - Current
- Supported international governments, trade bodies, and industry boards in advancing agricultural and trade priorities in India.
- Facilitated engagement between government agencies, trade associations, retailers, chefs, nutritionists, and business stakeholders.
- Conducted market and sector research to inform stakeholder briefs, messaging, and recommendations.
- Prepared reports, post-event evaluations, and documentation for senior management and international partners.
- Supported trade missions, workshops, and policy-aligned events with on-ground coordination and stakeholder insights.
Marketing Assistant
IDAM House of Brands
03.2021 - 07.2022
- Assisted with market research, competitor analysis, and internal reporting.
- Coordinated campaigns involving agencies and internal teams.
- Supported documentation for partner and management updates.
Education
MBA – Integrated Marketing Communication -
Queensland University of Technology
Brisbane, AustraliaBachelor of Arts - Political Science
University of Delhi
Skills
- Trade & Market Access Support
- Agriculture & Food Systems Engagement
- Research, Analysis & Reporting
- Government & Stakeholder Liaison
- Economic & Market Intelligence
- Cross-Sector Collaboration
- Programme & Event Coordination
- Written & Verbal Communication (English)
Additional Information
SELECTED PROJECTS & TRADE INITIATIVES
Australian Avocados – India Market Entry & Trade Promotion
- Worked on multi-year trade promotion and market-entry support for Australian Avocados in India in collaboration with Austrade, Australian Avocados Board, Hort Innovation, and state governments of Queensland and Western Australia.
- Supported trade meets, workshops, retail activations, and digital campaigns aimed at increasing awareness, trade adoption, and market penetration.
- Contributed to research, stakeholder coordination, briefing notes, and post-activity reporting for international partners.
Love Macadamia – India Campaign (Australian Macadamias)
- Played a key role in launching and managing the India digital presence for the Love Macadamia campaign, growing the community to 23,000+ followers.
- Supported chef collaborations, nutritionist engagement, retail promotions, and on-ground activations aligned with trade and agricultural objectives.
- Assisted in campaign reporting, insights generation, and partner updates.
Turkish Hazelnuts & Turkish Dry Fruits – Long-Term India Campaign
- Supported development of a four-year brand and engagement roadmap targeting Tier 1 Indian cities.
- Worked on campaign planning, event collateral, culinary masterclasses, chef-led activations, and stakeholder engagement initiatives.
- Assisted with market insights, content structuring, and reporting for international stakeholders.
Australian Avocado & Horticulture Trade Workshops
- Supported organisation of trade training programmes and workshops for Indian stakeholders featuring Australian subject-matter experts.
- Coordinated logistics, stakeholder communication, and post-event documentation.
Timeline
Senior Marketing & Public Relations Manager
Ampro Marketing Limited
08.2022 - Current
Marketing Assistant
IDAM House of Brands
03.2021 - 07.2022
Bachelor of Arts - Political Science
University of Delhi
MBA – Integrated Marketing Communication -
Queensland University of Technology