Summary
Work History
Education
Skills
Timeline
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SONALIKA SWAROOP AZAD

SONALIKA SWAROOP AZAD

Product Operations Manager
Bengaluru,karnataka

Summary

Product Operations Manager with 5+ years of experience in consumer tech and community-led platforms. Skilled in campaign execution, feature launches, retention strategies, and data-driven growth using tools like CleverTap, Firebase Mixpanel, and Redash.

Work History

ProductOperations Manager

STAN APP
07.2024 - Current
  • Led monthly product campaigns to boost user engagement and retention.
  • Built and launched community-centric features that enhanced overall user experience.
  • Developed and implemented personalized notification strategies using CleverTap, improving reach and open rates.
  • Collaborated with product and growth teams to align initiatives with strategic objectives.
  • Supported product-market fit efforts by refining onboarding experiences and optimizing user flows at STAN App.
  • Supported go-to-market execution and early product setup during the launch of Jigri App.
  • Designed and maintained the host onboarding process, managing supply growth effectively.
  • Created in-app training and tutorial videos to streamline user education and platform adoption.

Product Operations Manager

Eloelo
06.2023 - 06.2024
  • Executed monthly campaigns to drive active user growth and improve retention.
  • Managed end-to-end development and launch of new product features.
  • Optimized creator payment processes, reducing operational costs and improving efficiency.
  • Conducted retention and feature performance analyses to guide data-driven decisions.
  • Initiated early group testing programs to gather user feedback and validate core features before full release.

Community & Product Senior Associate

FRND App
06.2020 - 06.2023
  • Early team member responsible for building and scaling product and community operations.
  • Co-developed virtual gifting algorithms, increasing monthly revenue from 5K to 5L.
  • Created customer journey maps to enhance monetization and reduce churn.
  • Spearheaded UGC strategies, influencer engagement, and trend tracking for campaign design.
  • Managed celebrity and influencer profiles, in-app notifications, and campaign performance metrics.

Language Associate

ShareChat
12.2019 - 05.2020
  • Moderated regional content to improve user timeline quality and community experience.
  • Analyzed and leveraged regional trends to boost engagement and participation.
  • Executed engaging UGC and PGC campaigns to increase DAU and strengthen user retention.
  • Managed influencer partnerships and campaign strategies aligned with regional audience insights.

Content Associate

Circle Tech Pvt. Ltd.
03.2019 - 11.2019
  • Created over 30 Awadhi regional content pieces focused on non-news entertainment.
  • Led a small creative team to produce culturally resonant and locally relevant content.
  • Reviewed and edited more than 18 content pieces daily to ensure quality and editorial accuracy.

News Editor & Reporter

Jubilee Post
10.2018 - 02.2019
  • Conducted on-ground reporting for local events and human-interest stories, ensuring accuracy and editorial compliance.
  • Curated and managed a daily news segment titled “Big 5 News,” increasing reader engagement through curated top headlines.
  • Collaborated with photographers and layout teams to publish stories across digital platforms, improving both reach and content quality.
  • Worked with ETV serial tafteesh, contributing to research, script inputs, and storytelling elements for investigative segments.

Education

Master of Journalism and Mass Communication - Journalism And Mass Communication

Babasaheb Bhimrao Ambedkar University
Lucknow
05.2017

Skills

Canva

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Timeline

ProductOperations Manager

STAN APP
07.2024 - Current

Product Operations Manager

Eloelo
06.2023 - 06.2024

Community & Product Senior Associate

FRND App
06.2020 - 06.2023

Language Associate

ShareChat
12.2019 - 05.2020

Content Associate

Circle Tech Pvt. Ltd.
03.2019 - 11.2019

News Editor & Reporter

Jubilee Post
10.2018 - 02.2019

Master of Journalism and Mass Communication - Journalism And Mass Communication

Babasaheb Bhimrao Ambedkar University

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SONALIKA SWAROOP AZADProduct Operations Manager