Summary
Overview
Work History
Education
Skills
Software
Timeline
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Sonam Aswal

Sonam Aswal

New Delhi

Summary

Strategic Leader | Pipeline Growth Specialist | SAAS | Global Markets

Overview

10
10
years of professional experience

Work History

Global Business Development Director

Leena AI
12.2019 - Current
  • Leadership & Strategy: Led and scaled the Sales Development Representative (SDR) team globally, defining strategic goals, KPIs, and performance metrics for consistent revenue growth. (Hired and trained 100+ SDRs in 5 years for India, SEA, MEA, and North America geo.)
  • Team Development: Recruited, trained, and mentored SDRs to achieve excellence in prospecting, lead qualification, and pipeline generation.
  • Process Optimization: Streamlined outbound sales workflows, leveraging advanced tools and analytics to enhance team efficiency and outreach effectiveness.
  • Market Focus: Spearheaded SDR initiatives targeting enterprise clients in diverse geographies, including North American and global markets.
  • Collaboration: Partnered with marketing, sales, and product teams to align on go-to-market strategies, messaging, and lead generation goals.
  • Achievements: By leading both the inbound and outbound SDR teams for the global market, I scaled the company's meeting count from 10 meetings/month to ~500 meetings/month.
  • Success Story: Played a critical role in achieving aggressive pipeline growth targets, directly contributing to the success of Series A($8 Million) and Series B ($30 Million) funding rounds by demonstrating robust demand generation capabilities.

Sales Development Manager (SAAS)- US/Canada

SmartServ
12.2017 - 11.2019
  • Hiring, Onboarding, and training/coaching new SDRs
  • Prospecting into small and mid-sized field service companies in USA and Canada via cold calling, networking, e-mail as well as utilizing Internet information sources to build and maintain a strong database and 3x pipeline in Hubspot CRM
  • Identify/Qualify key decision-makers, educate them and implement key outreach techniques to generate product awareness/qualify buying interest
  • Engage, generate interest and build rapport with qualified prospects and help them understand the value SmartServ brings their daily business workflow and schedule well-qualified appointments/demonstrations with key decision-makers within 'targeted' companies/regions

Corporate Sales

Kotak Mahindra Bank
10.2016 - 11.2017
  • Hunt the market to acquire new Corporates to engage in new business
  • Responsible for identifying customer needs, assessing their risk appetite and providing them investment options
  • Cross-sell other products than CASA
  • Maintaining relationships and giving presentations to HR/ Finance heads and client/company employees about Bank's products
  • Drive productivity and sales efficiently through analysis and customer portfolio management

Corporate Sales (Enterprises)

Aspiring Minds
06.2015 - 09.2016

Education

BTECH - Computer Science and Engineering

LOVELY PROFESSIONAL UNIVERSITY
05.2015

Skills

  • Building, training and Leading an SDR team
  • Identifying opportunities and Contacting prospects
  • Creating qualified opportunities
  • Profit and revenue-generating strategies
  • Market research and Forecasting
  • Analysis
  • Sales and market development
  • SAAS
  • Proficient with HUBSPOT CRM
  • Team Supervision

Software

Linkedin Sales Navigator

Zoominfo

Aplloio

Lusha

Hubspot

Dialpad

Callhippo

Twilio

Timeline

Global Business Development Director

Leena AI
12.2019 - Current

Sales Development Manager (SAAS)- US/Canada

SmartServ
12.2017 - 11.2019

Corporate Sales

Kotak Mahindra Bank
10.2016 - 11.2017

Corporate Sales (Enterprises)

Aspiring Minds
06.2015 - 09.2016

BTECH - Computer Science and Engineering

LOVELY PROFESSIONAL UNIVERSITY

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Sonam Aswal