Linkedin Sales Navigator
Sonam Aswal
New Delhi
Summary
Strategic Leader | Pipeline Growth Specialist | SAAS | Global Markets
Overview
10
10
years of professional experience
Work History
Global Business Development Director
Leena AI
12.2019 - Current
- Leadership & Strategy: Led and scaled the Sales Development Representative (SDR) team globally, defining strategic goals, KPIs, and performance metrics for consistent revenue growth. (Hired and trained 100+ SDRs in 5 years for India, SEA, MEA, and North America geo.)
- Team Development: Recruited, trained, and mentored SDRs to achieve excellence in prospecting, lead qualification, and pipeline generation.
- Process Optimization: Streamlined outbound sales workflows, leveraging advanced tools and analytics to enhance team efficiency and outreach effectiveness.
- Market Focus: Spearheaded SDR initiatives targeting enterprise clients in diverse geographies, including North American and global markets.
- Collaboration: Partnered with marketing, sales, and product teams to align on go-to-market strategies, messaging, and lead generation goals.
- Achievements: By leading both the inbound and outbound SDR teams for the global market, I scaled the company's meeting count from 10 meetings/month to ~500 meetings/month.
- Success Story: Played a critical role in achieving aggressive pipeline growth targets, directly contributing to the success of Series A($8 Million) and Series B ($30 Million) funding rounds by demonstrating robust demand generation capabilities.
Sales Development Manager (SAAS)- US/Canada
SmartServ
12.2017 - 11.2019
- Hiring, Onboarding, and training/coaching new SDRs
- Prospecting into small and mid-sized field service companies in USA and Canada via cold calling, networking, e-mail as well as utilizing Internet information sources to build and maintain a strong database and 3x pipeline in Hubspot CRM
- Identify/Qualify key decision-makers, educate them and implement key outreach techniques to generate product awareness/qualify buying interest
- Engage, generate interest and build rapport with qualified prospects and help them understand the value SmartServ brings their daily business workflow and schedule well-qualified appointments/demonstrations with key decision-makers within 'targeted' companies/regions
Corporate Sales
Kotak Mahindra Bank
10.2016 - 11.2017
- Hunt the market to acquire new Corporates to engage in new business
- Responsible for identifying customer needs, assessing their risk appetite and providing them investment options
- Cross-sell other products than CASA
- Maintaining relationships and giving presentations to HR/ Finance heads and client/company employees about Bank's products
- Drive productivity and sales efficiently through analysis and customer portfolio management
Corporate Sales (Enterprises)
Aspiring Minds
06.2015 - 09.2016
Education
BTECH - Computer Science and Engineering
LOVELY PROFESSIONAL UNIVERSITY
05.2015
Skills
- Building, training and Leading an SDR team
- Identifying opportunities and Contacting prospects
- Creating qualified opportunities
- Profit and revenue-generating strategies
- Market research and Forecasting
- Analysis
- Sales and market development
- SAAS
- Proficient with HUBSPOT CRM
- Team Supervision
Software
Zoominfo
Aplloio
Lusha
Hubspot
Dialpad
Callhippo
Twilio
Timeline
Global Business Development Director
Leena AI
12.2019 - Current
Sales Development Manager (SAAS)- US/Canada
SmartServ
12.2017 - 11.2019
Corporate Sales
Kotak Mahindra Bank
10.2016 - 11.2017
Corporate Sales (Enterprises)
Aspiring Minds
06.2015 - 09.2016
BTECH - Computer Science and Engineering
LOVELY PROFESSIONAL UNIVERSITY
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