Cooking
SONAM KUMAR
Copywriter
New Delhi
Summary
Seasoned media pro with 7 years, collaborating with leaders for unique top-tier content. Proficient in copy writing, market research, AI tools, brand uniformity, content creation.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Freelancer Copywriter
Fiverr/Upwork
New Delhi
04.2020 - Current
- Wrote scripts for radio and television commercials, resulting in a 80 increase in brand awareness.
- Produced content for a successful online video campaign, resulting in a increase in website traffic
- Researched and wrote engaging blog posts that increased website traffic by 75%
- Developed engaging copy for a successful ad campaign that increased sales.
Radio Jockey/Digital Content Creator/Copywriter
Radio City
07.2015 - 03.2020
- Wrote and edited copy for materials, ensuring that it aligns with the brand's voice and message, and is of high quality, accuracy, and relevance.
- Developed creative concepts and ideas for copy writing briefs across various channels, including press, marketing, digital messaging.
- Designed Programming and Marketing activities and Campaigns.
- Developed and implemented copy strategies for pivotal brand initiatives, collaborations, and events, resulting in an impressive 80% increase in marketing-driven sales.
- Conceptualization, Creation of Ideas/Content, events, on-air specials, and other programming and marketing properties and created digital content for the same.
Education
Mass - Communication/Journalism
PGD - Mass Communications
Apeejay Institute of Mass Communication
New Delhi Skills
Copywriting
Content Creation
Campaign DesigningMarket Research
Content strategist
Editing Proofreading
Chatgpt & AI Tools
SEO
Social Media Content
Brand messaging
Accomplishments
Successfully executed and managed many CSR activities that garnered extensive media coverage, featuring in prominent news channels and newspapers, showcasing our commitment to social responsibility and community engagement.
Interests
Astrophotography
Podcasting
Meditation
Timeline
Freelancer Copywriter
Fiverr/Upwork
04.2020 - Current
Radio Jockey/Digital Content Creator/Copywriter
Radio City
07.2015 - 03.2020
Mass - Communication/Journalism
PGD - Mass Communications
Apeejay Institute of Mass Communication