Sonam Manna

• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Managed team engaged in ongoing product optimization, account management and ad placement.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads.
• Monitored return on investment of online and social media marketing efforts.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Created social media content with consistent content and tone.

Quality Assurance Manager

• Prepared and collection production reports.
• Estimated financial requirements of new projects.
• Monitored staff organization and suggested improvements to daily functionality.
• Implemented new quality assurance and customer service standards.
• Collected production samples regularly and performed detailed quality inspections.
• Evaluated interactions between associates and customers to assess personnel performance.
• Recorded, analyzed and distributed statistical information.
• Developed quality planning for multiple new product launches by verifying customer requirements and implementing in design and production.
• Determined quality department standards, practices and procedures.
• Applied coaching techniques and tools to support managers and team members in improving performance.
• Scheduled and chaired quality review meetings to review effectiveness of performance mitigating risk, improving throughput and achieving customer satisfaction.

Social Media Director

• Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
• Developed productive relationships with bloggers, online media outlets and social media influencers.
• Devised specific strategies for each clients based on goals, branding and target demographics.
• Used analytics tools like jira, leadsquared, Ringba to follow metrics and interpret results.
• Worked with graphic designers, photographers and production coordinators to develop content.
• Established Jira platform plan for content creation and curation to drive traffic.
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
• Worked with department personnel to deliver brand consistency in social media messages.
• Increased customer engagement through social media.
• Conducted research to determine current benchmark trends and audience preferences.
• Drove cross-functional collaboration with focus on quality service delivery.
• Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
• Managed team to generate original content and moderate online community members.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Communicated with followers to promptly respond to queries and monitor reviews.

• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Managed team to generate original content and moderate online community members.
• Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Drove cross-functional collaboration with focus on quality service delivery.
• Communicated with followers to promptly respond to queries and monitor reviews.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Designed and implemented social media strategies to align with business goals.
• Suggested and implemented new features to develop brand awareness.
• Engaged relevant influencers to build brand awareness.
• Increased customer engagement through social media.
• Worked with department personnel to deliver brand consistency in social media messages.
• Coached employees company-wide on content creation best practices.
• Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.

• Built and refined powerful machine learning models that automated decisions, prioritized work and changed behavior of products in real time.
• Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
• Identified social media trends and developments to influence PR strategies.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Communicated regularly with customers concerning data exchange and technology integration.
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.