Sonam Shenai
Paid Media Specialist
Mumbai,MH
Summary
Performance-focused PPC Specialist with proven experience managing multi-platform campaigns across Google, Meta, TikTok, Snapchat, Twitter (X), StackAdapt, and DV360. Skilled in driving results through strategic bidding, audience targeting, keyword optimization, and data-backed performance analysis. Proficient in campaign planning, media forecasting, and reporting using Excel, PowerPoint, Looker Studio, Funnel.io, and Lumenore. Known for taking full ownership of campaign delivery, forecasting, and pacing — ready to step into a team leadership role with a hands-on, results-first approach.
Overview
13
13
years of professional experience
4
4
Languages
Work History
PPC-Ad Operations Executive
Fractional Marketing
02.2024 - Current
- Launch and manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat,Twitter (X, StackAdapt, and DV360.
- Optimize campaigns by monitoring CTR, CPC, CPA, and engagement metrics, and implement A/B testing to improve performance
- Maintain daily pacing and ensure proper budget utilization across multiple high-spend accounts; support monthly budget reconciliation
- Provide input on ad copy and creative variations based on performance trends and ensure messaging consistency between ad copy, landing pages, and user intent
- Create and maintain performance dashboards in Looker Studio and Funnel.io to automate reporting and visualize key metrics. Also, use performance data from Lumenore dashboards for campaign analysis and reporting.
- Create Insertion Orders (IOs) for new campaigns
- Build media forecasts for new client proposals based on goals, platform benchmarks, and estimated delivery
- Deliver detailed monthly performance reports, highlighting key outcomes, trends, and optimization recommendations
- Coordinate with platform support teams (Meta, Google, TikTok, etc.) for issue resolution and best practice implementation.
- Assist with basic SEO reporting.
Sr. Principal Consultant & Mentor
TenaSHEous
01.2022 - 02.2024
- Managed end-to-end recruitment — from client coordination, requirement gathering, and candidate sourcing to interview scheduling, offer negotiation, and onboarding.
- Acted as the main client point of contact, ensuring clear communication and strong relationship management.
- Mentored junior recruiters on sourcing strategies and process adherence, while maintaining detailed trackers and a high level of professionalism in both client and internal collaboration.
Associate- Biddable Media
Performics.Convonix
07.2017 - 08.2019
- Plan and execute daily account management across Google Ads, Bing Ads and SA360
- Launch and optimize PPC campaigns, managing budgets and estimating monthly spend
- Perform continuous keyword research, expansion, and optimization to improve performance
- Monitor bids, budgets, quality scores, clicks, and other key campaign metrics
- Handle audience targeting and keyword selection for improved campaign precision
- Track KPIs to evaluate performance and identify issues or opportunities
- Run A/B tests, analyze data, and extract insights to maximize ROI from paid search campaigns
- Write compelling ad copy tailored to platform and audience
- Work extensively on MS Excel, Google Sheets, and Google Data Studio for reporting and analysis
Search Engine Marketing Analyst
ReachLocal
09.2015 - 07.2017
- Retain client advertising accounts through proactive campaign management and a strong customer-focused approach
- Manage and analyze digital campaigns to meet performance goals such as CTR, CPC, and CPL
- Build rapport and maintain effective working relationships with global Campaign Support teams
- Write engaging ad copy and suggest creative improvements for ad templates to enhance campaign performance
Sr. Sales Executive/Marketing
NBS International Ltd, Mahindra
06.2012 - 09.2015
- Handled premium vehicle segment and assisted clients by analyzing their requirements and preferences
- Built strong customer rapport to support sales and post-sale engagement
- Managed tie-ups with platforms like Just Dial, AskMe, and others for branding and lead generation
- Oversaw partnership with CarDekho, tracking and maintaining reports of leads generated through the portal
Education
MBA - Marketing
Sikkim Manipal University
Mumbai 04.2001 -
Bachelor of Commerce - Accounting And Finance
Sathaye College
Mumbai 04.2001 -
Skills
- Multi-Channel Campaigns
- Campaign Optimization
- Budget & Bid Management
- Keyword & Audience Building
- Ad Copywriting
- Reporting
- A/B Testing
- SEO Basics
- Client Communication
Accomplishments
- Outstanding Performer – 2023 , TenaSHEous
- Employee of the Month (2x) – 2022 , TenaSHEous
- Woman of Wonder (WOW) Award , TenaSHEous
- Best Team Player , Avalon Institute
- Mahindra Risator Award – Received four times for exceptional contribution
- Best Customer Delighter of the Year – 2014 , NBS International Ltd.
- Best Performer of the Year – 2013 , NBS International Ltd.
Timeline
PPC-Ad Operations Executive
Fractional Marketing
02.2024 - Current
Sr. Principal Consultant & Mentor
TenaSHEous
01.2022 - 02.2024
Associate- Biddable Media
Performics.Convonix
07.2017 - 08.2019
Search Engine Marketing Analyst
ReachLocal
09.2015 - 07.2017
Sr. Sales Executive/Marketing
NBS International Ltd, Mahindra
06.2012 - 09.2015
MBA - Marketing
Sikkim Manipal University
04.2001 -
Bachelor of Commerce - Accounting And Finance
Sathaye College
04.2001 -
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