Sonam Singh
Marylebone London ,UK
Summary
Highly skilled and experienced VM professional with a strong passion for the retail brand and a proven track record of successfully implementing visual merchandising strategies to drive sales and maintain brand image. Demonstrated expertise in training store associates, delivering exceptional customer service, and providing actionable feedback. Seeking to bring my talents to iconic brand and further develop my career.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work history
OPERATIONS ASSOCIATE
ALO YOGA
REGENTS STREET
- Execute inventory management processes effectively with a focus on maximizing inventory accuracy and reducing shrink.
- Investigate and root cause inventory accuracy issues, partnering with the General Manager to escalate process or system gaps.
- Support execution of key operational functions including shipment, receiving and processing, reverse transfers, sales floor recovery, intra-day sales floor replenishment, floor set updates, and supply management.
SALES STYLIST
LEVIS
LONDON
10.2023 - 01.2024
- Delivered exceptional customer service by understanding brand ethics and values.
- Collaborated with the marketing team in various marketing campaigns for product promotion.
- Actively promoted and sold fashion items to customers, using both product knowledge and styling expertise to enhance the shopping experience and did a weekly sales of 10000 pounds during Christmas.
VISUAL MANAGER
CROCS INDIA
01.2021 - 01.2023
- Oversaw operations and execution of 15 new Concept Stores and 50+ Shop-in-shops in the North region and managed SriLanka stores.
- Weekly travel to stores and checking on brand implementation.
- Conducted seasonal trend training for the store consultants and management as per brand guidelines.
- Liaised with brand merchandisers, buyers and marketing team every week.
- Created weekly reports and feedback for the brand head and country VM.
- Ensured availability of VM Props/kits and follow-up from the Warehouse team.
- Achievement - Awarded 'Achiever of the Year' in the year 2018.
- Managed opening of 150+ global concept Shop-in-shops in 1.5 years and contributed 50% of sales revenue from SIS business.
- Actively showcased VM activities in quarterly business reviews with senior leadership and the Asia Pacific region.
- Created decks of best display practices across the country and aligned with external partners to maintain Crocs Asia benchmarks.
- Introduced Shop-in shop VM brand guidelines for seasonal launch in India.
- Led International VM CHAMP program (a program introduced by the brand to develop in-store visual merchandisers) in Singapore to baseline VM activities across the Asia Pacific region.
- Flawless execution of marketing activities aligned with the regional marketing department.
- Led projects team and executed marketing activities as per Crocs Asia Pacific benchmarks including fixture control.
AREA VISUAL MERCHANDISER MANAGER
BESTSELLER RETAIL -Vero Moda India
01.2015 - 01.2020
- Installed and set up window displays, walkways, counters, in-store displays and supervised contractors hired for this purpose.
- Launched the first beauty store 'GLAMOUR' for women.
- Achievement - Awarded 'Employee of the Month' in the year 2013.
VISUAL MERCHANDISER
MARKS AND SPENCER INDIA
01.2012 - 01.2014
Education
MSC - MARKETING MANAGEMENT
University of Westminster
09.2023 - 07.2025
BACHELORS - FASHION & LIFESTYLE ACCESSORIES DESIGN
National Institute of Fashion Technology
01.2008 - 01.2012
Skills
- Data collection
- Planning and organisational Skills
- Decision making Skills
- Creativity and problem solving
- Learning and adaptability
- Knowledge of design softwares - Adobe Illustrator
- Adobe photoshop
- Indesign
Timeline
SALES STYLIST
LEVIS
10.2023 - 01.2024
MSC - MARKETING MANAGEMENT
University of Westminster
09.2023 - 07.2025
VISUAL MANAGER
CROCS INDIA
01.2021 - 01.2023
AREA VISUAL MERCHANDISER MANAGER
BESTSELLER RETAIL -Vero Moda India
01.2015 - 01.2020
VISUAL MERCHANDISER
MARKS AND SPENCER INDIA
01.2012 - 01.2014
BACHELORS - FASHION & LIFESTYLE ACCESSORIES DESIGN
National Institute of Fashion Technology
01.2008 - 01.2012
OPERATIONS ASSOCIATE
ALO YOGA
Similar Profiles
Loreal ThompsonLoreal Thompson
E-commerce Customer Service Representative at Alo Yoga and Alo MovesE-commerce Customer Service Representative at Alo Yoga and Alo Moves
Jonathan ChuaJonathan Chua
Operations Associate at Alo YogaOperations Associate at Alo Yoga
LOWI A GEBREMEDHINLOWI A GEBREMEDHIN
Sales Associate at ALO YogaSales Associate at ALO Yoga
Tatiana VallejoTatiana Vallejo
Sales and Service Team Leader at Alo YogaSales and Service Team Leader at Alo Yoga
Isobel HinesIsobel Hines
Real estate agent at London Property ConsultantsReal estate agent at London Property Consultants