Soni Golden

At SkipTheMap, a luxury travel company rooted in storytelling, immersive experiences, and curated journeys, I lead growth initiatives by forging.

Meaningful partnerships and translating travel intelligence into business outcomes. My role blends sales strategy, destination research, and relationship management, with a sharp focus on expanding both B2B and B2C markets across India and global destinations.

What I Do:

Lead B2B and B2C travel sales across Indian states and international markets.

Conduct in-depth, state-wise, and country-level market research to track trends, traveler behavior, and emerging destinations.

Build and manage relationships with clients, corporates, travel agents, institutional partners, and DMCs.

Design custom travel solutions and immersive itineraries aligned with luxury and experiential travel expectations.

Identify and onboard strategic alliances with hospitality brands, boutique hotels, and local partners.

Collaborate on destination marketing campaigns, and industry outreach initiatives.

Forecast travel demand, and monitor evolving consumer insights and travel trends.

Core Competencies:

Luxury Travel Sales.|Market Intelligence.|Destination Marketing.| Strategic Partnerships | B2C and B2B Travel Programs |Corporate and Incentive Travel|Client Relationship Management.|Country-level research.

Tools and Platforms:

CRM |Email Marketing.|LinkedIn Sales Navigator.|Google Trends.|Industry Reports.

• Maintain accurate and up-to-date employee master data, including new hires, terminations, and monthly headcount updates.
• Generate MIS reports on key HR data points.
• Facilitate a smooth onboarding experience for new employees by raising requests for asset and vendor code creation.
• Create and maintain employee files, ensuring proper filing of mandatory documents according to audit checklists and ELC requirements.
• Manage leave and attendance data for temporary staff.
• Manage Group Medical Coverage (GMC) data, processing additions and deletions for employees.
• Provide timely guidance to employees and managers on HR policies, payroll, benefits, and HR systems.
• Resolve queries through calls, chats, and case management platforms, while ensuring a high standard of customer service.
• Escalate complex issues to functional specialists when required.
• Maintain accurate documentation of all interactions within the case management system.
• Process inbound requests related to personnel administration, payroll, benefits, and HR system transactions.
• Ensure accuracy, compliance, and adherence to established procedures while updating records within the HR system.

Executive Support & Strategic Partnership

• Strategic HR Leadership: Directed end-to-end HR functions, focusing on building high-performance cultures, and employer branding aligned with core corporate values.
• Full-Cycle Recruitment: Orchestrated 100% of recruitment phases for diverse roles, including IT, Digital Marketing, Finance, Business Development, SEO, and Creative Design.
• Employee Lifecycle & Engagement: Managed the complete employee journey from structured onboarding, training initiatives, performance management, and exit/FnF formalities.
• Retention & Benefits: Researched and implemented revamped benefits plans and professional growth pathways, significantly improving employee satisfaction and retention rates.
• HR Service Delivery & Compliance: Oversaw day-to-day HR operations, including statutory compliance, HR audits, reporting, and the implementation of standardized policies and procedures.
• Organizational Structure: Managed company hierarchy and staffing levels, creating clear responsibility channels to improve operational flow and team accountability.
• Payroll & Finance Collaboration: Partnered closely with finance teams to ensure 100% accuracy in payroll processing, timely payouts, and final settlement (FnF) procedures.
• Administrative Oversight: Directed all staffing initiatives, including employee relations, workplace safety, and conflict resolution, to maintain a healthy work environment.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Leadership Collaboration: Acted as a key advisor to the CEO and Director of HR, implementing system improvements and recruitment strategies to drive business growth.
• Executive Assistance: Provided high-level support to Directors, managing complex calendars, international travel logistics, and facilitating critical leadership meetings (MOM).
• International Brand Management: Served as a key lead for FOUR Magazine (a Dubai-based luxury brand), overseeing international sales, marketing operations, and creative brand execution.
• Business Development: Front-ended sales and marketing efforts for company brands and events, driving lead generation, and high-level client engagement across global markets.

• Strategic Executive Support: Over 1 year of experience providing seamless support to senior leadership, managing complex calendars, nationwide travel, and cross-functional project coordination.
• HR Lifecycle Management: Proven expertise in handling full-spectrum HR operations across PAN India, including onboarding, benefits administration, and 100% accurate payroll compliance.
• Operational Efficiency: Skilled in streamlining workflows through close collaboration with Finance, IT, and Audit teams to ensure high organizational productivity.
• Event and Vendor Management: Demonstrated success in coordinating large-scale, nationwide meetings and managing vendor relationships to optimize administrative costs.
• Data Integrity & HRIS: Expert at maintaining high-level confidentiality of employee records while utilizing HRIS systems to improve data accuracy and reporting.
• Process Optimization: Recognized for enhancing the employee onboarding experience, and implementing efficient administrative systems that support executive goals.

• Managed the entire HR and administration, facilities, and event management activities.
• Followed HR policies and strategies while ensuring planning, budgeting compliance, and variance analysis.
• Maintained employees' records, monitored monthly attendance through the software interface, and updated leave records.
• Prepared contracts and agreements related to property, and maintained them on the office server.

• Designed and implemented a company-wide organizational structure, roles, and staffing plans.
• Improved employee satisfaction by introducing a revised benefits plan and managing compensation (PF, medical, and insurance).
• Led onboarding processes with the HR manager, including training materials and documentation.
• Maintained and updated HR records for 250+ employees, ensuring compliance and data integrity.
• Acted as Executive Assistant to the CEO and PA to four Directors, managing calendars, meetings, travel, and national coordination.
• Handled minutes of meetings (MoM), and ensured follow-ups with multiple departments.
• Coordinated nationwide events, office setups, and vendor management. Oversaw admin operations across PAN India, including facilities, vendor payments, and audit support with Finance.

• Managing end-to-end HR processes, office administration, and national-level event coordination. Proficient in handling employee lifecycle management, including onboarding, induction, training, FNF, and leave/payroll updates.
• Adept at maintaining HR databases, tracking monthly attendance via software, and ensuring timely updates of employee records. Successfully managed.
• Facility operations, vendor handling, and coordinated logistics for corporate events and exhibitions. Experienced in supporting C-level executives and directors with calendar, travel, and meeting management. Strong cross-functional collaborator, known for ensuring operational efficiency, and seamless communication across departments.