SONI PAL MADAV
Mulund (East)
Summary
Adept at driving growth, I spearheaded SEO strategies at Ethinos Digital, significantly boosting client traffic and retention. With expertise in SEO campaigns and a knack for leadership, my work has consistently delivered top rankings and tangible results. My approach combines strategic thinking with effective team management, ensuring success in dynamic digital landscapes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Snr. Digital Strategist :: SEO Strategist
Ethinos Digital
03.2023 - Current
- Led the SEO strategy and execution for various clients, ensuring alignment with business goals and objectives
- Won various BFSI clients like Bajaj Finserv Securities, Poonawalla Fincorp, Fi money, Niva Buppa, etc & entertainment clients like Zeezest, Dangal play etc
- Developed and implemented comprehensive SEO campaigns that increased traffic, leads, and sales for a major client like Angel One
- Successfully, migrated the major website from Angel Broking to Angel One and within 15 days we were back to position #1 for most of the demat related keywords.
- Managed a team to deliver projects on time and within budget, increasing client retention rates
- Key player in presales and pitches to acquire new business
- Brands onboarded: Bajaj Finserv Securities - Web, ASO, YT & GMB, Poonawalla Fincorp, ZEE ZEST, Resulticks, Unity Bank , FI Money, Pepper Money, Niva Buppa, Dangal Play - Web, APP & YT & Astrosawal
Snr. Project Manager
Ethinos Digital
07.2021 - Current
- Key player in presales and pitches to acquire new business
- Setting up the process for the team and documenting the recommendations
- Take complete charge of all projects and ensure consultation reports are extremely efficient and all are delivered on time
- Conduct monthly client review meetings & ensuring on-time deliveries throughout all projects
- Perform Content Gap Analysis to identify new opportunities to get more traffic
- Perform Conversion Rate Optimization for optimum goal completions
- Fulfilling Client Expectations by achieving business & revenue goals
- Monitor Performance & provide actionable insights
- Managing day-to-day client queries and educating them about the latest SEO trends
- Training the team & educate them to be abreast with the latest Google Updates
Project Manager
Logic Serve Digital
12.2020 - 05.2021
- Ensure the contract gets renewed for the on-performance merit of the project
- Make sure all deliverables, timelines, and commitments are being met
- Planning, development, and implementation of strategic SEO projects
- Present a project management plan on monthly basis
- Evaluate Google Analytics and Google Webmaster tools and discover actionable insights for achieving the business goals of the clients
- Working closely on all levels of a project to offer productive solutions, thus satisfying the requirements for small and large corporations
- Responsible for understanding client goals and deliverables
Assistant Project Manager
Puretech Digital
10.2018 - 12.2020
- Ensure the monthly deliverables are shared with the client as per contractual obligations
- Present a project management plan on monthly basis
- Evaluate Google Analytics and Google Webmaster tools and discover actionable insights for achieving the business goals of the clients
- Client relationship management for day-to-day actionable on the website
- Develop content strategy for a diverse set of clients across multiple industries
- Intent-oriented keyword targeting & discover new opportunities for business growth
- Ensure the monthly deliverables are shared with the client as per contractual obligations
- Working closely on all levels of a project to offer productive solutions, thus satisfying the requirements for small and large corporations
- Responsible for understanding client goals and deliverables
Organic Search Marketing Specialist
Puretech Digital
11.2016 - 10.2018
- Develop SEO strategies for websites to get the desired results
- Client relationship management for day-to-day actionable on the website
- Evaluate Google Analytics and Google Webmaster tools and discover actionable insights for achieving the business goals of the clients
- Develop content strategy for a diverse set of clients across multiple industries
- Intent-oriented keyword targeting & discover new opportunities for business growth
SEO Analyst
Metier Media
08.2015 - 09.2016
- Majorly worked on off-page link-building activity for various projects
- Handle On-page & off-page SEO activities for multiple clients
- Perform keyword analysis for the site
- Discover link-building strategies for websites
Intern
Midday Newspaper
07.2015 - 08.2015
Customer Service Associate – voice
Serco BPO Pvt. Ltd
01.2015 - 04.2015
Direct Sales
Appco UK
01.2014 - 06.2014
Intern
Parsi Times Newspaper
01.2014 - 02.2014
Intern
DIGIZEN Company
01.2013 - 04.2013
Education
B.M.M - Journalism
Lala Lajpatrai College
MumbaiH.S.C -
Elphinstone Technical Jr. college
S.S.C -
Little Stars English High School
Skills
- SEO Strategy
- SEO Campaigns
- Website Traffic analysis
- Advanced Technical Skills
- Team management
- Project & Product Management
- Strategic Thinking & Problem Solving
- Client Retention
- Leadership & Mentorship
- Communication & Presentation
- Adaptability & Continuous Learning
- Results-Driven Mindset
- Gap analysis
- Campaign optimization
- Lead Generation
- Strategize SEO plans
Projects
Angel One (Broking), Angel One ASO, Smart Money Angel One, Smart Buzz Angel One Angel One YouTube, SonyLiv, Motilal Oswal Securities, Motilal Oswal Mutual Fund, LIC Housing Finance, Durian, Plix Life, Thin Kitchen, James Hardie, My choice, Ahmedabad University, Royal Ambassador - Bahrain Country, NMIMS – Distance & Executive, Canara HSBC Life Insurance OBC, Angel Bee (Mutual Fund), Cox & Kings Dubai (Travel Website), TCS Society, Tea Ruth Sherman (Public Speaking Course), Astrum – (Reputation Management Company), Moghul Catering – (Catering Services), Trip360 (Travel Website), Crompton, WRJ (Worldwide Rail Journeys) – Luxury Train, Cinestaan (Database of film industry), Inspire BKC, The Finapolis (Finance News), Vogue, Avanse etc.
Accomplishments
- Won 2 BFSI Awards for Best Campaign of the year 2022 (Brand x Influencers).
- Reached 1.8M Subscribers and Won Google Golden Award
- Nominated for Great Indian Youtube Awards 2022
Affiliations
- Google Analytics 4
- Google Analytics Beginners
- Advanced Google Analytics certification course
Certification
- B.M.M (Bachelor of Mass Media) specialized in Journalism from Lala Lajpatrai College with 64% (Mumbai University)
- H.S.C from Elphinstone Technical Jr. college with 58% (Maharashtra Board)
- S.S.C from Little Stars English High School with 74.15% (Maharashtra Board)
Timeline
Snr. Digital Strategist :: SEO Strategist
Ethinos Digital
03.2023 - Current
Snr. Project Manager
Ethinos Digital
07.2021 - Current
Project Manager
Logic Serve Digital
12.2020 - 05.2021
Assistant Project Manager
Puretech Digital
10.2018 - 12.2020
Organic Search Marketing Specialist
Puretech Digital
11.2016 - 10.2018
SEO Analyst
Metier Media
08.2015 - 09.2016
Intern
Midday Newspaper
07.2015 - 08.2015
Customer Service Associate – voice
Serco BPO Pvt. Ltd
01.2015 - 04.2015
Direct Sales
Appco UK
01.2014 - 06.2014
Intern
Parsi Times Newspaper
01.2014 - 02.2014
Intern
DIGIZEN Company
01.2013 - 04.2013
B.M.M - Journalism
Lala Lajpatrai College
H.S.C -
Elphinstone Technical Jr. college
S.S.C -
Little Stars English High School
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