SONIA BHATIA

A seasoned growth partner, bringing 10 years of sales and marketing experience with a special emphasis on helping B2B and B2C clientele. Accomplished Senior Business Manager possessing multifaceted experience and success re-energizing and restructuring organizations, developing strategic initiatives and capturing emerging business opportunities in the automobile, and retail sector at the Pan India level. Results-oriented, data-driven decisive leader adept at forging lucrative relationships with large businesses in India, key business partners, vendors and clients. Well-versed in both SaaS and traditional marketing approaches using business intelligence. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Recognized for turning around struggling company operations to achieve sustained growth. A people person known for signature style of leading a project using articulate communication, natural leadership and organized management

• Exceeded revenue target by 113% through collaboration with various Dentsu verticals, cross-selling, and managing international projects while closely working with AVP and VP
• Doubling client penetration within 7 months during the pandemic through effective cross-selling across diverse marketing platforms
• Won India's first e-bike experience store project leading a 6-month campaign to surpass 10 marketing agencies and managing them as well
• Increased 40% in total work volume by proactive monitoring and recommending enhancements to the in-house SAAS tool "CONNECT"
• Onboarded 20 mid-sized and large businesses in Automobile, Retail in India, integrating unique partner solutions
• Supervised diverse teams of 5-50 cross-functional members while collaborating with business heads to produce desired business results
• Promoted within a year to senior roles at Rolling Banners
• Enhanced brand positioning and improved market presence for clients with a revenue of business of 500 Cr in India by business strategy
• Introduced innovative concepts in marketing like Live Cart for FMCG, driver's health check-up and awareness programme in lubricant & automobile sector for enhancing overall customer experience & brand marketing
• Spearheaded projects on a Pan India scale including conceptualization, planning, activation and execution of retail campaigns programs including road shows, retail expansions, exhibitions, and product launches
• Developed a strategy to optimize the business life-cycle to increase profitability with quick proposals, open negotiated terms, and clear contractual agreements
• Improved client retention of contract value of 6 crores and account growth by business strategies to optimize internal and external Business needs with customer relationships
• Improved revenue and successful service delivery to remote locations through repeat contracts, smoother operations, and reduced delays
• Conducted training programs for 5 cross-functional teams for business development and operation teams, enhancing market understanding, product quality, and upskilling them for informed decisions

• Notice Period: 1 Month
• Title: Senior Sales & Marketing Professional I Business Partner