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SONIA BHATIA
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Summary
Sales professional specializing in sales development and CRM management. Achieved 110-120% of sales quotas consistently while enhancing team collaboration and leveraging market research for growth. Recognized for resilience and effective communication, delivering outstanding results in competitive environments.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Account Executive
Exterro
Remote
11.2025 - 07.2026
- End-to-End Sales Execution: Owned the complete sales lifecycle, including territory planning, prospecting, discovery, solution consulting, commercial negotiations, and contract closure.
- Strategic Sales Management: Managed software sales across Eastern Europe, North Asia, and South Asia, driving revenue growth through new customer acquisition, account expansion, and recurring renewals.
- Pipeline Generation & Opportunity Development: Developed and managed sales pipeline through outbound prospecting, inbound leads, marketing campaigns, customer success referrals, strategic partnerships, and reseller networks, resulting in robust opportunity flow.
- Executive Stakeholder Engagement: Developed and maintained relationships with senior stakeholders, positioning software solutions that addressed business challenges and delivered measurable value.
- Cross-Functional Collaboration: Collaborated with marketing, customer success, product, and solutions engineering teams to enhance sales effectiveness, boost win rates, and elevate customer experience.
- Revenue & Deal Management: Managed software opportunities valued at USD $5K–$60K, employing consultative selling approaches to ensure successful deal closures.
- Key accomplishments: Achieved 110-120% of quarterly and annual sales quota, consistently delivering revenue targets across international territories. Maintained a 4–5× pipeline coverage through outbound prospecting, partner-generated opportunities, upsell/ cross-sell opportunities. Delivered 80% renewal rates while driving upsell and cross-sell opportunities to grow recurring revenue.
Business Development Specialist
Cloudaeon
Hybrid
10.2024 - 10.2025
- Developed and maintained a strong pipeline of potential clients through proactive outreach, networking, and relationship-building while nurturing prospects throughout the sales cycle.
- Key accomplishments: Increased qualified lead generation by 40% over a 6-month period through focused market research, strategic outreach, and improved prospect engagement practices.
- Conducted market research to identify new market opportunities and emerging technology trends by staying updated on industry changes, customer demands, and regulatory updates.
Sales Development Representative
Leena AI
Remote
08.2021 - 09.2024
- Earned recognition as the top performer for exceeding monthly lead generation quotas.
- Lead qualification: Assessing leads and qualifying them in line with the ICP criteria to ensure SQL effectiveness.
- Unified sales approach: Collaborated with account executives to transition sales qualified leads into sales accepted opportunities.
- Elevating engagement: Coordinated with account executives post-discovery calls to clarify next steps and generate interest for subsequent meetings.
- Diversified lead generation: Managing leads through multiple lead sources including inbounds, outbound leads, leads via LinkedIn ads, website inbounds, references and direct traffic.
- CRM optimization: Leverage HubSpot to monitor lead generation activities, in addition to keeping discovery call date status updated, managing company associations along with performing other CRM maintenance tasks.
- Strategic audience mapping: Mapped ideal customer profiles of HR and IT stakeholders (CXOs, VPs, Directors/Heads) to introduce product offerings and effectively communicate value proposition.
Senior Business Development Executive
Gravitas AI
Remote
07.2020 - 08.2021
- Collaborated with CEO to design and implement sales process, generating comprehensive sales playbook.
- Outbound prospecting: Uncovering and qualifying leads and converting them into new business opportunities via outbound outreach.
- Lead conversion optimization: Leveraging email communication, LinkedIn networking and ensuring prompt follow-ups to maximize lead conversions.
- Scheduling meetings: Setting up meetings to facilitate conversations with influential stakeholders to identify challenges and discuss potential opportunities.
- Proactive research: Executing comprehensive research on organizations and key decision makers including CXOs, VPs and technology leaders.
- In-depth analysis: Crafting and compiling research documents to formulate an impactful product roadmap for potential clients.
- Building a reference hub: Curate email templates and demo presentation scripts to form a standardized team reference document.
- Engaged co-founders and partners to secure successful deal closures.: Engaging in close collaboration with other co-founders and partners to secure successful deal closures.
- Key accomplishments: Key contributor in generating and qualifying leads, resulting in achieving a sales pipeline of 25K USD within a month.
Business Development Executive
Cybage Software
Pune
01.2019 - 06.2020
- Executed multi-channel outreach strategy, leveraging cold calling, emailing, and LinkedIn to engage high-level decision makers such as CIOs, CDOs, and CMOs in E-commerce initiatives.
- Nurtured connections with Ideal Customer Profiles (ICP) through strategic planning and adaptive sales pitches, collaborating with online reputation managers to gain visibility on sales qualified opportunities.
- Prospecting activities: Executing prospecting strategies within the retail sector across regions including Europe, UK, Middle East and Australia.
- Personalized email messaging and templates tailored to regional preferences, enhancing engagement with targeted audiences.
- Cross-functional team collaboration: Partnering with online reputation managers to be all caught up with updates on the SQOs and ensuring timely tracking for the ongoing success of SQOs.
- Team coaching and support: Proactively providing guidance and support to new team members to enhance collaboration by focusing on effective communication and coordination.
Business Development Representative
Sapience Analytics
Pune
02.2016 - 01.2019
- Highlighted significant achievements in sales and lead generation: Generated over 100% of lead target within first year, contributing to 20% year-over-year territory sales growth for senior sales team.
- Strategic Account Identification: Identified and prioritized Tier 1 (P1) target accounts based on revenue potential, organizational size, industry relevance, and strategic fit across APAC, India, MEA, Europe, the UK, and North America.
- Executive Stakeholder Engagement: Engaged senior business and technology stakeholders (C-suite leaders, VPs and Directors) through multi-channel outreach, including email campaigns, cold calling, LinkedIn networking, and Sales Navigator, to understand business challenges and position relevant software solutions.
- Sales team collaboration: Collaborated with account executives and sales teams to align strategies, share prospect insights, and support successful deal closures.
- Discovery & demo coordination: Conducted prospect research to understand customer requirements, delivering customized product demonstrations aligned with business objectives and pain points.
- Solution Demonstration & Value Positioning: Delivered engaging product demonstrations showcasing key features, functionalities, and business benefits while highlighting how solutions addressed customer challenges.
- Prospect Engagement & Follow-Up: Maintained ongoing engagement with prospects through timely follow-ups, addressing queries, providing additional information, and nurturing relationships to support successful conversion throughout the sales cycle.
Fashion Consultant
Steve Madden (Reliance Brands Limited)
Pune
01.2014 - 01.2016
- Engaged customers to understand needs and preferences, recommending tailored products and accessories based on style and occasion to create personalized buying experiences.
- Recommended additional products to complement initial purchases, enhancing customer satisfaction and increasing overall sales.
- Premium product persuasion: Encouraging upselling of premium products and accessories to maximize revenue generation.
- Gathered customer feedback on shopping experiences, expressed gratitude for visits, ensured smooth checkout processes, and maintained connections by sharing upcoming offers and promotions.
- Achieved recognition as a top performer in sales across all Steve Madden PAN India stores.: Top performer across all Steve Madden PAN India stores with the record of the highest sale achieved in a month and overachieving target by more than 20%
Education
Fashion Styling -
FAD International
Pune, India01-2013
Bachelor of Commerce - Business Administration
Symbiosis College of Arts and Commerce
Pune, India01-2012
Skills
- Sales Development
- Sales Strategy
- CRM Management
- Market Research
- Deal Negotiation
- Customer Engagement
- Sales Coaching
- Team collaboration
- Communication
Tools
- Hubspot
- Gemini
- Gong
- Claude AI
- ChatGPT
- Lusha
- Mr.E
- Apollo.io
- Cognism
- Zoominfo
- Clearbit
- Hunter
- Salesforce
- LeadSquared
Certification
- Introduction to AI, 08/01/25
- Maximize Productivity with AI Tools, 08/01/25
- Discover the Art of AI Prompting, 08/01/25
- Use AI Responsibly, 09/01/25
- GenAI & LLM on Databricks, 08/01/25
Languages
- English
- Hindi
- Arabic (Elementary)
- Sindhi
Timeline
Account Executive
Exterro
11.2025 - 07.2026
Business Development Specialist
Cloudaeon
10.2024 - 10.2025
Sales Development Representative
Leena AI
08.2021 - 09.2024
Senior Business Development Executive
Gravitas AI
07.2020 - 08.2021
Business Development Executive
Cybage Software
01.2019 - 06.2020
Business Development Representative
Sapience Analytics
02.2016 - 01.2019
Fashion Consultant
Steve Madden (Reliance Brands Limited)
01.2014 - 01.2016
Fashion Styling -
FAD International
Bachelor of Commerce - Business Administration
Symbiosis College of Arts and Commerce