Sonia Dong
San Francisco
Summary
Focused, dedicated and highly motivated professional offering a blended background in product management, agile development, market research and marketing strategy. Excellent ability to deliver measurable results in a timely manner. Possess strong interpersonal communication skills and ability to work and liaise effectively in a diverse team environment.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Director of Product Management
SchoolMessenger
07.2012 - Current
- Responsible for portfolio management, product design and development for all of the mobile and web products at SchoolMessenger
- Present portfolio strategy, product roadmap and business opportunities to the executive team to acquire stakeholder buy in
- Lead the conception and implementation of the mobile platform, which contributes to 20% of the company's revenue
- Champion of infrastructure improvement initiatives, which increases the company's messaging capacity by approximately 30%. SchoolMessenger has successfully delivered 22+ million messages in January of 2014 without downtime
- Lead the design and implementation of the a message redelivery feature that generates $500K/year in cost saving
- Manage all aspects of new product development and existing product enhancements (strategy/vision, requirements gathering, use case writing, roadmaps, analytics, prioritization, resource allocation, agile development, app store releases, customer research studies, marketing plans, localization coordination, etc.)
- Liaise with different groups within the organization including marketing, legal and client support to ensure successful launches
Senior Product Manager
Blackboard Inc
07.2010 - 07.2012
- Defined, developed and managed all aspects of product strategies and roadmaps for three main Blackboard Connect products; Connect for mobile, Connect Portal and Blackboard Connect 5.0.
- Managed the creation of user scenarios, market requirements document (MRD) and product requirements document (PRD), and prioritize product backlog items throughout product lifecycles.
- Developed and managed all aspects of market research for Connect including two notable research programs, Partners in Development and Usability Studies.
- Delivered product definitions to translate and balance business needs, customer needs, and technological capabilities into site features and enhancements.
Product Manager
Webjuice
06.2009 - 07.2010
- Reported to CTO, responsible for developing product strategy, roadmap and go-to-market plans for multiple product lines.
- Managed a cross functional team that's responsible for optimizing existing platforms and productizing blue-sky ideas.
- Successfully designed and launched two platforms. The first one is a self-serving social ad platform that services advertisers and publishers; The second one enables business users to create and productionalize internet marketing portals without involving engineering.
- Spearheaded the effort of re-architecting the existing platforms by implementing APIs.
Platform Product Manager
Mobile Content Network Inc
03.2008 - 04.2009
- Successfully developed and managed all aspects of SEO projects including kickoff, requirements analysis, development, testing and launch.
- Responsible for all product marketing initiatives in new product development, from market sizing/evaluation to development of product strategy/positioning to implementation of go-to-market plans.
- Managed a cross-functional team that implemented the MCN relevancy engine by reengineering the content channel architecture and reference taxonomy.
- Championed all analytics projects from designing reporting structure to building back-end databases and setting up front-end custom reporting.
- Defined success metrics for mobile search efficiency as well as built infrastructure for analyzing site traffic and user segmentation.
- Spearheaded the effort to capture the competitive landscape of the mobile search world.
- Provided oversight on product status, key issues and launch plans to key constituents across the organization.
Finding Optimization Product Manager
eBay Inc
09.2006 - 03.2008
- Successfully designed and implemented a proficient process to prioritize and rollout product changes to the US and international sites on a bi-monthly basis.
- Lead the enhancement project track which continually delivered incremental GMB, increased inventory abundance, and expanded relevancy of Search and Browse Result Set for all sites.
- Managed the multi-million dollar global Cross Border Trading project from conception through testing and on to product implementation and performance tracking.
- Developed and implemented go-to-market plans and product positioning strategies for new features on the site.
- Redesigned the Dynamic Landing Page surfacing tool from UI to functionality; significantly increasing user productivity and user experience by automating 90% of the processes.
- Designed tracking and success metrics for search and navigation products.
- Implemented tests to measure performances of new and enhanced product features.
- Worked with analytics to understand and synthesize findings to present at senior management reviews.
Marketing Strategy Analyst
Sony Electronics
05.2004 - 09.2006
- Increased Sony's market share within Hispanic communities in CA and FL by influencing senior management to make changes based on strategic and tactical insights derived from quantitative and qualitative analysis.
- Implemented existing consumer segmentations for marketing and branding purposes which helped to deliver multiple successful advertisement and TV campaigns.
- Managed segmentation, Marketing RIO data collection, channel analysis, customer loyalty/satisfaction and industry/competitive analysis projects from design through analysis and recommendation. Established and maintained good working relationships and nurtured excellent partnerships with vendors throughout the process.
- Managed relationships and contract negotiations between 40 syndicated research vendors for all of SEL's product divisions which reduced the annual research budget by 25%.
Data Analyst/SalesLogix Administrator
Websense Inc
12.2002 - 05.2004
- Led data integrity project from concept through launch, including developing systems specifications, overseeing vendor and contractor activities and validating processes before implementing them on the production system.
- Functioned as SalesLogix Administrator; provided superior technology support to sales, marketing and the development team.
- Expanded scope of the department reports by mining important information from various databases. Analyzed and manipulated data to support the management team.
- Increased client productivity and satisfaction by identifying sources of compromised data and implemented methodologies for maintaining data integrity.
Education
University of California at San Diego - Mathematics - Computer Science
University of California at San Diego
09.1998 - 06.2002
University of California at San Diego Extension - Continuing Career education in data mining and database management
University of California at San Diego Extension
01.2003 - 05.2004
Skills
Product team leadership
Timeline
Director of Product Management
SchoolMessenger
07.2012 - Current
Senior Product Manager
Blackboard Inc
07.2010 - 07.2012
Product Manager
Webjuice
06.2009 - 07.2010
Platform Product Manager
Mobile Content Network Inc
03.2008 - 04.2009
Finding Optimization Product Manager
eBay Inc
09.2006 - 03.2008
Marketing Strategy Analyst
Sony Electronics
05.2004 - 09.2006
University of California at San Diego Extension - Continuing Career education in data mining and database management
University of California at San Diego Extension
01.2003 - 05.2004
Data Analyst/SalesLogix Administrator
Websense Inc
12.2002 - 05.2004
University of California at San Diego - Mathematics - Computer Science
University of California at San Diego
09.1998 - 06.2002
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