Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Websites
Timeline
Generic

SONIA GROVER

Mumbai

Summary

A results-oriented Digital Marketing Professional with 9+ years of expertise in Digital Marketing and Event Management. Proven track record in driving growth and engagement across SaaS, publishing/media, and financial services sectors. Skilled in leveraging data to optimize online channels and enhance overall marketing strategies.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing Manager

NAV Fund administration (NAV Consulting)
01.2021 - Current
  • Markets/Geos target: USA, South East Asia (Singapore/Malaysia), Middle-East (Dubai)
  • SEM/Paid & SEO/Organic Campaign management/Strategy: Responsible for driving digital marketing campaigns via all channels - website, email marketing, SEO, Awards, Salesforce marketing leads management, SEM/PPC and display advertising campaigns
  • Data-driven digital campaigns: Improve campaigns using data and feedback from existing and previous projects
  • Increased leads by over 20% MOM/YOY
  • Focus on improving leads and retain existing leads
  • Using PowerBI, Advanced excel
  • Google/Web Analytics: Evaluate important metrics that affect website traffic, campaigns, and target audience
  • Streamline data sources/processes as needed
  • Prepare consolidated reports to find possible areas of improvement and plan the next steps
  • Spearheading GA4 (Google Analytics) Implementation
  • Execute, monitor, and measure marketing campaigns and their success, and also maintain regular measurement of the ROI of the campaigns with A/B testing/experiments
  • Jurisdictions/Compliance: Ensure campaigns are launched adhering to country-specific laws/compliance & regulations
  • Event Marketing/Management: Take care of digital needs for events, as needed
  • Create new processes to streamline India-based projects with USA-based teams & projects
  • Optimize Landing pages/campaigns towards meeting revenue and profitability goals (lowering CAC, Churn, and increasing LTV)
  • Reporting: Managing the campaign platform and its effectiveness along with knowledge of analytics and integrations
  • Email Marketing/Automation: Manage end-to-end setup of drip/email campaigns for the season/upcoming events
  • SMM: Oversee social media platforms for organic posts/advertising campaigns
  • PR agency/Awards management: Maintain partnerships with media agencies and vendors, and fill out the targeted awards forms
  • Tools used: Constant Contacts, Ahrefs, Data Studio for reporting, MS Projects, Salesforce
  • Team handling - Have direct reportees.

Unit Lead- Marketing

Crimson Interactive (Enago- Japan)
04.2019 - 12.2020
  • Markets/Geos targeted: Japan, China, Taiwan, Korea, USA
  • Successfully launched a loyalty campaign targeting multiple geographies including Japan, Korea, China & Taiwan, and the USA
  • Strategically positioned the campaign by understanding the target group and offering loyal clients 'redemption points' for continuous business
  • Planned and executed acquisition and retention campaigns through various channels such as Push, In-App, Email, and SMS using Web Engage, resulting in increased customer engagement and retention
  • Led the launch of marketing automation campaigns including Upsell service automation, cart abandonment, and drip campaigns
  • These initiatives significantly contributed to revenue growth while maintaining operational efficiency
  • Launched upsell/cross-sell automation processes via emails for existing clients, driving additional revenue streams and enhancing customer lifetime value
  • Managed the JP website and leveraged analytics to formulate effective strategies
  • Conducted A/B testing on the website and utilized data insights to plan targeted marketing activities
  • Conducted in-depth data analysis to analyse user behaviour and track website metrics using Lucky Orange, Web Engage, and Google Analytics tools
  • These insights guided decision-making and optimization efforts
  • Developed and executed user retention marketing strategies, including Web Push notifications, surveys, and feedback collection using third-party tools
  • These initiatives aimed to enhance customer satisfaction and encourage repeat business
  • Successfully set up and launched Chatbots across all regions, streamlining customer interactions and improving overall user experience.

Marketing Associate

LogiNext Solutions Pvt. Ltd.
03.2017 - 12.2018
  • Markets/Geos targeted: USA, Middle-East & Southeast Asia (Singapore/Malaysia)
  • Drive SEM (Google AdWords & Other PPC platforms) (Solely responsible for the returns vs spend) for USA, India, SEA, and Middle-East markets
  • Manage & optimize audiences, creatives, and landing pages for better conversions & low customer acquisition costs
  • Actively manage re-targeting & re-marketing (display) campaigns with a budget of up to 36 Lacs/year with a conversion rate of overall 10% due to less competition on AdWords in the respective industry
  • Event Management: Planned, executed & budgeted the events in the USA, Middle-East, and SEA (Highest budget handled of 30 Lakhs INR/event)
  • Corporate video: Worked actively on creating product-focused video and company-wide corporate videos with the help of an agency
  • Manage relationships with media personnel for organic events, such as Magazine shoots/Coverage/speaking opportunities
  • On-Page SEO: Keyword analysis, URL cleansing & structuring, indexing pages, alt tags, metas, title tags, robot.txt & sitemap (.xml file)
  • Hands-on experience with WebMaster tools
  • Off-Page SEO: Link Building, social bookmarking, classifieds, guest blogging, blog commenting, roundups, and other activities contributing to search engine optimization
  • Marketing Automation (CRM): Plan closely with the sales team to ensure smooth processes to reduce the sales cycle, and increase lead qualification
  • ASO (App Store Optimization): Content optimization and running campaigns to increase the downloads
  • Set up the work-flow to nurture the leads & automate emails as per the funnel stages using the HubSpot Marketing automation tool
  • Plan and set up a Chatbot process to acquire new leads
  • SMM: Maintain social media presence with daily posts, monitor & track the metrics weekly
  • E-Mail Marketing: Create e-mails, lists, and segments of the database for targeted e-mail campaigns using Mail Chimp
  • Keep track of marketing budgets every quarter & timely planning of the right mix of channels for maintaining the brand health
  • Plan and execute the NPS (Net Promoter Score) project.

Account Manager

Next Gen Publishing Pvt. Ltd, Shapoorji Pallonji Group
07.2016 - 01.2017
  • Responsible for Business in North & East India
  • Handle big existing accounts like Kent and other big market incumbents
  • Work closely with the editorial team to come out with Ideas & plan shoots to help the business
  • Identify new co-branding opportunities & relevant partnerships to help the business.

Marketing & Communications Partner

Digilize (Digital Marketing Agency)
07.2015 - 04.2016
  • Prepare a plan for the client's Brand Communication & Marketing Mix
  • Manage the end-to-end execution of the client's digital media strategy
  • Meet clients to explain the digital strategy and showcase the results
  • Initiated and completed corporate videos for clients
  • Responsible for Content, Budgets & Brand/Marketing Strategy for clients.

Education

PCP (eMDP) - Advanced Marketing Analytics

IIM Kozhikode
09.2022

MBA - Marketing/Digital Media

Universal Business School (AICTE)

B.Tech. - Computer Science

Rajasthan Technical University

Skills

  • Performance Marketing/SEM
  • Data manipulation/Data Analysis- Power BI/SQL/ Excel Advanced
  • SEO Strategies (Ahrefs)
  • CRM (Marketing Automation)
  • Technical skills - Github/Jira
  • Qualitative/Quantitative data analysis
  • Descriptive data analysis
  • Predictive data analysis
  • Marketing Automation- HubSpot/Web Engage
  • Campaign management
  • Website Management
  • Retention Marketing/NPS launch
  • Content Marketing
  • Google Analytics
  • Email Marketing
  • Vendor Management
  • PR/Corporate videos
  • Social Media Marketing
  • Offline Marketing: Event Management
  • Market Positioning
  • Budgeting

Certification

  • Advanced Google Analytics GA4, 2023-24
  • HubSpot- Inbound Marketing Certified, 10/16, 12/17
  • Google AdWords, 2016-17
  • Python for Data Analysis

Accomplishments

- Boosted leads and traffic by over 50% for multiple companies.
- Conducted predictive analytics on business data to develop solutions for business challenges as part of the eMDP program at IIMK.
- Presented a thesis on job satisfaction in the Indian defense at the Military Testing Association in Germany, engaging with military leaders from various countries.
- Developed macros to automate marketing processes, significantly improving lead quality and quantity.

Timeline

Senior Digital Marketing Manager

NAV Fund administration (NAV Consulting)
01.2021 - Current

Unit Lead- Marketing

Crimson Interactive (Enago- Japan)
04.2019 - 12.2020

Marketing Associate

LogiNext Solutions Pvt. Ltd.
03.2017 - 12.2018

Account Manager

Next Gen Publishing Pvt. Ltd, Shapoorji Pallonji Group
07.2016 - 01.2017

Marketing & Communications Partner

Digilize (Digital Marketing Agency)
07.2015 - 04.2016

PCP (eMDP) - Advanced Marketing Analytics

IIM Kozhikode

MBA - Marketing/Digital Media

Universal Business School (AICTE)

B.Tech. - Computer Science

Rajasthan Technical University

Similar Profiles

CREATE PROFILE
SONIA GROVER