SONIA PANCHAL
Ecommerce Manager- Marketplace
Gurugram
Summary
Merchandising and Key accounts Manager with 10 Years of experience in Category management and Sales & Marketing. Currently working as Ecommerce Manager for Marketplace business vertical at BIBA India. Handling Biba online business on channels like Myntra, Amazon, Flipkart, Ajio Tatacliq etc. grossing INR Xxx Cr. of the annual business. Managed Brand accelerator & Spotlight Brands at Blinkit (formerly Grofers). Managed and owned Baby Care & Pet care category business nationally for 2 years. Seeking an opportunity to leverage proven leadership and strategy skills to grow revenue of the company through a more comprehensive approach.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Manager Key Accounts – Marketplace
BIBA India
06.2022 - Current
- Key Account Manager for Marketplace business vertical at Biba. Handling Myntra, Amazon, Flipkart, Ajio, Tatacliq & Firstcry grossing INR Xxx cr. of annual business.
- Own and drive the top line online sales number & P&L.
- Working closely with the Category teams of respective Channel partners to grow overall brand business and meeting internal primary as well secondary sales targets for the Brand.
- Responsible for AOP alignments & commercial planning for both Biba and Rangriti brands with the respective portals.
- Business Development: Driving MoM revenue growth, market share & portfolio optimization for the Brand with channel partners. Identifying new E-commerce ventures for potential opportunities.
- Digital/Online Marketing: Oversee marketing campaigns from conception to execution, strategizing on target audiences, messaging and channels to maximize reach and engagement. This involves coordinating with various teams, analysing data for optimization and ensuring campaigns align with overall business objectives.
- Outright sales management: Achieving Gross Secondary Sales targets by proactively closing Annual Buying plan with Channel partners and approaching them to buy stocks.
- Coordination with merchandising teams for understanding of new trends and do the analysis via marketing campaigns.
- Analyse raw data for sales, customer behaviour and market trends to generate forecasts and find business opportunities.
Deputy Manager – Category Management
Blinkit (formerly Grofers)
01.2021 - 06.2022
- Key Account Manager for Brand Accelerator and Spotlight program.
- Focusing on growth and evaluation of all start-ups/brands offering unique products and an interest to be a part of Spotlight program at Blinkit.
- Responsible for putting innovative products and home-grown brands into the spotlight, supporting them with value added services.
- Providing on-boarding support focussed on facilitating a seamless listing process with the necessary support to maximise their chances of winning.
- Providing the best Marketing benefits on the platform to create the best possible experience for the brand.
- Key contributor to forecasting the Annual Operating Plan for various companies including sales, trade, and profitability targets. Presented growth strategies to Upper Management.
Assistant Manager – Category Management
Grofers India Pvt Ltd
10.2017 - 01.2021
- Managed Baby care and Pet care portfolio for Grofers, grossing INR Xxx Cr of annual business.
- P&L Management - handled top & bottom line metrics to drive sustainable growth.
- Key Account Management – Drove MoM revenue growth, market share & Portfolio optimization for key manufacturers.
- Category Marketing Management – Drove user acquisition, brand visibility elements, offline and other online communications. Responsible for Brand Marketing Activations & promotions.
- Category Strategy – Designed long term initiatives to gain market share vs. more focussed and community driven platforms.
- Brand Development – Optimised 4P metrics to launch private label brands in category, expanding net margins, category size and acquiring new to category users.
- Achieved Baby Care portfolio expansion within the retail channel by developing and executing strategic business plans.
- Key contributor to forecasting the AOP for various brands including sales, trade, and profitability targets & presented growth strategies to Upper Management.
- Researched, analysed, and monitored the competitive landscape for potential opportunities. Created product positioning and messaging to ensure product success on the platform/application.
- Managed category merchandising, product management, and supplier/vendor relationship.
- Business planning with focus on customer value propositions and financial acumen.
- Tracking payments and accounts of on-boarded Companies/Brands.
- Serving as a key marketing coordinator for weekly and monthly promos.
- Managing all MIS Data/reports like Sales Data, Stock on hand, Fill rates, Open POs etc. for various Brands and companies.
- Preparing Daily, weekly and monthly reports to measure the performance of the category nationally.
Market Place Sr. Executive
Grofers India Pvt Ltd
08.2016 - 10.2017
- Key Account Executive for Company's Market place Model-Self-delivery Merchants (SDM).
- On-boarding new merchants/tie-ups.
- Responsible for Merchant On-boarding, Sales and Account handling.
- Managing & Resolving Merchant queries and escalations.
- Bridge the gap between Customer and Merchant.
- Optimum handling of incoming leads.
- Prepared weekly and monthly reports in both process terms and team performance and regulating it to the upper management to get clarity on the ongoing actions.
- Preparing Day End Report of Executives and Complaints Data Report of the vendors.
Customer Relationship Management Executive
Grofers India Pvt Ltd
07.2015 - 08.2016
- Central SPOC for Order processing.
- Responsible for handling/resolving customer queries.
- Quality assurance and timely submission of all projects.
- Participating in team building activities.
- Analysis and Delivery of Rescheduled Order Tracking Report on Daily basis.
- Bridge the gap between operation and Customers.
- Awarded as Top Performer of the Department.
Education
MBA - Post-Graduation Diploma - Marketing/ Marketing Management
Symbiosis Centre for Distance Learning
01.2017 - 1 2019
Bachelor of Technology and Management - Electronics and Communication Engineering
Gurgaon Institute of Technology and Management
01.2011 - 1 2015
Senior Secondary Education - undefined
Delhi Public School
01.2010 - 1 2011
Secondary Education - undefined
Delhi Public School
01.2008 - 1 2009
Skills
- Market analysis expertise
- PnL Management
- Strategic Planning
- E-commerce & Quick Commerce
- Sales
- Marketing
- FMCG
- Fashion
- Category Management
- Performance Marketing
- Account Handling
- Data Handling
- Account Management
- Business development
Personal Information
- Date of Birth: 05/07/93
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Disclaimer
I hereby declare that the above information is correct to the best of my knowledge.
Timeline
Manager Key Accounts – Marketplace
BIBA India
06.2022 - Current
Deputy Manager – Category Management
Blinkit (formerly Grofers)
01.2021 - 06.2022
Assistant Manager – Category Management
Grofers India Pvt Ltd
10.2017 - 01.2021
MBA - Post-Graduation Diploma - Marketing/ Marketing Management
Symbiosis Centre for Distance Learning
01.2017 - 1 2019
Market Place Sr. Executive
Grofers India Pvt Ltd
08.2016 - 10.2017
Customer Relationship Management Executive
Grofers India Pvt Ltd
07.2015 - 08.2016
Bachelor of Technology and Management - Electronics and Communication Engineering
Gurgaon Institute of Technology and Management
01.2011 - 1 2015
Senior Secondary Education - undefined
Delhi Public School
01.2010 - 1 2011
Secondary Education - undefined
Delhi Public School
01.2008 - 1 2009
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