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Highly motivated and results-driven leader with a proven track record in business ownership, military service, and education. With over 20 years of experience in business management, team leadership, and customer service, consistently driving operational excellence and achieving strategic objectives. Currently seeking a challenging role where diverse skillset can be utilized to contribute to organizational growth and success.

As a Product and Marketing Manager, I established the suspension division (coil spring) for the automotive industry, introducing 900 SKUs within 6 months for both aftermarket (AM) and OEM clients. I excel at building strong, long-term business relationships, with a focus on expanding Kayatel’s global presence in the aftermarket for suspension-related components. To drive our brand forward, I actively participate in major automotive exhibitions, showcasing our products to key industry players. Additionally, I maintain close collaboration with Far East manufacturers to ensure product quality and competitive sourcing.
In my role as Procurement Manager, I lead a team responsible for procuring direct materials, packaging, and powder coating components across the EMEA region. Our primary objective is to support Kayatel’s operations with data-driven, cost-effective purchasing and operational efficiency, managing an annual budget of €8M. I work closely with both internal and global suppliers and regularly attend steel industry conferences to stay updated on market trends. In line with our manufacturing goals, I oversee capital investments in machinery from the Far East, with an annual budget of $1M.

Knowledgeable Sales and Marketing with solid history of managing teams and driving operational success. Skilled in implementing strategic initiatives that enhance productivity and efficiency. Demonstrated ability in problem-solving and decision-making.

SONIA RANI

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Product Development, Sales, and Marketing Manager

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Product Development, Sales, and Marketing Manager

IELTS Trainer

Assistant Teacher

Bachelor of Science -

High School Diploma -

SENIOR SECONDARY

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