Hi, I’m
Sonia Shukla
Creative Director
Karnal
Summary
Innovative Creative Director with a passion for developing creative concepts and executing projects from concept to completion. Skilled at building relationships with clients, stakeholders, and team members. Experience in leading projects that align with brand vision & market research contributed to a substantial increment in customer engagement & client approval rates. Adept at fostering a collaborative environment & developing data-driven campaigns to boost brand visibility.
Overview
12
years of professional experience
5
years of post-secondary education
Work History
Porkish Delight
Creatrive Director
6 2018 - Current
Job overview
- Developed innovative strategies to advance the brand and expand the reach of the organization
- Collaborated with marketing, sales, and other teams to ensure cohesive alignment of products and services
- Spearheaded the development of digital platforms and campaigns to ensure maximum market penetration
- Established relationships with vendors and external partners to bring the most innovative solutions to projects
- Oversees all creative output, ensuring precision & quality in every detail, contributing to a 98% client approval rate
- Analyze market trends and demands for the meat sector to develop data and formulate products, resulting in an 80% boost in product visibility and revenue generation
- Great understanding of the B2B & D2C market to build ground level work for market strategies related to modern and general trade
- Building efficient interlinks between teams and the demands of the customers.
First Edit
Co-Founder & Creative Director
08.2012 - 03.2018
Job overview
- Led creative direction at First Edit driving a 40% increase in brand engagement through innovative design & strategic planning of collection
- Owned & operated First Edit, managing end-to-end operations & boosting revenue through effective leadership & market analysis
- Passionately led First Edit ensuring timely project completion & cultivating a culture of creativity & consistency in standards
- Expertise of silhouttes and embroideries according to the market trends
- Review
Education
Punjab university
Bachelors from English honors and Psychology
04.2006 - 05.2009
Pearl Academy of Fashion
Masters from Fashion Designing
04.2009 - 05.2011
Skills
Leadership
Visual Design
Brand Strategy
Communication
Team Management
Problem Solving
Attention to detail
Strategic communications
Creative team leadership
Vendor negotiation
Concept Development
Storyboard creation
Nationality
Indian
Street
134, Sector-6, Urban Estate
Personal Information
- Date of Birth: 12/25/87
- Nationality: India
Timeline
Co-Founder & Creative Director
First Edit
08.2012 - 03.2018
Pearl Academy of Fashion
Masters from Fashion Designing
04.2009 - 05.2011
Punjab university
Bachelors from English honors and Psychology
04.2006 - 05.2009
Creatrive Director
Porkish Delight
6 2018 - Current