SONIKA LADHI

• Represent and showcase the university at education fairs, exhibitions, and relevant seminars to attract students from the region.
• Conduct presentations and workshops at various schools and colleges, offering personalized counseling sessions to students and their key influencers.
• Establish and nurture relationships with key personnel from various schools, colleges, and universities.
• Ensure a seamless and exceptional experience for every student throughout their application journey.
• Conduct regular follow-ups with prospective students to address questions and provide necessary support.
• Organize events for students at different stages of the application process to increase conversions, such as offer-holder events and Pre-Departure briefings.
• Coordinate and facilitate necessary visits for the international office team and academic staff.
• Work closely with agents and consultants to ensure the submission of high-quality applications.
• Build and maintain a professional working relationship with agents and consultants, providing regular updates, feedback, and information.
• Conduct regular in-person training sessions for partner agents and consultants across India.

● Higher Education recruitment experience with overseas students

● Well-established agent network both in West and East India

● In line with business development responsibilities, developed and educated potential agents gathered via fairs, business trips, inquiries, referrals, and general searches

● Capable of generating new business from current accounts and streams

● Identifying and assisting in the development of potential business partners, as well as the expansion of existing client network

● Performing possible client and region research, including engagement with key industry players

● Ensuring that all relevant product developments and important updates from the UK are communicated externally

● Maintaining recording of all business and enrollment data to plan and execute strategies for upcoming intakes

● Assist the Global Marketing Manager in implementing and monitoring digital marketing strategies and campaigns ● Review CRM system – ensure identifiers and leads are captured and followed up

● Working with the wider team to generate high-quality content such as newsletters, blogs, student testimonials, videos for social media platforms and the Intake Education website

● Providing strategic advice on the Marketing activities tailor-made for the Mumbai region

● Liaising with the recruitment partners for student recruitment.

● Working with the Company’s Admission Team to ensure smooth flow of applications

● Exploring partnerships with schools and colleges and vendor management

● Develop marketing collaterals for promotional activities for both online and offline

● Creating strategies in lead-generating activities

● Providing guidance and advice on academic matters and entry requirements

● Regular contact with applicants and prospective students

● Producing a consistent brand message across all the social media channels. Social media channels: Facebook, Twitter, Instagram

● Contribution to setting up the Canadian Immigration process for clients

● Regularly monitor the competitor's social media sites and create analysis reports.

● Connecting with University representatives for tie-ups

● Developed and published content for social media channels and testimonials (Video and Image)

● Monitoring lead generation and management by using the CRM tool (ZOHO)

● Regularly monitor the competitor's social media sites and create analysis reports.

● Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services ● Regular interacts with center heads to promote internal and external events

● Producing a consistent brand message across all the social media channels. Social media channels: Facebook, Twitter, Instagram

● To train employees and oversee their participation in the company to promote Azent Overseas Education by conducting Instagram Live sessions and generating YouTube content

● Ensured successful execution of deliverables within the given deadlines

● Supervising the digital mandate operations of social media management, online reputation management, and content in own / earned spaces for clients

● Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

● Ascertaining and coordinating with potential business leads through networking at events, media scanning and by monitoring industry trends

● Creating and promoting company blogs every week.

● Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.

● Administrate the creation and publishing of relevant, original, high-quality content (for Facebook, Twitter and LinkedIn) ● Create a regular publishing schedule and promote content through social advertising

● Create innovative content viable across mediums based on the interpretation of client data and research on the ecosystem

● Coordinate with the clients and develop relevant and consumer-centric content for social media

● Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage

with the social media users

● Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data.

●Instigated and maintained remarkable media relationships with national/international media in print, digital, and electronic spectrums

● Developed and published content on various platforms of website, social media, forums, blogs, online portals

● Adopted various media monitoring tools such as Hootsuite, Tweetdeck, Sprinklr, Tweetreach, Tweet Counter, and Twitonomy and analyzed the impact of campaigns

● Organized material for speeches, press releases, articles, activity reports, project reviews, and client presentations