Sonika Singh
Digital Ad Sales
Mumbai
Summary
Experienced digital advertising professional driving revenue growth and client success across CTV, OTT, and premium digital platforms. Skilled in branding, performance campaigns, team leadership, and data-driven media strategies, with a strong record in executing impactful content-driven integrations. Proven ability to exceed sales targets and build lasting partnerships in innovative environments.
Overview
19
19
years of professional experience
2
2
Certifications
Work History
Sr.Digital Ad Sales Manager
CereOne Media Pvt. Ltd.
05.2025 - Current
- Managed Connected TV (CTV) advertising sales leveraging cutting-edge programmatic platforms to deliver impactful campaigns across leading OEMs, OTT channels, and smart TV ecosystems, ensuring maximum reach and targeted engagement in the rapidly evolving CTV marketplace
- Drive customized digital solutions for premium platforms such as WeTransfer, crafting visually compelling, high-attention ads
- Manage and optimize performance campaigns across multiple digital channels, driving measurable results through data-driven strategies, advanced audience targeting through Yahoo DSP for campaign optimization
- Collaborate with clients and agencies to conceptualize and execute branded content initiatives addressing specific requirements through innovative storytelling, strategic media planning, and data-driven audience curation to boost brand impact and ROI
- Foster strategic partnerships with key clients and agencies, identify new business opportunities, negotiate high-value contracts, and ensure seamless end-to-end campaign management
- Lead omni-channel strategy by actively adapting CereOne's integrated approach across CTV, content marketing, display, and rich media, in delivering scalable, measurable results for advertisers
Senior Client Partner | Snapchat
HTTPOOL (Aleph)
11.2023 - 05.2025
- Managed digital advertising sales on Snapchat platform, handling strategic partnerships with top-tier clients including Sony Liv, Amazon Prime Video, Jio Cinema, Kellogg's, Marico, McDonald's, Burger King,Parle, etc
- Developed and executed branding and performance-driven campaigns tailored to specific objectives, achieving 120% revenue target through strong client and agency relationships
- Collaborated with leading agencies including GroupM, Madison, Dentsu, and OMG to deliver impactful advertising solutions utilizing advanced targeting and optimization strategies
- Utilized Salesforce CRM to streamline sales pipelines, track client engagement metrics, and optimize deal closure processes
- Analyzed market trends and provided actionable insights enabling clients to make strategic investment decisions and maximize campaign performance
- Conceptualized and delivered innovative AR Lens campaigns on Snapchat, blending augmented reality with creative brand solutions to increase audience engagement and campaign impact for leading clients.
Senior Manager - Ad Sales
Zee Media Corporation
06.2019 - 12.2022
- Managed digital advertising sales for regional and HSM news platforms, driving 30% YoY revenue growth through targeted and content-driven campaigns tailored for the West Market.
- Designed and implemented integrated media strategies aligned with client goals, leveraging Salesforce insights to enhance sales forecasting, decision-making, and content integration.
- Built and nurtured strong relationships with key clients and agencies, delivering customized advertising solutions that combined data-driven targeting with compelling content storytelling.
- Managed and motivated a sales team, enhancing productivity and driving a performance-oriented culture to achieve targets.
Business Development
Popcorn Events
01.2019 - 06.2019
- Managed an event management agency, delivering end-to-end event production for diverse clients.
- Designing & managing the production of events for various category of clients.
Group Head - Ad Sales
Sun TV Network
06.2017 - 01.2019
- Directed advertising sales for the West Region for Surya Network’s Malayalam channels, consistently achieving significant revenue milestones through strategic festive campaigns and premium property sales.
- Utilized advanced analytics tools and market insights to craft high-impact media proposals that enhanced client retention and boosted campaign performance.
- Managed a sales team, driving increased productivity and fostering a high-performance culture to consistently achieve business objectives.
Group Head - Ad Sales
Aidem Ventures Pvt. Ltd.
05.2015 - 06.2017
- Directed sales strategies and drove revenue growth across the West Region for regional entertainment, news, and kids’ channels, achieving a 20% increase through innovative media solutions.
- Built and nurtured strong client and agency relationships, optimizing account management and sales processes to enhance customer satisfaction and retention.
- Managed a high-performing team, fostering collaboration and driving consistent business growth in a competitive market.
Manager - Ad Sales
Star India Pvt. Ltd.
07.2012 - 04.2015
- Managed advertising sales operations for News24 and E24 channels, strategically expanding market presence in the West Market.
- Successfully increased advertising revenue by acquiring new clients and strengthening long-term relationships with existing accounts, contributing to sustainable business growth.
- Delivered compelling presentations and tailored media proposals that effectively aligned with client marketing objectives and maximized advertising impact.
Assistant Manager - Ad Sales
Images Consumer Media
10.2010 - 07.2012
- Generated significant advertising revenue for Living etc Magazine across the western region by identifying market trends and developing strategic plans to support client growth initiatives.
- Served as the primary point of contact for clients, delivering persuasive presentations and maintaining consistent follow-up communication to foster strong, long-term relationships.
Sr.Executive - Branding
Fino
05.2009 - 10.2010
- Acted as the single point of contact (SPOC) for diverse cross-functional initiatives, ensuring streamlined communication and collaboration across teams to drive seamless project execution and on-time delivery.
- Delivered customized client presentations, maintained proactive follow-up protocols, and supported billing and MIS report preparation, contributing to operational efficiency and enhanced client satisfaction.
Executive - Media Planning
Unisource Worldwide Pvt. Ltd.
12.2006 - 05.2009
- Monitored media placements across print, TV, radio, and digital channels, analyzing competitor strategies and preparing detailed weekly reports and media lists to support PR initiatives.
- Collaborated closely with the PR team by managing assignments, executing ad-hoc projects, and conducting market trend analysis to inform strategic decisions for new store openings.
Education
MBA - Marketing
N.L.DALMIA INSTITUTE
01.2011
Bachelor of Commerce - undefined
K.C.COLLEGE
01.2006
Skills
- Digital Media Sales
Certification
Digital Media & Marketing Strategies Certification
Interests
Hobbies: Music, Reading, Traveling
Timeline
Sr.Digital Ad Sales Manager
CereOne Media Pvt. Ltd.
05.2025 - Current
Senior Client Partner | Snapchat
HTTPOOL (Aleph)
11.2023 - 05.2025
Senior Manager - Ad Sales
Zee Media Corporation
06.2019 - 12.2022
Business Development
Popcorn Events
01.2019 - 06.2019
Group Head - Ad Sales
Sun TV Network
06.2017 - 01.2019
Group Head - Ad Sales
Aidem Ventures Pvt. Ltd.
05.2015 - 06.2017
Manager - Ad Sales
Star India Pvt. Ltd.
07.2012 - 04.2015
Assistant Manager - Ad Sales
Images Consumer Media
10.2010 - 07.2012
Sr.Executive - Branding
Fino
05.2009 - 10.2010
Executive - Media Planning
Unisource Worldwide Pvt. Ltd.
12.2006 - 05.2009
Bachelor of Commerce - undefined
K.C.COLLEGE
MBA - Marketing
N.L.DALMIA INSTITUTE
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