Summary
Overview
Work History
Education
Skills
Software
Certification
Additional Information
Awards
Timeline
Generic
SONIYA AGRAWAL

SONIYA AGRAWAL

Gurgaon

Summary

Content-first and AI-powered Brand Leader with a proven record of building viral social presence, driving demand generation, and scaling flagship brand IPs. Skilled at leveraging generative AI tools to create disruptive brand storytelling and campaigns. Experienced in leading design and creative teams to deliver multi-channel brand impact at scale. Recognized for blending storytelling, creativity, and AI innovation to build category-defining brands.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Brand And Communications Lead

GoKwik
09.2021 - Current
  • Developed and implemented strategic long and short form content pieces, branding and communication initiatives to promote the organization's vision, mission, and core values and drove 57% higher QoQ lead generation organically through brand keywords
  • Pioneered company’s first AI avatar in-house, used across social media campaigns, amplifying engagement and positioning GoKwik as an innovative, AI-led brand.
  • Scaled GoKwik’s social presence from 1K → 15K followers in 6 months, generating 7M+ organic impressions; multiple content pieces went viral, surpassing 1M views each.
  • Launched and managed “Future of Commerce” flagship IP (2 seasons), delivering 55M+ impressions and a 3X increase in brand search volume.
  • Single Handedly managed CEO's personal brand on LinkedIn, garnering over 6M+ impressions organically and earning him the Top Voice Badge in 3 months.
  • Ideated, drafted and disseminated over 50 Press releases, data led stories, industry opinions, interviews, and podcasts every quarter in over 123 CAT A publications (Both digital and print media) garnering over 7Cr Advertising Value Equivalent YoY for the brand.
  • Won 29 industry awards (out of 31 applied), including Forbes Asia 100 to Watch & LinkedIn Top Startups.
  • Generated 5K+ Shopify app installs quarterly via influencer marketing and organic campaigns.
  • Designed and executed event-led lead-gen opportunities (roundtables, panels, conferences), feeding directly into sales pipeline.
  • Led and mentored the in-house design & content team, ensuring consistent brand tonality, visual identity, and storytelling across channels.

Creative Marketing Manager

Bizadmark
07.2019 - 09.2021
  • Spearheaded creative-first marketing campaigns (video, social, blogs), increasing engagement by 56% and ranking content consistently in Google’s Top 10 organic results.
  • Designed moment marketing & thought leadership campaigns, driving a 67% lift in brand recall.
  • Managed end-to-end creative production (static design, carousels, video ads), ensuring measurable awareness and engagement outcomes.
  • Partnered with leadership on brand positioning and content narratives.

Marketing Consultant

House of Baalee
09.2018 - 06.2019
  • Built and executed full-funnel brand marketing & social campaigns across LinkedIn, Instagram, Twitter, and Facebook.
  • Increased brand awareness and customer engagement through digital storytelling & content strategy.
  • Directed development of core brand identity assets (logo, messaging, taglines).

Education

PGDM - Marketing and International Business

Indian School of Business and Finance
09.2018

B.Com - Commerce with Advertising

University of Mumbai
07.2014

Skills

  • AI-driven Content & Storytelling
  • Social Media Growth
  • Brand & Product Marketing
  • Demand Generation
  • Personal Branding
  • Creative Team Leadership
  • PR & Media Relations
  • Flagship IP Creation
  • Influencer Strategy
  • Event & Experiential Marketing
  • Data-backed Growth Marketing

Software

HeyGen

Eleven Labs

Chat GPT

Claude

Gamma AI

Sora

Veo

Gemini

Perplexity

Certification

  • eMDP Marketing & Analytics - IIM, Kozhikode
  • Digital Marketing Fundamentals - IIDM
  • Creating A Winning Brand Strategy - LinkedIn

Additional Information

https://www.instagram.com/interludeliving/

Awards

  • Special 26 Award 2023 – Top 26 employees driving exceptional business impact
  • Employee of the Quarter – Apr–Jun 2022 & Oct–Dec 2022
  • Academic Excellence Award – Marketing

Timeline

Brand And Communications Lead

GoKwik
09.2021 - Current

Creative Marketing Manager

Bizadmark
07.2019 - 09.2021

Marketing Consultant

House of Baalee
09.2018 - 06.2019

B.Com - Commerce with Advertising

University of Mumbai

PGDM - Marketing and International Business

Indian School of Business and Finance

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