Soniyaa V Talreja
Bangalore
Summary
Dynamic Senior Media Manager with a proven track record at The CEO Magazine, excelling in strategic business development and market analysis. Expert in digital marketing and stakeholder management, I successfully drove tailored media campaigns, enhancing client engagement and achieving significant sales targets. Adept at fostering collaboration and delivering impactful results. Tenacious Business Development manager innovates and implements techniques and methodologies for business development. In-depth knowledge of ethics and business policies and drive to overcome all market challenges. Communicates professionally through verbal and written communication.
Overview
19
19
years of professional experience
Work History
Sr. Media Manager
The CEO Magazine
Bangalore
03.2024 - Current
- Company Overview: www.theceomagazine.com
- As a Senior Media Manager -Asia Pacific & Greater China at The CEO Magazine Global, I specialize in developing tailored media campaigns for prominent individuals spanning diverse industries
- Strategic Business Development: Developing and managing client portfolios, identifying market opportunities, and creating strategic initiatives, and achieving sales targets.
- International Trade & Market Expansion: Expertise in trade missions, business matching, and market entry strategies in international markets.
- Client Relationship Management: Delivering high-quality professional services, providing market-specific advice, and building strong client relationships.
- Market Research & Analysis: Conducting thorough market research, analyzing trends, and identifying emerging business opportunities.
- Reporting and Information Management: Maintaining accurate information in business systems, and delivering timely reports.
- Collaboration and Communication: Working effectively within a network, sharing knowledge,Training the team and contributing to team goals.
- Created, edited, and published content for social media channels.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Sr. Team Development Manager
Do Well Do Good
Bangalore
10.2019 - 03.2024
- Company Overview: www.dowelldogood.com.
- Spearheaded the development and execution of data-driven global marketing campaigns that attracted students, and exceeded enrollment targets.
- Conducted rigorous market research and competitor analysis to uncover student needs, and inform strategic marketing initiatives.
- Optimized campaign performance for maximum return on investment (ROI) through data analytics.
- Foster a collaborative environment within a cross-functional team to achieve program goals.
- Overall, this role involved a holistic approach to marketing and business development, encompassing digital strategies, data analysis, event coordination, team management, and global collaboration to effectively promote and onboard students for the Do Well, Do Good program.
- Conducted regular program reviews and status updates with stakeholders, fostering transparent communication and stakeholder engagement.
- Participated actively in brainstorming sessions focused on improving existing processes or creating innovative approaches for delivering services more efficiently.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Designed and executed marketing and promotional campaigns to maximize event attendance and visibility.
Business Head
Sparc Studio
Bangalore
01.2012 - 09.2019
- Led market research and competitive intelligence initiatives to identify high-growth market opportunities, assess market feasibility, and inform strategic business development decisions
- Translated market insights into actionable marketing plans that drove brand awareness, customer acquisition, and market share growth
- Manage budgets and resources to achieve financial goals, optimize resource allocation for maximum impact, and ensure alignment with strategic objectives
- Oversaw project execution, ensuring on-time, on-budget delivery, and adherence to quality standards while fostering a culture of continuous improvement
- Led the development and execution of strategic initiatives, ensuring alignment with overall goals and objectives
- Collaborated with senior stakeholders to gain buy-in and ensure strategic initiatives support the firm's priorities
- Facilitated cross-functional teams, leveraging diverse perspectives to drive innovation and achieve common goals
- Monitored and reported progress on strategic initiatives, facilitating data-driven decision-making and adjustments as necessary
- Conducted market analysis, competitive research, and financial modeling to inform strategic decision-making
- Communicated complex strategic concepts through compelling presentations and narratives, garnering support from stakeholders
Marketing Manager
European Business Group
07.2011 - 11.2011
- Lead the management of a European membership organization in India, fostering a collaborative environment and open communication channels to drive alignment between European member needs and organizational goals.
- Developed and executed strategic event plans, tailoring activities (e.g., industry conferences, networking events) to achieve specific membership engagement objectives.
- Built strong relationships with key stakeholders, including consulates and industry organizations, to identify and cultivate strategic growth opportunities for European companies operating in India.
- These partnerships facilitated knowledge sharing, resource access, and ultimately, market expansion for member companies.
- Built financial models to allocate resources, forecast cash and investment needs and make capital budgeting decisions.
- Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
- Assisted guests throughout the duration of an event by providing directions or answering questions about available amenities.
- Followed local regulations for events and obtained necessary permits.
- Implemented sustainability practices in event planning and execution, reducing environmental impact.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
Sr. Marketing Manager
Shriram Properties
Bangalore
01.2010 - 01.2011
- Analyzed campaign performance metrics to inform data-driven marketing strategies, optimizing sales and achieving commercial goals
- Developing a network of industry professionals, fostering strategic partnerships that open up new business opportunities and expanded market reach
- Identified underperforming areas and implemented corrective actions to improve overall effectiveness and resource allocation
Marketing Manager
VAT Designers
Bangalore
01.2007 - 01.2010
- Analyzed client participation data to assess project engagement, and identify areas for improvement.
- This experience demonstrated my ability to analyze data and translate insights into actionable plans for client satisfaction.
- Foster collaboration between internal teams (sales, finance, operations, and design team) to ensure seamless project execution and client satisfaction.
- Developed client follow-up plans based on project assessments, ensuring alignment with sales contracts, and high-quality service delivery.
- Showcased project management skills, and the ability to prioritize tasks for successful project completion.
Relationship Manager
Axis Bank
New Delhi
01.2006 - 01.2007
- Cultivated strong client relationships through effective communication and interpersonal skills, fostering a foundation of trust for future business opportunities.
- Utilized prospecting techniques to identify new business opportunities, identified market needs, and potential for growth.
- Partner with financial advisors and branch teams to collaborate effectively in a cross-functional environment.
- Collaborated with internal teams to create customized financial solutions for clients.
- Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
- Provided ongoing support throughout the sales cycle by responding promptly to inquiries, resolving issues, and following up on requests in a timely manner.
- Conducted regular review meetings with clients to assess their needs and adjust services accordingly.
- Managed portfolio of client accounts, ensuring high levels of satisfaction and loyalty.
- Identified opportunities for cross-selling and upselling financial products to meet clients' objectives.
Education
Certificate in Digital Marketing -
Manipal Global
Bengaluru01.2014
Management Programme -
Indian Institute of Management
Bengaluru01.2013
Interior Designing Certification -
IDEAS
Bengaluru01.2008
PGDBM - Marketing and finance
ISBM
Pune01.2006
B.Tech in Cosmetic Technology -
LAD College
Nagpur01.2004
Skills
- Leadership
- Strategic Planning and Initiatives
- Market Analysis
- Digital Marketing and Lead Generation
- Business Development and Partnerships
- Financial Modeling and Analysis
- Communication and Collaboration
- Stakeholder management
- Event planning and management
- International market expansion
- Adaptability and problem-solving
- MS Office Suite
- Google Analytics and Data Analysis
- Project Management
Personal Information
Title: Marketing Management professional
Languages
- English - Professional
- Hindi - Professional
- Marathi - Intermediate
- Kannada - Intermediate
- Sindhi - Intermediate
- French - Intermediate
Knowledge On Tools
Google Ads, Facebook Ads, LinkedIn, Microsoft Advertising, Hootsuite, Buffer, Sprout Social, WordPress, HubSpot CMS, WIX, Issuu, Mailchimp, Constant Contact, Active Campaign, Mailtrack, Marketo, HubSpot Marketing Hub, Google Analytics, Salesforce, Microsoft Dynamics 365, Google Sheets, Monday.com, Adobe Photoshop, Canva, Adobe Premiere Pro, Final Cut Pro, Slack, Google Docs, Calendly, Zoom, Graphy, Google Classrooms, Apollo, Lusha, Datatnyaze, SignalHire
Social Causes
- Ladies Circle India
- CUPA India
- Tangent India Club
Timeline
Sr. Media Manager
The CEO Magazine
03.2024 - Current
Sr. Team Development Manager
Do Well Do Good
10.2019 - 03.2024
Business Head
Sparc Studio
01.2012 - 09.2019
Marketing Manager
European Business Group
07.2011 - 11.2011
Sr. Marketing Manager
Shriram Properties
01.2010 - 01.2011
Marketing Manager
VAT Designers
01.2007 - 01.2010
Relationship Manager
Axis Bank
01.2006 - 01.2007
Certificate in Digital Marketing -
Manipal Global
Management Programme -
Indian Institute of Management
Interior Designing Certification -
IDEAS
PGDBM - Marketing and finance
ISBM
B.Tech in Cosmetic Technology -
LAD College
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