Summary
Overview
Work History
Education
Skills
Languages
Recognitions
Certification
Fitness, Sports, Travel
Timeline
Generic

Sonu Kumar

Bokaro

Summary

An organized marketing enthusiast, detail-oriented and a conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure. Expertise in campaign planning, team management, content ideation, budgeting, execution, and revenue generation. Actively looking to utilize expertise for the growth of an organization.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Chief Operations Executive

URPOPULAR
01.2019 - 10.2024
  • Acquired in-depth understanding of influencer campaigns, social media management, video production, digital ads, and media planning.
  • Expertise in executing influencer and social media campaigns spanning Instagram, Facebook, YouTube, and Twitter.
  • Developed comprehensive marketing and content strategies for brands across all major sectors like FMCG, BFSI, ecommerce, entertainment, and healthcare to maximize audience reach and engagement.
  • Implemented tailored team structures and workflow processes for campaign execution, integrating technology tools to meet diverse project requirements.
  • Executed over 120 marketing campaigns with budgets exceeding ₹20 crores, achieving an average profit margin of 35% through effective resource allocation.
  • Strategized digital ad placements to generate leads through platforms like LinkedIn and Facebook, enhancing client acquisition.
  • Analyzed campaign performance metrics to adjust strategies and optimize future marketing initiatives, ensuring alignment with the brand's goal.
  • Executed campaign structures for high-end brands such as Flipkart, Swiggy, and Hotstar, driving measurable business results in competitive markets.
  • Monitored end-to-end video production processes, from conceptualization to output, elevating content quality and viewer engagement.
  • Led digital campaign for Flipkart for almost 4 years with budget over 5cr.
  • Developed strategic partnerships and collaborations with influencers to amplify brand messaging and drive consumer engagement.
  • Led final round interviews and recruitment strategies to build dynamic remote teams ranging from 5 to 100 members for various campaigns.
  • Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
  • Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
  • Optimized cross-functional collaboration with tech teams, contributing innovative ideas for website and application development to support campaign initiatives.

Operations Manager

Emita Ltd (Emami Group of Companies)
04.2016 - 04.2018
  • Coordinated monthly production and export planning to streamline more then 50 transportation, distribution, and shipping operations.
  • Managed order details with suppliers, ensuring timely deliveries and minimizing disruptions in the supply chain.
  • Supervised cross-functional support for the logistics department, fostering collaboration with marketing, development, and packaging teams.
  • Optimized logistics processes to enhance operational efficiency and reduce costs, contributing to overall business performance.
  • Planned and implemented strategies for effective communication across departments, ensuring alignment on project objectives and timelines.

Education

MBA - Operations Management

Alliance University
Bangalore
04.2018

B. Tech. - Chemical Engineering

ISM (IIT)
Dhanbad
04.2016

Skills

  • Leadership
  • Project Management
  • Budget Management
  • Decision Making
  • Marketing Strategy
  • Creativity
  • Communication
  • Presentation Skills
  • Negotiation
  • Time management

Languages

English
Hindi
Bengali

Recognitions

  • SMARTFIFTY Contest Certification, 01/01/18, Startup idea certified by IIM Calcutta for making it into top 3000 startups in India.
  • IITJEE Achievement, 01/01/16, Cracked IITJEE with an All India Rank of 3671 (General).
  • Scholarship, 01/01/12, Received a scholarship in the first year of B-Tech.
  • School Topper, 01/01/10, Topped the 10th grade in school.

Certification

Ethical Hacking

Fitness, Sports, Travel

I stay active through sports and fitness activity like cycling and gym. Additionally, I love travelling and listening to music, which enrich my life in many ways.

Timeline

Chief Operations Executive

URPOPULAR
01.2019 - 10.2024

Operations Manager

Emita Ltd (Emami Group of Companies)
04.2016 - 04.2018

MBA - Operations Management

Alliance University

B. Tech. - Chemical Engineering

ISM (IIT)

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Sonu Kumar