Sonu Kumar
Sr. Marketing Manager
Amroha
Summary
Dynamic Senior Marketing Manager with a proven track record at Shridhar University, excelling in social media marketing and team leadership. Spearheaded a successful rebranding initiative, enhancing consumer perception and driving sales revenue. Adept at strategic planning and relationship building, consistently delivering impactful marketing campaigns that capture new customers.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Shridhar University ( Admission Office IMS Group Of Intuitions Gajraula Amroha )
Amroha
05.2025 - Current
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Mentored junior staff members on best practices for marketing strategy development and execution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Identified potential markets to capitalize on underserved areas.
Marketing Executive
Shri Venkateshwara University
Amroha
02.2018 - 04.2025
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Education
Bachelor of Education -
Rohilkhand University
Bareilly, India 04.2001 -
Bachelor of Business Administration -
Teerthanker Mahaveer University
Moradabad, India 04.2001 -
Skills
Social media marketing
Organizational skills
Pricing strategy
Market research
Social media strategy
Team leadership
Multitasking Abilities
Creative thinking
Time management
Strategic planning and alignment
Relationship building
Brand development
Brand promotion
Staff management
Competitor analysis
Advertising campaigns
Creative direction
Sales leadership
Customer segmentation
Customer acquisition campaigns
Social media marketing
Sales expertise
Budget administration
Media planning
SEO optimization
Certification
Course on Computer Concepts
Reading News Paper,
Amar Ujala, Dainik Jagran, Hindustan Hindustan Times etc.
Timeline
Senior Marketing Manager
Shridhar University ( Admission Office IMS Group Of Intuitions Gajraula Amroha )
05.2025 - Current
Course on Computer Concepts
08-2018
Marketing Executive
Shri Venkateshwara University
02.2018 - 04.2025
Bachelor of Education -
Rohilkhand University
04.2001 -
Bachelor of Business Administration -
Teerthanker Mahaveer University
04.2001 -