Sonu Kumar
Sr. Marketing Manager
Amroha
Summary
Dynamic Senior Marketing Manager with a proven track record at Shridhar University, excelling in social media marketing and team leadership. Spearheaded a successful rebranding initiative, enhancing consumer perception and driving sales revenue. Adept at strategic planning and relationship building, consistently delivering impactful marketing campaigns that capture new customers.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Shridhar University ( Admission Office IMS Group Of Intuitions Gajraula Amroha )
Amroha
05.2025 - Current
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Mentored junior staff members on best practices for marketing strategy development and execution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Identified potential markets to capitalize on underserved areas.
Marketing Executive
Shri Venkateshwara University
Amroha
02.2018 - 04.2025
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Education
Bachelor of Education -
Rohilkhand University
Bareilly, India 04.2001 -
Bachelor of Business Administration -
Teerthanker Mahaveer University
Moradabad, India 04.2001 -
Skills
Certification
Course on Computer Concepts
Reading News Paper,
Amar Ujala, Dainik Jagran, Hindustan Hindustan Times etc.
Timeline
Senior Marketing Manager
Shridhar University ( Admission Office IMS Group Of Intuitions Gajraula Amroha )
05.2025 - Current
Course on Computer Concepts
08-2018
Marketing Executive
Shri Venkateshwara University
02.2018 - 04.2025
Bachelor of Education -
Rohilkhand University
04.2001 -
Bachelor of Business Administration -
Teerthanker Mahaveer University
04.2001 -