Sony Jai Singh Rana
Delhi
Summary
Accomplished Media Performance Manager with extensive experience at Publicis Global Delivery, recognized for expertise in Google Ads and team leadership. Demonstrated ability to enhance media strategy, resulting in significant account growth through innovative solutions and stakeholder engagement. Proficient in technical troubleshooting and mentoring, fostering team excellence and ensuring client satisfaction. Known for exceptional attention to detail and a strong work ethic, aiming to drive impactful results in future media initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Media Performance Manager
Publicis Global Delivery
Gurgaon
06.2021 - Current
- Manage and lead a team of 7 individuals, overseeing their workflow, performance, and professional development
- Experience on using Google Ads, Microsoft Bing, Squared.IO, Google Analytics and SA360 tools
- Worked on Image Ads, Text Ads, Responsive Ads, Video Ads, Brand Awareness, Clicks to Website, Discovery ads and Performance max campaigns
- Worked with GSK (Haleon) clients on media activation, optimizations, and innovations
- Work on media planning and strategy creation based on the client’s business model
- Implement and educate innovations to clients and generate more investment with account growth
- Presenting daily, weekly, monthly and/or quarterly business review and performance to the clients
- Conducting product trainings and trainings for new joiners to impart knowledge and empower team
- Worked closely with stake holders to drive the primary and secondary KPIs
- Campaign audits, SLA audits and several other audits to keep track of live accounts
Google Ads Specialist
Cognizant, (Client Side Google)
Gurgaon
07.2018 - 05.2021
- Experience on using Google Ads, Facebook Ad Manager, Google Analytics and Google Tag Manager tools
- Experience on creating Image Ads, Text Ads, Responsive Ads, Video Ads, Call Only Ads, Post Ads, Brand Awareness, Click to Website, Lead Generation, Facebook and Instagram Ads
- Campaign execution, keyword structure planning, optimization, tracking account performance on Google Ads product
- Worked for clients like Onward Travel Solutions, Accident-Aftercare, Animed Direct, etc for the campaign optimization, lead generation
- Managing and observing campaign’s day-to-day activities
- Campaign optimization plans for all campaign types as per the updates
- Lead the optimization of content that drives sales and lead generation
- Co-ordinate with other account management teams to plan and execute digital marketing strategies in support to current requirement
- Generate Google Ads campaign audits, followed by optimization; integrate PPC strategies with business goals
- Coordinate with conversion implementation team for tracking purposes
- Measure and report on marketing effectiveness/efficiency parameters including incremental revenue, lead generation, roi and cost per lead
Representative, Operations
Concentrix
Gurgaon
05.2017 - 06.2018
- Troubleshoot technical issues related to Apple products and services
- Identify high spiking concerns and perform RCA
- Develop measures to avoid these issues
Education
Bachelor of Computer Science -
Savitri Bai Phule Pune University
06.2016
Higher Secondary Education -
Bai Dhunmai Cawasji High School
04.2013
Skills
- MS Excel
- Facebook ads
- Social Media Ads Management
- Google Analytics
- Google Ads Payment Management
- Search Ads
- Digital Display Advertising
- Digital Video Campaigns
- Team collaboration
- Coaching and mentoring
- Technical troubleshooting
- Team performance improvement
- Stakeholder engagement
- Expert in Google Ads
Certification
- Google Ads - Fundamental
- Google Ads – Search
- Google Ads – Display
- Google Analytics
- SA360 certification
- Data studio certification
- Amazon ads certification
- Google Ads – YouTube
- Microsoft Bing Ads certification
- MS Excel
Accomplishments
- Awarded as the rising star of the year for outranking in the team of optimization.
- Received appreciation from stakeholders for being the most proactive and organized person in the team.
- Received recognition from several clients to help them achieve their goals by focusing on key metrics in Google Ads and Google Analytics.
- Received People's Champion Award in Q3 2023 in recognition of outstanding performance.
- Received Champion Award in 07/01/24 in recognition of Best use of Squared Platform for Automation and Optimization.
Affiliations
- Gardening
- Cooking
- Grooming
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Media Performance Manager
Publicis Global Delivery
06.2021 - Current
Google Ads Specialist
Cognizant, (Client Side Google)
07.2018 - 05.2021
Representative, Operations
Concentrix
05.2017 - 06.2018
Bachelor of Computer Science -
Savitri Bai Phule Pune University
Higher Secondary Education -
Bai Dhunmai Cawasji High School
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