Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Sooraj Balakrishnan

Chief Marketing Officer
Bangalore
Sooraj  Balakrishnan

Summary

Achievements include supporting in product inventory with strategic and innovative marketing plans to drive sales and penetration. Well-versed in team, thought and project leadership. Exceptional relationship builder and problem-solver. Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 10 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Top-notch Chief Marketing officer with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level position. Ready to help team achieve company goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
years of professional experience
2
years of post-secondary education

Work History

Isoftive Tech Private Ltd
Bangalore

Chief Marketing Officer
01.2017 - Current

Job overview

  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Redesigned user experience, site functionality and online merchandising to increase sales.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations
  • Increased market awareness and penetration through development of creative collateral.
  • Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.

Appco Group India
Bangalore

Coperate Trainer
02.2015 - 01.2016

Job overview

  • Mentored new hires, resulting in stronger staff development and increased productivity.
  • Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
  • Scheduled and taught in class and online courses to increase learning opportunities.
  • Monitored participant workflow and behaviors throughout training process.
  • Monitored and reported trainee progress, introducing new learning tools to address individual needs.
  • Supported productivity increase and business growth through new hire training and mentoring.
  • Recruited and trained new members of guest service team.
  • Tracked attendance and evaluated progress for assigned trainees.
  • Introduced standardized training for cohesive learning environments.
  • Educated clients on proper use of products and systems.

Country Club India
Banaglore

Marketing Assistant
05.2013 - 04.2014

Job overview

  • Compiled product, market, and customer data to generate informed sales and profit projections.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Conducted thorough research to construct creative and fresh ideas.
  • Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
  • Generated leads through phone calls, emails and face-to-face interactions.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Tracked marketing efforts to monitor results in real-time.

Education

Hillside College of Management Studies
Bangalore, India

MBA from Finance
06.2011 - 09.2013

Skills

    Traditional marketing strategies

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Timeline

Chief Marketing Officer

Isoftive Tech Private Ltd
01.2017 - Current

Coperate Trainer

Appco Group India
02.2015 - 01.2016

Marketing Assistant

Country Club India
05.2013 - 04.2014

Hillside College of Management Studies

MBA from Finance
06.2011 - 09.2013
Sooraj BalakrishnanChief Marketing Officer