SOORAJ MOOLCHANDANI
General Manager At Livspace FOFO Vertical
Raipur
Summary
Dynamic business leader with over 12 years of experience in modular interiors, currently overseeing P&L and multi-state operations across Madhya Pradesh, Chhattisgarh, and Maharashtra within FOFO model. Successfully stabilized the South market by establishing robust operational foundations and scalable growth frameworks. Proven track record of scaling revenue, enhancing partner profitability, and achieving excellence in sales and conversions. Expertise in leading high-performing teams, improving customer experiences, and executing effective growth strategies in competitive environments through strong business acumen and cross-functional collaboration.
Overview
12
12
years of professional experience
1
1
Language
Work History
General Manager
Livspace
2024.05 - Current
- Leading end-to-end business operations and P&L ownership across MP, Chhattisgarh, and Maharashtra markets, in the FOFO (Franchise-Owned Franchise-Operated) model.
- Scaled monthly revenue from ₹60 lakhs to ₹2.4 crores (4X growth) through strategic sales initiatives, market expansion, and performance optimization
- Leading and mentoring a 7-member team while driving sales strategy, demand generation, and conversion optimization for modular and full home interior solutions, ensuring consistent target achievement and business growth. Driving regional growth through channel partnerships, local marketing, and showroom performance optimization.
- Driving business performance by monitoring key metrics (revenue, conversion, ticket size, customer satisfaction), and collaborating with central teams to optimize pricing, streamline processes, and standardize products.
Regional Sales Manager
Kbros Aristo Pvt. Ltd.
2023.06 - 2024.04
Area Sales Manager – B2B
MRJ Home Improvement Pvt. Ltd. (Saviesa)
2021.04 - 2023.05
Area Growth Head
OYO Hotels & Homes Pvt. Ltd.
2019.11 - 2021.03
Business Manager
Livspace
2018.09 - 2019.10
Senior Business Development Manager
MRJ Home Improvement Pvt. Ltd. (Saviesa)
2017.11 - 2018.08
Senior Store Manager
Waterways Ceramics Pvt. Ltd.
2016.11 - 2017.10
Showroom Manager
Sleek International Pvt. Ltd.
2013.12 - 2016.10
Education
Master of Business Administration - Marketing
2014-05
PG Diploma - Foreign Trade
2014-05
Bachelor of Science - Physics & Chemistry
2012-06
Skills
Team leadership
Performance improvement
Relationship building
P&L management
Core Competencies
- Multi-State Territory Management | Market Expansion
- Sales Strategy | Pipeline Management | Revenue Growth
- Business Development | Lead Generation | Conversion Optimization
- Franchise Management | Channel Partnerships | Partner Profitability
- Account Management | Key Account Management | Client Retention
- Strategic Planning | Go-to-Market (GTM) Strategy | Demand Generation
- Sales Forecasting | Pricing Strategy | Data-Driven Decision Making
Personal Dossier
Date of Birth: 7th May 1989
Address: Raipur, Chhattisgarh
Timeline
General Manager - Livspace
2024.05 - Current
Regional Sales Manager - Kbros Aristo Pvt. Ltd.
2023.06 - 2024.04
Area Sales Manager – B2B - MRJ Home Improvement Pvt. Ltd. (Saviesa)
2021.04 - 2023.05
Area Growth Head - OYO Hotels & Homes Pvt. Ltd.
2019.11 - 2021.03
Business Manager - Livspace
2018.09 - 2019.10
Senior Business Development Manager - MRJ Home Improvement Pvt. Ltd. (Saviesa)
2017.11 - 2018.08
Senior Store Manager - Waterways Ceramics Pvt. Ltd.
2016.11 - 2017.10
Showroom Manager - Sleek International Pvt. Ltd.
2013.12 - 2016.10
IBMR, Pune University - Master of Business Administration, Marketing
IBMR, Pune University - PG Diploma, Foreign Trade
Banda, Bundelkhand University - Bachelor of Science, Physics & Chemistry