SOORAJ SUVARNA
Manager Engineering
Mumbai
Summary
I am a seasoned web developer with over 10 years of experience specializing in Direct-to-Consumer (D2C) brands. My expertise lies in crafting dynamic and user-friendly websites that meet the unique needs of D2C businesses. I am proficient in multiple programming languages and frameworks, able to collaborate with cross-functional teams, and implement technologies that enhance user experiences to drive online success
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work History
Engineering Manager
Herbolab India Pvt. Ltd (RPSG Acquired)
Mumbai
09.2019 - Current
- Led the migration of the international store from Medusa to Shopify, ensuring smooth transition and system integration.
- Spearheaded the development of their US Shopify store, including localization, payment setup, and performance optimization.
- Worked closely with D2C team to help improve ad campaigns, increasing conversion rate from 2% to 4.5%
- Helped increase overall prepaid from 14% to 32%
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding
- Designed and monitored web pages, plugins and functionality for continuous improvement
- Implemented Google-based SEO and ad campaigns to meet budget specifications
- Integrated new tools on the Shopify website to increase faster checkout
- Collaborated with different teams in-house to resolve TECH related queries
- Completely redesigned E-Commerce portal https://drvaidyas.com/ and migrated from Woocommerce to Shopify
Created two new micro sites: https://herbobuild.com/ and https://ayurvedic-source.com/ - A leading company in the e-commerce sector focusing on D2C brands
Front End Developer
Source Code Labs Pvt. Ltd
Mumbai
08.2018 - 09.2019
- Worked as Lead Front End Developer for the project
- Collaborated with stakeholders during development processes to confirm creative proposals and design best practices
- Developed technical solutions for user-facing assets such as 3D Virtual Tour Application
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility
- Conducted unit testing to deliver optimal browser functionality
- A company focused on providing comprehensive web solutions
Web Developer
SDKP Design Technologies Pvt. Ltd
Mumbai
01.2018 - 08.2018
- Handled web portals SDKP, Eventurus, and DECIT
- Provided front-end website development using WordPress, Hubspot, and other editing software
- Validated personal coding and third-party code for compliance with internal standards
- Collaborated with marketing department to design pages to meet organizational needs
- Conducted testing and review of website design for responsiveness and effectiveness
- Employed SEO tactics to increase reach of targeted audience by 30%
- A technology firm catering to various web and software solutions
Digital Marketing Manager
TRAG India Pvt. Ltd
Mumbai
08.2016 - 08.2017
- Directed successful search engine marketing campaigns using linking, technical, and keyword research tactics
- Built social media presence and targeted online users
- Managed 'TRAG Score' product developed exclusively for online users
- Developed marketing content such as blogs and promotional materials for social media
- A digital marketing agency focusing on search engine marketing
Junior Web Developer
PSP MARKETING
Mumbai
01.2015 - 08.2016
- Worked on end-to-end development of ecommerce portals
- Successfully developed E-Commerce portals using WordPress with WooCommerce
- Executed customer-specific customizations of web pages based on user needs
- Oversaw back-end development using PHP for website integrity and security
- Ran debugging tools to eliminate flaws prior to publishing
- A company focused on marketing and e-commerce solutions
Web Developer Intern
GLOBAL TECHNOLOGY
Mumbai
08.2014 - 01.2015
- Designed and implemented web components across new and existing designs
- Studied user requirements and implemented solutions
- Maintained website analysis spreadsheet by monitoring activity
- A technology firm specializing in web solutions
Education
Master of Science - Information Technology
Mumbai University
Mumbai, MH 03.2012 - 03.2015
MBA - Information Technology
ISBM Institute
Mumbai, MH 06.2012 - 05.2014
Bachelor of Science - Information Technology
Mumbai University
Mumbai, MH 08.2007 - 03.2011
HSC -
Maharashtra Board
Mumbai, MH05.2007
SSC - undefined
Maharashtra Board
Mumbai, MH05.2005
Skills
Technology integration
Coaching and mentoring
Strategic planning
Project management
Prioritization
Decision-making skills
Stakeholder communication
Vendor sourcing
Project oversight
KEY ACHIEVEMENTS
- Promoted to Manager – Engineering from Senior Developer, recognizing strong performance and expanded leadership responsibilities.
- Led and managed core technical operations for over 4 years, driving execution and ensuring system reliability.
- Awarded Best Employee five times and recognized as part of the Best Team (Quarterly) twice for consistent high performance and collaboration.
Accomplishments
- Awarded "Best Employee" Award overall 5 times.
- Managed up to 3 projects at a time.
- Collaborated with team of 15 members in the development of three60wellness.
Languages
English
Intermediate (B1)
Hindi
Intermediate (B1)
Timeline
Engineering Manager
Herbolab India Pvt. Ltd (RPSG Acquired)
09.2019 - Current
Front End Developer
Source Code Labs Pvt. Ltd
08.2018 - 09.2019
Web Developer
SDKP Design Technologies Pvt. Ltd
01.2018 - 08.2018
Digital Marketing Manager
TRAG India Pvt. Ltd
08.2016 - 08.2017
Junior Web Developer
PSP MARKETING
01.2015 - 08.2016
Web Developer Intern
GLOBAL TECHNOLOGY
08.2014 - 01.2015
MBA - Information Technology
ISBM Institute
06.2012 - 05.2014
Master of Science - Information Technology
Mumbai University
03.2012 - 03.2015
Bachelor of Science - Information Technology
Mumbai University
08.2007 - 03.2011
SSC - undefined
Maharashtra Board
HSC -
Maharashtra Board