Sooraj U
Modern Trade Area Sales Mangaer
Ernakulam
Summary
Strong MT portfolio with a mix of national chains, regional giants, and government retail
Results-driven Modern Trade Area Manager with a focus on operational efficiency, data analytics, and team motivation. Proven track record of exceeding goals and fostering high employee retention.
Overview
16
16
years of professional experience
Work History
Area Manager
ITC Limited
07.2010 - Current
- Managed key modern trade accounts including Lulu International, Reliance Retail, MRL, SupplyCo, Nesto Hypermarket, Pothys, and Ramachandra in Kerala Region.
- Led Personal Care business across Tamil Nadu Upcountry region for 3 years, achieving consistent sales growth and strengthening distribution network
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Achieved high employee retention rates by creating an inclusive work environment where staff felt valued and supported.
- Led cross-functional teams to streamline processes, resulting in improved productivity and service delivery.
- Developed and implemented strategic initiatives that enhanced operational efficiency across multiple regions.
- Utilized data analytics to identify trends, driving informed decision-making and resource allocation.
- Supervised various locations, enforcing high-quality standards of operation.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Education
Bachelor of Science - Computer Science
04.2001 -
Skills
Supply chain management
Customer relationship management
Operational efficiency
Data analytics
Strategic initiatives
Cross-functional leadership
Problem resolution
Goal achievement
Employee retention
Team motivation
Database management
Market analysis
Timeline
Area Manager - ITC Limited
07.2010 - Current
Swami Swaswathikantha College - Bachelor of Science, Computer Science
04.2001 -