SOORAJ VISWANATH

• Boosted staff performance by 25% through new protocols and strategies ( Devised
• Qualitative and Quantitative Matrix )
• Launched a French cosmetic brand in India in a short span and set up business functions with distributor alliances in 6 months
• Led team to double pharma sales in 10 months, enhanced team skills
• Increased retail OTC sales by 40% and pharma by 10% with new SOPs (in Retail
• Pharmacy - UK)
• Identify prospects for brand expansion in Pan-India and the Middle East, devising distributor and franchise models to drive market development and proactively forecast infrastructure needs for seamless business initiation.
• SKILL SET : Transformational Leadership, Business and Brand Development, Corporate Excellence and Trade relations, Agile system & Team development, Analytical Skill and BCP models.

• Drove 20% brand growth via strategic penetration plan through HCP and institution-focused activities
• Forecasted ROI, enhancing key account profitability (KAM)
• Led change in retail pharmacy ops for market agility (Integrated ERP Solutions)
• Pioneered regulatory shifts in nutrition & healthcare (MOH events)
• Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
• Initiated category development and critical management for Pharma, OTC, and skincare brands in retail pharmacy, strategically enhancing OTC sales volume
• Engaged in national community initiatives, implementing business optimization methods for mutual value addition for businesses and communities
• Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
• Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
• Objective Skills : Market Analysis, ROI Forecasting; Regulatory Compliance; Category Development; Business Optimization
• Emotional Skills : Leadership Drive, Adaptability and collaboration, Empathy and Support , Communications; Creativity and Innovation

• Devised JBP model, boosting net profit by 15% & growth by 18%
• Skilled at working independently and collaboratively in a team environment.
• Pharmacies and retails)
• Fostered trust, driving 35% more business than brand leaders (RoC, Neutrogena, C&C in Pharmacies)
• Proved successful working within tight deadlines and a fast-paced environment.
• Instrumental in participating in the digital activation of professional community websites for skin care education among HCPs and for the deferential diagnostic activities in Oman Derma Society (2010)
• Introduced and engaged in specific category development for Skincare, Baby care, Oral and women's hygiene and ensured the CAT MAN project is upselling the segment and cross promotions (Improved business trust )
• Balanced Rx and OTC recommendations to ensure the business cycle, entrusted with agreed cover with digital and in-house activations
• Assured holistic satisfaction on distributor alliances and developed better corporate and distributor trust by being the best pharmacy distributor team in the region (2012)
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Skills Used : Trade excellence ( JBP models) , Unique collaborative confidence building and Team work, Digital activation and Community engagement, Balanced brand and category positioning in diversified channels of business, Distributor and corporate relationship building, Critical thinking and data drive decision making.

Supervising operations for Johnson & Johnson Consumer, particularly focusing on beauty brands like RoC & Neutrogena.
Engaging with various stakeholders including healthcare professionals, institutional HCPS, and potential customers for derma-ceutical products.

• Developing and implementing diversified professional platform development in the skincare segment, with a focus on acne care, dry skin, and sun care.
• Engaging doctors in community services and developing women empowerment programs for working women professionals.
• Developing separate activation programs for men's hygiene through partnerships with gyms and professional teams.
• Launching and managing promotional campaigns and events to promote skincare products and drive sales.
• Building strong relationships with key stakeholders to enhance brand reputation and customer satisfaction.
• Skills : Community Engagement; Environmental Awareness ( Sustainability and CSR) , Marketing & Sales focus , Relationship Management & strategic planning

In the role, I spearheaded the promotion of RoC among healthcare professionals, including doctors, pharmacists, and Ministry institutions. Additionally,

• I facilitated communication between JnJ Consumer and Ministry institutions, managing both professional and commercial activities within the JnJ Beauty segments. Notably,
• I achieved exceptional sales growth for RoC, achieving the highest regional CAGR of +75%. Throughout these responsibilities,
• I leveraged strategic sales planning and stakeholder engagement skills to effectively segment accountabilities, enhancing brand development, platform penetration, and fostering professional relationships.
• Moreover, my focus on instore excellence added further value to brand development efforts, contributing to overall business success.
• SKILLS USED : Stakeholder Engagement, Strategic Sales Planning; Relationship Management; Brand Development; Communication Management, Empathy to provide solutions for Unmet need of the customer !