Sooraj VV

Opened 7 Stores starting from scratch to setting up of store making of store KPI, Meeting brand standards

• Creating a unified system for SOP and store management.
• Implemented the Wondersoft billing system and executed the online order process in the store.
• Run a Successful anti sale campaign for the brand 2nd Anniversary where all the 5 stores achieved the highest sales and KPI.
• Introduced Pet Pooja & Tango Eye for the standardization of day to day operations of the brand and staff.
• Introduced day to day operation KPI Checklist for smoot running of the stores.
• Did the hiring of the store in charge and staff involve aggressive interview rounds.
• Developed and executed successful business plans that resulted in improved market share and profitability within the region.
• Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
• Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.

• Led a team of 22 members, enhancing sales performance, and reducing staff attrition.
• Gave a year-over-year growth of 64%. Which was the highest for any of the Forever 21 Stores.
• Store monthly average improved from 20 to 25 lakhs to 60 to 65 lakhs.
• I have driven the brand stores in Chennai and Bhartiya City to EBITA.
• Awarded the Best Store Manager Award out of over 2,000 Store Managers, in which only 2 Store Managers were selected.
• Improved Sales for Bharatiya City, Sharath City & Express Avenue Chennai Store overall sales and Performance.
• Implemented new SOPs to boost staff productivity across the store.
• Successfully coordinated six CEO visits, ensuring exceptional execution and positive impressions.
• Oversaw inventory management, cash handling, and store opening and closing procedures.
• Facilitated hiring, training, and mentoring of new staff members for seamless integration.

• Increased sales by sixty percent within three months of joining.
• Established brand SOPs in alignment with brand standards.
• Achieved highest L2L store recognition awarded by brand in the country.
• Recognized as best manager for two consecutive years by ABFRL.
• Improvised the store during COVID and did various kiosk sales and mask sales during that time for the brand.

• Company Overview: Ethnic wear brand
• Heading: Karnataka, Andhra Pradesh, Maharashtra, and Tamil Nadu, with a total of 22 stores.
• Improved the overall store growth numbers in all of the stores assigned.
• I did stock allocation for the brand and uplifted the non-performing store.
• Opened eight stores after joining the brand.
• Did franchisee management, stock correction for brand stores.
• Ethnic wear brand.

• Implementation and Adherence to SOPs in the store with all store processes.
• Improve the operational efficiencies of the store by continuous monitoring, auditing & corrective actions on all store processes.
• Oversee overall financial management, planning, systems and controls in coordination with the Business Manager.
• Take proactive steps to control inventory shrinkage.
• Handling 10 staff.

• Trained and supervised staff on customer service and food safety standards.
• Managed daily restaurant operations and ensured smooth service delivery.
• Developed and implemented inventory management procedures for efficient supply control.

• Managed guest inquiries and resolved issues to enhance guest satisfaction.
• Coordinated front desk operations and maintained efficient check-in processes.
• Assisted in training new staff on hotel policies and customer service standards.