Sophia Aftab

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Conceptualised & executed an innovative high impact launch campaign for the Job Services category, comprising of multi-media ATL & BTL elements.
• Budgeted media buying and planning done with max ROI
• Go-To-Market Planning for products division including .
• Brand launch in tier II markets for Product development & Digital Content Strategy Development.
• Collaborated and directed the work of outside marketing and PR agencies.
• Worked closely with the sales department to develop and execute effective promotional programs.
• Tracked and adjusted brand support spending to achieve budgeted levels.
• Conducted business analysis and presented KPI reviews.
• Managed social media planning for execution of marketing strategies and run high attraction campaigns across all social media platforms.
• Managed Influencer marketing campaign that gave extensive UGC with higher engagement rate.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

I have undertaken several startup projects starting from ideation and marketing strategy and from launching product/services to expanding the market. Helping clients meet business objectives by improving their marketing strategy.

• Led online grocery brand launch overseeing project timelines, developing brand strategy, brand messaging and communication, packaging, merchandising, media activation plans and sales collateral.
• Directed brand development and launch initiatives for a liquor brand that primarily includes outdoor branding and on ground activity.
• Led conception, development and market strategy for new born product brand that includes more of POP and BTL activities.

• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
• Worked closely with agencies & vendors for all the art work and brand collaterals.
• Strong domain knowledge in Strategy, Content & Inventory analysis and Optimizing ROI for channels and Brands Ad Campaigns etc.;
• Strong understanding of media market demographics and proficient in Strategic Media Planning & Buying for Television, radio, Social Media and OOH;
• Strong negotiation skills in Media Buying and have ability to provide critical solutions for closure of the deals
• Experience in emerging media, innovations, Events & Brand activations
• Defining media budgets to attain required share of voice to achieve product numbers and objectives aligned.
• Providing research support and details on the competition brands and their campaign trends in comparison with our brand. Continually maintained and improved company's reputation and positive image in markets served.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Improved website visibility through development and implementation of SEO strategies.
• Implementing campaign, execution & post campaign analysis optimization of campaigns in terms of visibility/impact/Innovations/behavioral targeting & post campaign analysis on the similar objectives.

Handled the sales with focus on achieving predefined sales target and growth across Karnataka. Forecasting and Planning monthly and yearly target and executing them in a given time frame. Handling Complete Karnataka Retail Market business, corporate clients like Amaron Batteries, GoldDrop Oil, Medimix soap, Unibic Cookies, Cycle agarbatti, TVS Motors, Paragonalong with Government Departments like Minority , Waqf , Hajj Dept, Infrastructure, Health dept.&Dept of Information.

• Handling entire sales life cycle (SLC): Lead generation, making Prospects, Pre-sales, Corporate Presentation’s, Product demonstration, Pricing, Negotiation, Closing, Booking, Service delivery, Market analysis, Forecasting etc. Proficient in selling FCT, Meeting and building relation with CEO level people.
• Responsible for acquiring new account and growing existing accounts to generate maximum revenue on long term based.
• Securing the future business opportunities by identifying the prospects, qualifying the same for business development.

• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Identifying and cultivating new prospects.
• Attending trade shows, exhibitions and events.
• Serving as single point of contact for the company to handle commercial, billing, quality and delivery issues.
• Identifying client needs and opportunities and coordinating requirements to support

• Collected raw data and served as team-leader in several market research projects. Responsible for marketing and Direction of program “Yeh Gulistan Humara” on Zee Salaam Channel, Zee Network.
• Undertaking general research for programs.
• Coordinating advertising campaigns and ensuring they are completed on time and within budget.

• Interacting with the corporate and understanding their brand and promotion strategy, based on which suggesting ground promotion activities with on air component. Handled key accounts in Jaipur, Rajasthan.
• To suggest activities to the clients based on their promotional strategy.
• Maintaining a database of clients with all their past activities and expenditure towards promotional activities.
• Client servicing which included doing regular follow-ups with the corporate & retail client assessing their needs and matching the same with our product.