SOPHIE CRAVEN

• Lead account strategy across a multi-territory portfolio, driving expansion and greater solution adoption through disciplined account planning.
• Coordinate alignment with Outside Sales, strengthening communication and relationships across over 40 distributors and countless end users to accelerate opportunity progression.
• Utilize Salesforce to elevate pipeline visibility, strengthen forecasting reliability, and reinforce a consistent operating rhythm.
• Advance product and solution fluency to sharpen recommendations, raise customer confidence, and improve overall execution.

Relevant Contributions

• Standardize Salesforce enablement for Inside Sales, reinforcing adoption, data quality, and execution consistency.
• Designed and launched a zone coverage operating model for top-tier “A” accounts, improving strategic coverage and cross-team alignment.
• Helped to rollout define roles, routing, and service expectations to drive consistent field execution; selected for “Premier Access” recognition for top inside sales performance.

• Developed and qualified pipeline through account reactivation and targeted prospecting, translating hiring demand into actionable opportunities.
• Executed a new logo growth motion to expand the book, strengthen market presence, and build durable client relationships.
• Built executive level client partnerships, clarified decision making criteria, and aligned stakeholders from discovery through close.
• Developed proposals and pricing; led value articulation and negotiation to secure stakeholder commitment.
• Owned post-sale performance and retention, confirming outcomes, resolving issues, and protecting long-term customer value.
• Expanded coverage across markets to capture demand shifts and ensure continuity.

Relevant Highlights

• Maintained a weekly performance rhythm through 1:1 coaching with direct manager.
• Completed monthly leadership development with director.
• Recognized for high-impact performance on the Job Distribution Pilot.