Sorav Kumar
Digital Marketing Head
Mohali,Punjab
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building and campaign optimization. Ready to offer 13 years of experience to new role dedicated to achieving exceptional results on tight timetables. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth.
Overview
13
13
years of professional experience
Work History
Head of Digital Marketing
nexZen Accounting
Sunshine Coast
01.2022 - Current
- Created and managed campaigns across multiple channels, including social media, email, search engine optimization, and paid advertising.
- Managed budget for digital marketing initiatives, ensuring efficient use of resources while maximizing ROI.
- Collaborated with creative teams to develop content for websites, blogs, press releases, newsletters, emails and other digital platforms.
- Lead the development of A and B testing plans to improve website usability and conversion rates.
Digital Marketing Manager
Debut Infotech
Mohali
11.2018 - 10.2021
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness and Lead Generation
- Built relationships with influencers to promote products or services through their channels.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
SEO/PPC Manager
Supereasy Software Pvt. Ltd
Chandigarh
03.2016 - 10.2018
- Developed, implemented and managed PPC campaigns across multiple search engines.
- Conducted keyword research to determine best opportunities for targeted keywords within a budget.
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
SEO Project Manager
Grosoft Solutions
Panchkula
04.2014 - 02.2016
- Developed and implemented SEO strategies to increase organic search traffic.
- Created link building strategies to improve organic visibility in SERPs.
- Optimized website content, titles, meta descriptions, headings, and images for SEO purposes.
SEO Analyst - Digital Marketing
Cogniter Technologies
Chandigarh
09.2010 - 03.2013
- Monitored website performance, including traffic, rankings, and conversions.
- Created optimized titles and meta descriptions for webpages.
- Implemented on-page optimizations such as URL structure, internal linking.
SEO Executive
Netzens Softech
Chandigarh
08.2009 - 08.2010
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Optimized existing content with targeted keywords to increase organic traffic.
Education
Diploma In Computer Applications - Computer Engineering Technology
Punjab Technical University
Chandigarh02-2016
Hardware & Networking Diploma - Computer Networking
Jetking
Chandigarh03-2008
Skills
- Campaign Management
- Google Analytics
- Customer Segmentation
- Digital advertising
- Cross-Channel Marketing
- Content Marketing
- Competitor Analysis
- Blockchain Marketing
- Mobile marketing
- Sales Funnel Optimization
- Geo-targeting
- PPC Campaigns
- AI-driven Marketing
- CRM Management
- Conversion Rate Optimization
- Multichannel marketing
- Search Engine Optimization
- Pay-per-click advertising
- Google Analytics expertise
- Email marketing campaigns
- Market Research Analysis
- Campaign Performance Tracking
- Social Media Campaigns
- Brand Management
- Social Media Management
- Google Adwords
- B2B Marketing
- Social Media Marketing
Languages
Punjabi
First Language
English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2
Certification
- Google Search Ads Certified, Google - 1 Year - https://skillshop.credential.net/9ead8b8b-232f-4958-b886-c68141adfe46
- Digital Marketing Hubspot Certified, Hubspot - 1 year - https://app.hubspot.com/academy/achievements/tm25mxzh/en/1/sorav-kumar/digital-marketing
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 20 staff members.
- Achieved 50% Conversion Rate through Paid Campaigns for Web 3.0 Services.
- Worked and Achieved Results for NDIS, Movers & Packers, Cleaning Services, Logistics, Accounting Services, CRM & Product Based Services
Software
Hubspot
Asana
Google Analytics/Console
SEMRush
AI Tools- Chat Gpt
Canva
Technical Proficiency
- Google Tag Manager
- Google Analytics
- SEMRush
- Ahrefs
- Zoho CRM
- UberSuggest
- MailChimp
- AI Tools
- Hubspot
Timeline
Head of Digital Marketing
nexZen Accounting
01.2022 - Current
Digital Marketing Manager
Debut Infotech
11.2018 - 10.2021
SEO/PPC Manager
Supereasy Software Pvt. Ltd
03.2016 - 10.2018
SEO Project Manager
Grosoft Solutions
04.2014 - 02.2016
SEO Analyst - Digital Marketing
Cogniter Technologies
09.2010 - 03.2013
SEO Executive
Netzens Softech
08.2009 - 08.2010
Diploma In Computer Applications - Computer Engineering Technology
Punjab Technical University
Hardware & Networking Diploma - Computer Networking
Jetking
Technical Proficiency
- Google Tag Manager
- Google Analytics
- SEMRush
- Ahrefs
- Zoho CRM
- UberSuggest
- MailChimp
- AI Tools
- Hubspot
Technical Proficiency
- Google Tag Manager
- Google Analytics
- SEMRush
- Ahrefs
- Zoho CRM
- UberSuggest
- MailChimp
- AI Tools
- Hubspot
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